Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network). Services are offered under a pay-per-click (PPC) pricing model.
Google launched AdWords in 2000. At first, AdWords advertisers paid for the service monthly, and Google would set up and manage their campaign. To accommodate small businesses and those who wanted to manage their own campaigns, Google soon introduced the AdWords self-service portal. In 2005, Google started a campaign management service called Jumpstart.
In this Course, you will learn all about Google Ads, how Google Ads works, and how you can how to create optimized Ads to promote your business, products, and services on Google.
Remember that millions of people use Google every day, you can be in front of them with Google Ads.
Who this course is for:
Anyone that wants to use all the power of Google Ads / Adwords to promote their business, products and services