*#1 Most Popular Online Course in Digital Marketing* You can enroll today & get certified from EasyShiksha &
SEO stands for Search Engine Optimization. It is a process designed to optimize a website for search engines. It helps websites achieve a higher ranking in search engine results when people search for keywords related to their products and services. So, it is a practice of increasing the quantity and quality of traffic to a website through organic search engine results. See the following image to understand the basic activities involved in the SEO.
Search results are presented in the form of an ordered list, and the sites which are higher on the list tend to receive more traffic. For example, for a search query, the result which is at number one will receive 40 to 60% of the total traffic generated for that query. Only 2 to 3% visitors go beyond the first page of search results.
Search Engines such as Google have their own algorithm or rules to decide the order of pages to show for a search query. These algorithms determine the rankings of the SERPs based on various ranking factors. However, it gives more emphasis on certain metrics to evaluate the quality of a page and accordingly to decide its ranking.
In this course, you will learn SEO Mastery & How to Start an SEO Business from beginner level to advanced!
You will be able to optimize your website and content for increased conversions and decreased costs on ads as SEO equals ORAGANIC TRAFFIC. You will be able to get you website properly crawled by Google yet today. You will be able to stay ahead of search engine algorithm updates and stay ranked on the first page of various keyword searches! You will be able to start an SEO consultant business.
This course will also layout how to optimize your website for SEO and enable you to reach any type of target market! Make the most of niches keywords and make it easy to rank #1 in Google searches, so you can get back to what you do best, running your business!
Topics Covered
Types of SEO
Black & White Hat SEO
How Search Engine Works & History
SEO Keyword Research
Competitors' Analysis
SEO Guidelines
On Page SEO
Off Page SEO
SEO Interview Questions
Who this course is for:
ANYONE looking for the most highly targeted and cheapest advertising
ANYONE looking to work from home
People seeking additional streams of income
The following course is fully online, and hence there is no need for any physical classroom session. The lectures and assignments can be accessed anytime and anywhere through a smart web or mobile device.
Anyone can choose a preferred course and start immediately without any delay.
As this is a purely online course program, you can choose to learn at any time of the day and for as much time as you want. Though we follow a well-established structure and schedule, we recommend a routine for you as well. But it finally depends on you, as you have to learn.
If you have completed the course, you would be able to have lifetime access to it for future reference too.
Yes, you can access and download the content of the course for the duration. And even have lifetime access to it for any further reference.
All the software/tools that you need for the course would be shared with you during the training as and when you need them.
No, only a soft copy of the certificate will be awarded, which can be downloaded and printed, if required.
You can try to make the payment through a different card or account (maybe a friend or family). If the problem persists, email us at info@easyshiksha.com
Due to some technical faults, this can happen. In such a case the amount deducted will be transferred to the bank account in the next 7-10 working days. Normally the bank takes this much time to credit the amount back into your account.
At times, there may be a slight delay in your payment reflecting on your EasyShiksha dashboard. However, if the problem is taking longer than 30 minutes, please let us know by writing to us at info@easyshiksha.com from your registered email id, and attach the screenshot of the payment receipt or transaction history. Soon after verification from the backend, we will update the payment status.
If you have enrolled, and are facing any technical problem then you can request a refund. But once the certificate has been generated, we shall not refund that.
Yes! You surely can. To begin this, just click the course of your interest and fill in the details to enrol. You are ready to learn, once the payment is made. For the same, you earn a certificate too.
Please contact us at: info@easyshiksha.com
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Chapter 1 - Overview of SEO 
