The versatile IIT, IIM entrepreneur to spearhead EI’s Consumer Business and build the pivotal segment to power growth
National, February 26, 2021: Educational Initiatives (EI), The Learning Expert and India’s leading EdTech company, announced the appointment of Anand Prakash as its Senior Vice President for their Consumer Business.
As part of the senior management team of Educational Initiatives, Anand will be responsible for driving consumer business for the company by driving customer acquisition and revenue through online and offline channels.
An alumnus of IIT Kanpur and IIM Ahmedabad, Anand has been an entrepreneur and comes with 18 years of industry experience. Before joining EI, Anand was the Co-Founder and COO of Datawrkz, a digital marketing cum ad-tech company, where he built a profitable venture with footprints across India, Singapore and the US. In his previous stints, Anand has worked with investment banks such as Goldman Sachs, JP Morgan and Bank of America managing technology team and developing high performance trading platforms for equity, derivatives and fixed income products.
Speaking on Anand’s appointment, Srini Raghavan, Co-founder and CEO, Educational Initiatives said, "I am pleased to welcome Anand Prakash as part of our senior management team. Anand's extensive experience in consumer business will help drive EI's growth. With his demonstrated proficiency in scaling businesses and his deep understanding of the consumer market, I am confident that Anand will play a pivotal role in powering EI's vision."
Commenting on his new role, Anand Prakash said, “Educational Initiatives is at the forefront of changing the way children across the world learn. EI’s expertise in offering proven solutions that enable children to learn with understanding is unparalleled and I am very excited to be part of this journey."
As the Learning Expert in the K-12 education space, EI leverages cutting-edge research along with tech-based solutions to revolutionise the way children learn. Anand’s hiring will further help EI fulfil its vision of creating a world where children everywhere learn with understanding.
About Educational Initiatives (EI)
Educational Initiatives (EI) is an edtech company that leverages the twin levers of cutting-edge research and technology-based solutions approach to revolutionise how children engaged in the K-12 education space learn. Our vision is to create a world in which children everywhere learn with understanding. Our goal is to reach a multitude of children across different strata of society, irrespective of the kind of education they are receiving today or the curriculum they are following. We achieve this goal by building products that focus on diagnostic assessment and personalised learning. Our platforms cull relevant and customised intelligence from over five billion data points to deliver content in the form of questions, activities, games and videos to assess students‘ learning levels and provide explanations, feedback and learning inputs for all stakeholders. This data treasure has been built over two decades and is one-of-its-kind in the education industry.
We believe in a scientific approach to conceptualising, designing and building our products. This stems from a dream to discover SCIENCE OF LEARNING that can systematically be made available to teachers. EI's mission is to build this ‘Science of Learning’ which provides a repository of data and techniques that can be used by teachers to help children learn better - a big improvement over today's situation where teachers struggle alone to help students learn. EI's work on assessment and learning has already helped create banks of misconceptions, common student errors and the like and these are being shared as usable insights.
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