Join thousands of students achieving their dreams with expert-led courses.
Join free and unlock everything on EasyShiksha.
Takes less than 3 seconds โ no password needed
Please enter a valid email address.
No password needed if you use Google above
Checking your emailโฆ
Almost done โ just verify your number so we can send course updates and certificates.
Used only for verification & updates
Incorrect OTP. Please try again.
Takes less than 10 seconds
Please select your country.
Please select your state.
~Increase in anxiety levels sees Delhiites availing BNPL for Hair loss and thinning treatments~
~Products such as Chimney, Cooktops, Hobs, Built in Oven, Cooking Range availed on EMI~
Delhi, February 04, 2021: The ‘Buy Now Pay Later’ (BNPL) trend, which has primarily been popular in purchase of smartphones, has made inroads in newer categories with the EMI economy finding relevance in products such as garments, musical instruments, mechanisation of kitchen to even hair treatment products in a stay at home, work from home scenario.
According to the findings, people in the National Capital are availing BNPL for personal care, especially Hair loss and thinning treatments. Mswipe’s merchants are seeing high adoption in Mumbai and Bengaluru besides Delhi, indicating continued anxiety levels in metro cities owing to COVID 19. Mechanisation of kitchen in a work from home economy is another category being availed on BNPL in Delhi.
These insights have emerged during an assessment of Buy Now Pay Later (BNPL) transactions across different merchant categories of Mswipe India’s leading end-to-end digital enabler of SMEs and the largest POS acquirer in the country. Mswipe offers BNPL or checkout finance through its Brand EMI offerings to SMEs across Mobiles, Consumer Durables, Education, Health, Furniture, Wellness and Luxury segments.
Manish Patel, Founder and CEO, Mswipe said, “The insights reveal a fundamental shift in the behaviour of consumer both in terms of their lifestyle choices and their financing preferences. The growing EMI economy creates opportunities for small businesses that have not been using checkout finance as an incentive for their customers up until now. Mswipe’s Brand EMI empowers retailers to offer the freedom to choose payment terms, thereby giving a fulfilling shopping experience to their customers.”
The average transaction size observed for hair thinning and hair loss treatment was INR 43,000 indicating a receding hair line troubling people living in metros. Whereas, Mswipe merchants saw growing dependence on BNPL for mechanisation of kitchen with customers buying Chimney, Cooktops, Hobs, Built in Oven, Cooking Range among others with an average ticket size of INR 20, 000.
Mechanisation of kitchen is a category that was availed by people not just in Delhi but across the country. Right from southern cities of Chennai and Coimbatore to western cities of Ahmedabad, Surat and Vadodara, along with northern and eastern belt running across Punjab, Uttar Pradesh, West Bengal and Assam.
Mswipe had launched Brand EMI late last year as a value added service which enables merchants to offer zero interest EMI financing from over 30 brands in less than 15 seconds. This drastically improves the checkout process, and reduces cart abandonment due to lack of suitable financing options, thereby helping small businesses drive sales.
About Mswipe
Mswipe aims to be India’s largest financial services platform for SMEs and merchants by providing seamless mobile POS and value-added Services. It is the largest independent mobile POS merchant acquirer and network provider with 6.75 lakh POS and 1.1 million QR merchants across the country. Mswipe offers a host of POS solutions for all types of payment acceptance - cards, wallets, mobile payment apps and bank apps, contactless and QR payments. Headquartered in Mumbai, Mswipe began operations in 2011. Its key investors include B Capital, UC-RNT, Falcon Edge Capital, Matrix Capital Partners, DSG Partners and Epiq Capital.
More News Click Here
New Courses
Opamp Projects: Design & Simulate Operational Amplifier Based Projects on Proteus & LTSpice Software
Biomedical Project: Design Digital Thermometer with Atmega32, Arduino & LM35 Temperature Sensor
Fusion 360 Learn CAD and Earn Money Online
Analog Electronic Lab Based Course on MOSFETs using MULTISIM
Discover thousands of colleges and courses, enhance skills with online courses and internships, explore career alternatives, and stay updated with the latest educational news..
Gain high-quality, filtered student leads, prominent homepage ads, top search ranking, and a separate website. Let us actively enhance your brand awareness.
Download EasyShiksha Mobile Apps from Android Play Store, Apple App Store, Amazon App Store, and Jio STB.
1 million+ย learned on the EasyShiksha App
Trusted by Standards & Global Compliance Frameworks
Built under internationally recognized standards for quality, information security, educational excellence and business continuity.
ISO 9001:2015 | ISO/IEC 27001:2022 | ISO 21001:2018 | ISO 22301:2019 | DPIIT Recognized Startup | MSME Registered
