What is Sales Funnel ?

In this blog, I am going to talk about Sales Funnel. How you can boost your business, reach to right audience, Generate Leads and definately make profits. So in today's world everything is digitally available and Sales Funnel is a core concept of Digital Marketing. To be successful in this Digital world your business need to showcase the product and services you provide and how your business is unique, how you add value.

A sales funnel is a marketing concept that maps out the journey a customer goes through when making any kind of purchase. The model uses a funnel as an analogy because a large number of potential customers may begin at the top-end of the sales process, but only a fraction of these people actually end up making a purchase.

The typical sales funnel is divided into multiple steps, which differ depending on the particular sales model. One of the most common ways of dividing a sales funnel possesses seven phases including:

• Awareness Phase – in which prospects become aware of the existence of a solution.
• Interest Phase – in which prospects demonstrate interest in a product by conducting product research.
• Evaluation Phase – in which prospects or prospect companies examine competitors’ solutions as they inch toward a final buying decision.
• Decision Phase – In which a final decision is reached and negotiation begins.
• Purchase Phase – in which goods or services are purchased.
• Reevaluation Phase – in B2B sales it’s common for offerings to involve contracts that need to be renewed. As a customer becomes familiar with an offering, and especially as a contract draws to a close, a customer will enter a reevaluation phase during which they’ll decide whether or not to renew their contract.
• Repurchase Phase – in which a customer repurchases a product or service.

Both marketing teams and inside sales managers commonly adopt strategies, tools, and tactics aimed at optimizing each stage of their sales process.

In the next blog, we'll learn about sales funnel tools till then learn more through Easyshiksha and for latest blogs vist News.Easyshiksha.