The singer-songwriter’s second single this year is a tale of love, pain and some memories
Mumbai, April 07th, 2021: Qyuki artist and YouTube singing sensation Ritu Agarwal has released the music video for her latest single, ‘Lamhe Wo’. The music video, beautifully shot in the scenic locations of Russia, has been released on Ritu’s YouTube channel.
Love is a symbol of eternity and when someone falls in love, they want it to last for a lifetime. But alas, not everyone is as lucky. ‘Lamhe Wo’ is one such emotional song that bespeaks Ritu’s experiences in her latest release.
Watch the music video here:
(https://youtu.be/pRmFDHOaPT4)
‘Lamhe Wo’ is an emotional, lyrical and musical journey put together by Ritu who is not just the singer but also the composer and writer of the song. The direction of the video is beautifully done by her older brother Rish Agarwal who has previously also been a part of Ritu's Sun Le Zara and Sun Le Zara Reprise. The end product of the duo's work is nothing less than magical.
This is Ritu's first original and second release this year. The song is dedicated to everyone who has ever been in a relationship, moved on respectfully and yet continues to reminisce that someone special very fondly. While many relationships may not have the quintessential perfect ending, these relationships do make us the people that we are today. This heart touching song and video is bound to take you down the memory lane and leave you teary-eyed for that special someone.
Commenting on the latest release, Ritu said, “Lamhe Wo is one of my most felt and special songs. I want to dedicate it to everyone, who has loved & lost. The video has been directed by my brother Rish, who has been a constant energy to be around on the sets and ofcourse Qyuki who has supported me throughout. The song touches your heart in 3 mins and reminds you of that someone that you miss being in love with. I am super excited to see how people react to the song and I can’t wait to witness the different point of connections with this one.”
About the artist: Agarwal first rose into the spotlight in 2015, as a contestant on The Voice (India), where her versatile voice captured the imagination of listeners around the country. She made it to the semi-finals of the iconic music reality series where she was mentored by the legendary Shaan. Always one to bet on herself, the musician then took her covers and compositions to YouTube, amassing almost 2 million subscribers since her social media debut in 2016. With over 200,000,000+ views and counting, Agarwal is now one of the most influential voices of her generation.
Her singles “Adhoorey (feat. Shaan)” and “Ek Dafaa” as well as her trio of interrelated songs “Moonlight,” “Magic” and “Dreams” have cemented the a singer-songwriter as a definitively compelling artist tuned into the rhythm of the times. Backed by a strong foundation of a Master’s degree in Hindustani music as well as a specialization in Kathak dance, Agarwal’s musical repertoire is only strengthened by her prowess across instruments such as the guitar, tabla, and keyboard. The singer-songwriter also found herself in the haloed company when she performed alongside Oscar and Grammy-award winning composer A.R. Rahman as well as celebrated percussionist and music director Ranjit Barrot on music reality show Jammin’ in 2019. Conveying searing authenticity and an ode to passed souls in Memorium, Agarwal now releases “Sun Le Zara,” cementing herself as a musician at her artistic peak.
About Qyuki
Co-Founded by Samir Bangara, A.R.Rahman and Shekhar Kapur, Qyuki is a data-driven new media company which discovers & invests in India’s most influential creators to help them rapidly grow their audience, create content and launch new IPs. Qyuki has to its name several premium formats like ARRived - a singing talent hunt show with A. R Rahman as a mentor, Jammin’ - a collaboration-focused music show where legendary Bollywood composers and India’s top Internet icons create original tracks - and NEXA Music - a nationwide talent hunt for English-language singers. In Jan 2020, Qyuki created a breakthrough format of fan festival called Epic Fam Jam, which brought together India’s biggest online sensations - in thematic mini-worlds of their own for superfan meetups - topped with incredible live performances. Qyuki also exclusively manages a host of talent across various digital platforms including Youtube, Instagram, Snapchat and Josh.
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