Display ads are graphical ads offered in several ad formats. Display ads compete in the same auction for your ad space that text ads do. So, choosing to show both text and display ads increases the competition for ads to appear on your site, and may help you earn more. Google's technology determines on a page-by-page basis which ads are likely to make you more money, and serves those ads to your page.
Rich media ads
Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content. While text ads sell with words, and display ads sell with pictures, rich media ads offer more ways to involve an audience with an ad.
Animated image ads are graphical, dynamic images that may appear in your ad units if you have enabled image ads.
Video ads belong to a group of interactive ad types called rich media ads. Here are some examples of video ads:
HTML ads are interactive, customized mini-sites that can appear as Google ads on sites using AdSense for content. HTML ads are a type of rich media ad.
Here are a few important notes about HTML ads:
- Sizes: HTML ads can appear in the same ad sizes that support image ads.
- Reporting: We'll count a click for each clickthrough a user makes that leads them to the advertiser's site. Depending on the advertiser's implementation, this could be a click on a logo or explicit URL.
A link unit displays a list of topics relevant to the content of your site, and when users click on one of these topics, they're brought to a page of Google ads related to that topic. Though you won't receive earnings for clicks on the topics, you'll be paid for user clicks on any of the ads on the resulting page.
Display ad units are responsive by default. They allow you to support a wide range of devices (i.e., computers, phones, tablets, etc.) by automatically adapting the size of the ads to fit your page layout. Regardless of which device users use to visit your site, display ad units can help you provide a great ad experience.
To be eligible for Matched content, your site must first meet our minimum requirements for traffic volume and number of unique pages. You can find out if your site is eligible for Matched content by checking the Sites page in your AdSense account.