Ultimate Google Ads Training 2021: Profit with Pay Per Click

*#1 Most Popular Online Course in Digital Marketing* You can enroll today & get certified from EasyShiksha & HawksCode


Ultimate Google Ads Training 2021: Profit with Pay Per Click Description

** Updated January 4th 2020 – Includes NEW VIDEOS up to date with the BRAND NEW GOOGLE ADS interface and dashboard!! ** 

Win back your business from your competition by really learning Google AdWords like an expert. This Google AdWords Course has the *HIGHEST STUDENT SATISFACTION RATING in Udemy's entire marketing and advertising section! *(Reported by Udemy)

Welcome to Udemy's highest rated AdWords course of all time.

Over 99,000 business owners, students, marketing specialists and entrepreneurs have enrolled writing in thousands of 5 star reviews:

"I don't normally rate a course until I've completed it, but I just had to this time.  This course is absolutely awesome. I can say that Isaac really knows what he is talking about. His delivery style is perfect. Not only is he knowledgeable, but he is clearly very passionate about ppc and this comes through in how he presents the content. I've taken numerous courses on a variety of subjects on Udemy, there's something about how he teaches that makes him the best instructor I've encountered.  This course is super well organized and each section builds on the last. And even though I have pretty extensive background knowledge into many the sections, I still complete them all the way through because they contain golden nuggets of information.  If you're interested in learning about Adwords, please take this course. You will not be disappointed. It's worth every dollar (even at full price) and this is the only course I can say that about."

– Meena Verma


"This course is fantastic Isaac. I have been searching through so many adwords tutorials to try and help out small businesses but yours is head and shoulders above any I have seen. Clear, concise and demystifying."

– Roy Murray

"This is the most comprehensive and informative course I have ever took. Very well structured and explained in plain English so it is easy to understand. I would recommend this course to my friends definitely. I would give it 7 stars if there were option for it."

Alex Key

"Absolutely brilliant – thank you so much for making this very clear and helpful video course on AdWords. A masterpiece! Very grateful."

– Sarah McDougall

Learn How To Drive ConsistentReliableHigh-Quality Traffic To Your Site Every Single Day With Google AdWords!

Your customers are using Google every single day to search for the products and services you offer, but you're losing business to your competition because their AdWords campaigns are more optimized than yours are.

It doesn’t have to be that way.

My complete AdWords crash course is going to show you the exact skills and techniques you need to win back your business and drive consistent and profitable traffic to your website around the clock, 7 days a week.

For much less than the price of one dinner out with the family, you're going to get over 15 hours of video lectures, access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course. 

On top of all that, you get lifetime access and a 30 day, 100% money back guarantee!

ZERO Experience Required

In this course you will learn:

  • How to set up your AdWords account from scratch 

  • The theory behind successful online advertising 

  • What keywords are and how to use them to your advantage

  • How to set up conversion tracking and how to track phone calls from your website

  • How to track sales, revenue and form submissions using Google AdWords

  • How to take advantage of competitor reports and customer data in your campaigns

  • How to write and A/B test your ads 

  • How to increase Quality Score and decrease your cost per click

  • How to structure your account, campaigns, ad groups and keyword lists for optimal results

  • How to analyze keyword data in Excel to gain deeper insight into your data

  • How to use tools like SEMrush and Optmyzr to automate your optimization tasks and run better analyses 

  • How to monitor your campaign performance on a regular basis 

  • How to spot trouble in your account and what you need to do to fix it 

  • How to understand your customers from a psychological level 

 .... and much much more! 

Unless you have the tools and the skill to manage your own successful Google AdWords campaign, you are going to continue to lose customers to your competition.

Once you complete this course, you will be able to create, develop and optimize a professional Google AdWords campaign that sends high quality traffic to your website, round-the-clock, 7 days a week.

I walk you through the most important aspects of Google AdWords with a clear, step-by-step approach. By following along with me, you will see how simple, fun and effective Google AdWords can be.

Thank you so much for taking the time to check out my course. I know you're going to absolutely love it, and I can't wait to share my knowledge and experience with you on the inside!

Why wait any longer?

Click the green "Take This Course" button, and join my course 100% risk free now!

Course Content

Welcome to Google Ads Masterclass! How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! Google Ads Formula Calculator What is Google Ads? Where do Google Ads Show Up? Complimentary AdVenture Media Account Audit (exclusions apply) Creating Your First Gooogle Ads Account Understanding the Google Ads Account Hierarchy Using Your Website Navigational Structure to Structure Your Google Ads Campaigns Understanding Network Settings Understanding Location Targeting Configuring Location Targeting in Google Ads Viewing Location Reports in Google Ads Understanding Advanced Location Options Setting and Configuring Languages Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads Finding Your Hourly Reports in the Google Ads Interface Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit Bidding Strategies: Target Search Page Location Bidding Strategies: Target ROAS Bidding Strategies: Target CPA Bidding Strategies: Target Outranking Share Bidding Strategies: Maximize Clicks Bidding Strategies: Enhanced CPC Bidding Bidding Strategies: Manual CPC Bidding Campaign Start and End Dates Introduction to Dynamic Search Ads! Understanding Sitelink Extensions Callout Extensions Call Extensions Structured Snippet Extensions App Extensions Message Extensions Location Extensions Promotion Extensions Price Extensions Understanding Ad Rotation Settings The Basics of Ad Scheduling Understanding the Basics of Device Targeting Understanding Campaign URL Options Ad Group Structure Basics and Organization Ad Group Structure Ideas Creating Our First Ad Group in Google Ads The Anatomy of Google Text Ads Compliance in Google Text Ads Requesting a Manual Review of Your Ads and Expediting the Process Best Practices for Successful Text Ads Real Life Case Ad Copy Case Study: Medical Equipment Company The BJ Fogg Behavioral Model Creating Our First Ad in Google Ads Configuring Your Billing Details in Google Ads Keyword Basics: Keywords vs Queries The Basics of Keyword Research The Basics of Keyword Planning The Basics of Keyword Organization Understanding Keyword Match Types Keyword Match Types: Broad Match Keyword Match Types: Broad Match Modified Keyword Match Types: Phrase Match Keyword Match Types: Exact Match Keyword Match Types: Negative Match Using the Search Term Report to Find Negative Keywords Part 1 Using the Search Term Report to Find Negative Keywords Part 2 Understanding Negative Keyword Lists Traffic Sculpting: Negative Keywords at the Ad Group Level Adding Negative Keywords at The Ad Group Level Traffic Sculpting Using OPTMYZR Keyword Research: Google Suggestions, Google Related Searches and Autocomplete Using Additional Research Tools to Get Negative Keyword Ideas Keyword Research: Using the Google Keyword Planner 1 Keyword Research: Using the Google Keyword Planner 2 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner Keyword Planning: The 6 Main Ways People Communicate With Search Engines Keyword Planning: Understanding the Buyer Funnel Keyword Planning: What Keywords Can Teach Us About Buying Intent Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes Keyword Organization: Formatting Keywords in Excel Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure Keyword Organization: Using Mergewords to Generate Keyword Lists Keyword Bidding Basics: Setting Your Initial Max CPC Bids Account Structure: How To Create A New Ad Group Within Your Campaign Importing Your Keyword Lists From Excel Into Your New Ad Group Creating Multiple, Relevant Ads For Your New Ad Groups How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign Introduction To The AdWords Auction Understanding Quality Score: Click Through Rate And Ad Relevancy Understanding Quality Score: Landing Page Quality Understanding Ad Rank and How It Is Calculated When You Could Ignore Low Quality Scores (and when you can't!) Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) Navigating The AdWords Dashboard How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns Editing The Essential Campaign Settings How To Create New Campaigns That Will Improve Your Results How ToUse Your Website To Make The Best Campaigns Possible How To Set Up Powerful Custom Schedules For Your Campaigns Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules Understanding Negative Keywords In-Depth Using Broad, Phrase and Exact Match With Your Negative Keywords Adding and Removing Negative Keywords and Negative Keyword Lists Introduction To Ad Extensions The Benefits Of Using Ad Extensions Different Types Of Ad Extensions and Best Practices Adding Sitelink Extensions Configuring Your Sitelink Extensions For The Best Results Adding Callout Extensions And Phone Extensions The 5 Primary Forms Of Remarketing Realizing The Benefits And Importance Of Remarketing How To Create And Add Your Remarketing Tag Creating Your First Remarketing Audience Configuring Your Remarketing Campaign Settings Understanding The Basics Of Conversion Tracking Exploring The Different Conversion Actions Visitors Take On Your Site Setting Up Conversion Tracking For Form Submissions Generating And Installing Your Conversion Tracking Tag Understanding The Basics Of Phone Call Tracking Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data Return On Investment (ROI) vs. Return On Ad Spend (ROAS): Important Distinction How To Mathematically Calculate ROI and ROAS Calculating Max CPC Bids From Your Conversion Rate And Conversion Value Calculating Profitable Keyword Bids Based On Revenue Per Click Introduction To AdWords Scripts - What Are Scripts? Bidding To Average Position AdWords Script Part 1 Bidding To Average Position AdWords Script Part 2 Conclusion Part 1. Understanding Search Queries and What We Learn From Searcher Languagage Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads

What You Need For This Course?

  • Access to Smart Phone / Computer
  • Good Internet Speed (Wifi/3G/4G)
  • Good Quality Earphones / Speakers
  • Basic Understanding of English
  • Dedication & Confidence to clear any exam

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Frequently Asked Questions

Q.Is the course 100% online? Does it require any offline classes too?

The following course is fully online, and hence there is no need for any physical classroom session. The lectures and assignments can be accessed anytime and anywhere through a smart web or mobile device.

Q.When can I start the course?

Anyone can choose a preferred course and start immediately without any delay.

Q.What are the course and session timings?

As this is a purely online course program, you can choose to learn at any time of the day and for as much time as you want. Though we follow a well-established structure and schedule, we recommend a routine for you as well. But it finally depends on you, as you have to learn.

Q.What will happen when my course is over?

If you have completed the course, you would be able to have lifetime access to it for future reference too.

Q.Can I download the notes and study material?

Yes, you can access and download the content of the course for the duration. And even have lifetime access to it for any further reference.

Q. What software/tools would be needed for the course and how can I get them?

All the software/tools that you need for the course would be shared with you during the training as and when you need them.

Q. Do I get the certificate in a hard copy?

No, only a soft copy of the certificate will be awarded, which can be downloaded and printed, if required.

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You can try to make the payment through a different card or account (maybe a friend or family). If the problem persists, email us at info@easyshiksha.com

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Due to some technical faults, this can happen. In such a case the amount deducted will be transferred to the bank account in the next 7-10 working days. Normally the bank takes this much time to credit the amount back into your account.

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At times, there may be a slight delay in your payment reflecting on your EasyShiksha dashboard. However, if the problem is taking longer than 30 minutes, please let us know by writing to us at info@easyshiksha.com from your registered email id, and attach the screenshot of the payment receipt or transaction history. Soon after verification from the backend, we will update the payment status.

Q. What is the refund policy?

If you have enrolled, and are facing any technical problem then you can request a refund. But once the certificate has been generated, we shall not refund that.

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Yes! You surely can. To begin this, just click the course of your interest and fill in the details to enrol. You are ready to learn, once the payment is made. For the same, you earn a certificate too.

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