Home Depot launches new mobile app, designed to change the online e-commerce landscape in India.

Covid-19 pandemic badly hit the global and national economy. However, this has caused the blossom of technology and digital businesses especially the online industry. Digital, mobile, and e-commerce have become an indispensable part of everyday life for people all over the world. More than 4.5 billion people now use the internet, while e-commerce users have passed the 3.8 billion mark. Nearly 60 percent of the world’s population is already online, and the latest trends suggest that more than half of the world’s total population will use social media by the middle of 2020.

The rise of the middleclass and increase usage of smart phones is significantly improved in recent years in the world. Among these countries, India is leading the growth in digital adoption as it has the second largest population in the Asia region. This creates an opportunity as people are more mobile savy than in the past.
 

Taking opportunity of this mobile trend, The Home Depot is launching its all new mobile application in India to provide more accessible e-commerce experience to the users in the region.

The Home Depot APP is a third-party intelligent cloud control host that matches the order of Lazada, Shopee, Tokopedia, Orami and other e-commerce platforms. In fact, buying orders is to speculate on reputation, increase sales of major electronic stores, and increase store good reviews. Improve search rankings by increasing positive comments and sales, and increase actual purchases in stores. The platform matches merchants’ orders with platform users through the following methods which is Smart Cloud System, the main platform that can increase merchants’ transaction and reputation. It changes the order submission method of shopping in the traditional online way.

By using this system, merchants can improve their transaction volume and credibility on major platforms. The Home Depot APP changes the tedious order submitting mode in traditional online shopping. The rankings are based on a series of rules such as store traffic, positive comments, and sales. Some online shopping malls have developed cost-per-click advertising models in order to make money, but the cost of opening this advertising is very high, paying thousands at a time, some are paid monthly, and some are paid annually.

Therefore, for some newly opened stores, there is no capital, no traffic, no sales, no positive comments, and it is easy to be wiped out in the huge merchant shops.

Before launching the whole new Home Depot APP, the company has undertook a series of research and development regarding the e-commerce landscape and consumer behaviour of India for 2 years.

The study revealed that although shoppers in India were early adopters, the capital city now only accounts for about 20% of total sales done. Sales contribution from other parts of the country now stands at 80% with the South India is showing very strong growth, albeit from a low base.

“If we are able to match more merchant’s order for our clients, we are able to double their sales and contributes more Gross Merchant Value (GMV) to our Home Depot APP. This help us to solidify the presence of Home Depot in India and become the market leader in few years’ time. We are looking forward to serve more local partners and expand our brands into different parts of the country.” Says Scott Brandon CEO of Home Depot.

Through Home Depot App, young Indians can use this order-swiping mode to provide merchants with high-quality transaction volume while using their free time to scroll orders and make a little money. The most advantage part is you can do it if you want, do it if you have time, and its operation is simple.

By the end of 2021, global e-commerce sales are expected to reach US$490 million. This means that Home Depot users can also share the wealth from this sales!

If Home Depot APP succeeds in changing e-commerce landscape in a big way, it stands to reap all the potential market gains.

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