Ather Energy builds limited edition scooter exclusively for their community
September 2020: One of India’s first completely indigineuous intelligent electric vehicle manufacturers, Ather Energy, today unveiled the much-awaited collector’s edition of the Ather 450X, called Series1. This limited-edition scooter is available only to those Ather Energy enthusiasts who pre-ordered the scooter before the national launch of the Ather 450X on January 28th, 2020. Series1 has been conceptualized and designed to celebrate the amplified performance of the Ather 450X - its best-in-class power, torque, acceleration and it's light hybrid aluminum frame chassis by using premium color & finish, and a first for Indian roads, a vehicle with translucent panels.
The true special feature are the translucent panels in the rear, that offer a peek inside the scooter. This will be the first for an Indian OEM to offer tinted translucent panels that allow one to see the ‘insides’ of the scooter. Ather’s distinct cast aluminum chassis is visible under the seat and the trellis frame which has been a unique aspect of the Ather scooters. The Series1 edition of the scooter celebrates the engineering, tech prowess, and the performance of the Ather 450 product line.
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Starkly different from the existing range of colors (grey, white, mint green), the Series1 comes with a high-gloss metallic black body color combined with accents of Dayglo red. These signature colors also feature on the 7” touchscreen dashboard of the Series1 scooters, with a special intro screen and subtle hints of red in the UI designed for the scooters.
The Series1 edition will have a 6 kW PMSM electric motor which gets its energy from a 2.9 kWh lithium-ion battery, like the standard Ather 450X. It will also have the same set of riding modes - Eco, Ride, Sport, and a high-performance 'Warp' mode. According to internal tests, the 0-40 kmph acceleration time of just 3.3 seconds, makes the Ather 450X one of the quickest electric scooters in the 125cc performance categories in India.
Deliveries of Series1 will begin by November 2020 in all 11 cities - Bangalore, Chennai, Hyderabad, Kochi, Coimbatore, Kozhikode, Mumbai, Delhi NCR, Pune, Ahmedabad, Kozhikode, and Kolkata. Consumers who pre-ordered the Ather 450X before 28th of January 2020 are eligible to opt for Series1. The initial batches of Series1 scooters will ship out with black panels and will be upgraded to the translucent panels in May 2021.
Quote by Tarun Mehta, CEO, and Co-founder of Ather Energy
“We are not just an electric vehicle manufacturer but also a design company and building clean and purposeful products is core to the organization. Like all our scooters, the Series1 is also built from scratch by us. We hope our community loves it as much as we loved every second building it. Building automotive grade translucent panels that offer structural integrity, meet safety standards and commercialing them has required a lot of development and research. The teams have been working on this design for months and despite the lockdown have been able to produce something truly different. We are excited to bring Series1 to our community and look forward to seeing them across the country.”