*#1 Most Popular Online Course in Digital Marketing* You can enroll today & get certified from EasyShiksha &
Learn How To Drive Consistent, Reliable, High-Quality Traffic To Your Site Every Single Day With Google AdWords!
Your customers are using Google every single day to search for the products and services you offer, but you're losing business to your competition because their AdWords campaigns are more optimized than yours are.
It doesn’t have to be that way.
My complete AdWords crash course is going to show you the exact skills and techniques you need to win back your business and drive consistent and profitable traffic to your website around the clock, 7 days a week.
For much less than the price of one dinner out with the family, you're going to get over 15 hours of video lectures, access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course.
ZERO Experience Required
In this course you will learn:
How to set up your AdWords account from scratch
The theory behind successful online advertising
What keywords are and how to use them to your advantage
How to set up conversion tracking and how to track phone calls from your website
How to track sales, revenue and form submissions using Google AdWords
How to take advantage of competitor reports and customer data in your campaigns
How to write and A/B test your ads
How to increase Quality Score and decrease your cost per click
How to structure your account, campaigns, ad groups and keyword lists for optimal results
How to analyze keyword data in Excel to gain deeper insight into your data
How to use tools like SEMrush and Optmyzr to automate your optimization tasks and run better analyses
How to monitor your campaign performance on a regular basis
How to spot trouble in your account and what you need to do to fix it
How to understand your customers from a psychological level
.... and much much more!
Unless you have the tools and the skill to manage your own successful Google AdWords campaign, you are going to continue to lose customers to your competition.
Once you complete this course, you will be able to create, develop and optimize a professional Google AdWords campaign that sends high quality traffic to your website, round-the-clock, 7 days a week.
I walk you through the most important aspects of Google AdWords with a clear, step-by-step approach. By following along with me, you will see how simple, fun and effective Google AdWords can be.
Thank you so much for taking the time to check out my course. I know you're going to absolutely love it, and I can't wait to share my knowledge and experience with you on the inside!
Why wait any longer?
Click the green "Take This Course" button, and join my course 100% risk free now!
Welcome to Google Ads Masterclass!
How to Make the Most of This Course, Plus a Sneak Peak of What's to Come!
Google Ads Formula Calculator
What is Google Ads?
Where do Google Ads Show Up?
Complimentary AdVenture Media Account Audit (exclusions apply)
Creating Your First Gooogle Ads Account
Understanding the Google Ads Account Hierarchy
Using Your Website Navigational Structure to Structure Your Google Ads Campaigns
Understanding Network Settings
Understanding Location Targeting
Configuring Location Targeting in Google Ads
Viewing Location Reports in Google Ads
Understanding Advanced Location Options
Setting and Configuring Languages
Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads
Finding Your Hourly Reports in the Google Ads Interface
Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit
Bidding Strategies: Target Search Page Location
Bidding Strategies: Target ROAS
Bidding Strategies: Target CPA
Bidding Strategies: Target Outranking Share
Bidding Strategies: Maximize Clicks
Bidding Strategies: Enhanced CPC Bidding
Bidding Strategies: Manual CPC Bidding
Campaign Start and End Dates
Introduction to Dynamic Search Ads!
Understanding Sitelink Extensions
Callout Extensions
Call Extensions
Structured Snippet Extensions
App Extensions
Message Extensions
Location Extensions
Promotion Extensions
Price Extensions
Understanding Ad Rotation Settings
The Basics of Ad Scheduling
Understanding the Basics of Device Targeting
Understanding Campaign URL Options
Ad Group Structure Basics and Organization
Ad Group Structure Ideas
Creating Our First Ad Group in Google Ads
The Anatomy of Google Text Ads
Compliance in Google Text Ads
Requesting a Manual Review of Your Ads and Expediting the Process
Best Practices for Successful Text Ads
Real Life Case Ad Copy Case Study: Medical Equipment Company
The BJ Fogg Behavioral Model
Creating Our First Ad in Google Ads
Configuring Your Billing Details in Google Ads
Keyword Basics: Keywords vs Queries
The Basics of Keyword Research
The Basics of Keyword Planning
The Basics of Keyword Organization
Understanding Keyword Match Types
Keyword Match Types: Broad Match
Keyword Match Types: Broad Match Modified
Keyword Match Types: Phrase Match
Keyword Match Types: Exact Match
Keyword Match Types: Negative Match
Using the Search Term Report to Find Negative Keywords Part 1
Using the Search Term Report to Find Negative Keywords Part 2
Understanding Negative Keyword Lists
Traffic Sculpting: Negative Keywords at the Ad Group Level
Adding Negative Keywords at The Ad Group Level
Traffic Sculpting Using OPTMYZR
Keyword Research: Google Suggestions, Google Related Searches and Autocomplete
Using Additional Research Tools to Get Negative Keyword Ideas
Keyword Research: Using the Google Keyword Planner 1
Keyword Research: Using the Google Keyword Planner 2
Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner
Keyword Planning: The 6 Main Ways People Communicate With Search Engines
Keyword Planning: Understanding the Buyer Funnel
Keyword Planning: What Keywords Can Teach Us About Buying Intent
Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates
Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors
Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates
Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes
Keyword Organization: Formatting Keywords in Excel
Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure
Keyword Organization: Using Mergewords to Generate Keyword Lists
Keyword Bidding Basics: Setting Your Initial Max CPC Bids
Account Structure: How To Create A New Ad Group Within Your Campaign
Importing Your Keyword Lists From Excel Into Your New Ad Group
Creating Multiple, Relevant Ads For Your New Ad Groups
How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign
Introduction To The AdWords Auction
Understanding Quality Score: Click Through Rate And Ad Relevancy
Understanding Quality Score: Landing Page Quality
Understanding Ad Rank and How It Is Calculated
When You Could Ignore Low Quality Scores (and when you can't!)
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)
Navigating The AdWords Dashboard
How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns
Editing The Essential Campaign Settings
How To Create New Campaigns That Will Improve Your Results
How ToUse Your Website To Make The Best Campaigns Possible
How To Set Up Powerful Custom Schedules For Your Campaigns
Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules
Understanding Negative Keywords In-Depth
Using Broad, Phrase and Exact Match With Your Negative Keywords
Adding and Removing Negative Keywords and Negative Keyword Lists
Introduction To Ad Extensions
The Benefits Of Using Ad Extensions
Different Types Of Ad Extensions and Best Practices
Adding Sitelink Extensions
Configuring Your Sitelink Extensions For The Best Results
Adding Callout Extensions And Phone Extensions
The 5 Primary Forms Of Remarketing
Realizing The Benefits And Importance Of Remarketing
How To Create And Add Your Remarketing Tag
Creating Your First Remarketing Audience
Configuring Your Remarketing Campaign Settings
Understanding The Basics Of Conversion Tracking
Exploring The Different Conversion Actions Visitors Take On Your Site
Setting Up Conversion Tracking For Form Submissions
Generating And Installing Your Conversion Tracking Tag
Understanding The Basics Of Phone Call Tracking
Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data
Return On Investment (ROI) vs. Return On Ad Spend (ROAS): Important Distinction
How To Mathematically Calculate ROI and ROAS
Calculating Max CPC Bids From Your Conversion Rate And Conversion Value
Calculating Profitable Keyword Bids Based On Revenue Per Click
Introduction To AdWords Scripts - What Are Scripts?
Bidding To Average Position AdWords Script Part 1
Bidding To Average Position AdWords Script Part 2
Conclusion
Part 1. Understanding Search Queries and What We Learn From Searcher Languagage
Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords
Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads
The following course is fully online, and hence there is no need for any physical classroom session. The lectures and assignments can be accessed anytime and anywhere through a smart web or mobile device.
Anyone can choose a preferred course and start immediately without any delay.
As this is a purely online course program, you can choose to learn at any time of the day and for as much time as you want. Though we follow a well-established structure and schedule, we recommend a routine for you as well. But it finally depends on you, as you have to learn.
If you have completed the course, you would be able to have lifetime access to it for future reference too.
Yes, you can access and download the content of the course for the duration. And even have lifetime access to it for any further reference.
All the software/tools that you need for the course would be shared with you during the training as and when you need them.
No, only a soft copy of the certificate will be awarded, which can be downloaded and printed, if required.
You can try to make the payment through a different card or account (maybe a friend or family). If the problem persists, email us at info@easyshiksha.com
Due to some technical faults, this can happen. In such a case the amount deducted will be transferred to the bank account in the next 7-10 working days. Normally the bank takes this much time to credit the amount back into your account.
At times, there may be a slight delay in your payment reflecting on your EasyShiksha dashboard. However, if the problem is taking longer than 30 minutes, please let us know by writing to us at info@easyshiksha.com from your registered email id, and attach the screenshot of the payment receipt or transaction history. Soon after verification from the backend, we will update the payment status.
If you have enrolled, and are facing any technical problem then you can request a refund. But once the certificate has been generated, we shall not refund that.
Yes! You surely can. To begin this, just click the course of your interest and fill in the details to enrol. You are ready to learn, once the payment is made. For the same, you earn a certificate too.
Please contact us at: info@easyshiksha.com
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