Landing Page Design & Conversion Rate Optimization 2023

*#1 Most Popular Online Course in Design* You can enroll today & get certified from EasyShiksha & HawksCode


Landing Page Design & Conversion Rate Optimization 2023 Description

Join over 96,000 of your fellow website owners, online marketers and entrepreneurs in learning the fundamentals landing page design and conversion rate optimization.

I will walk you through every step of landing page design with real life case studies, actual experiments and tons of examples from around the web. By the end of this course, you'll be able to design landing pages that converts 2X - 5X more than your current landing pages. 

This is not a web development course. This course will not teach you CSS, HTML or JavaScript. This course will teach you the fundamental psychological principles of good landing page design, and it will help you understand the buyer's journey so you can design landing pages that convert better. I will also be teaching you how to test your designs so you can design final landing pages that will convert 20-30% more than your current website and landing pages.

Good landing page design isn't just a nice thing to know – it's absolutely essential to the success of your online business. Whether you're in lead-gen, ecommerce or consulting, effective and clear landing page design can spell the difference between a positive and negative ROI. 

A report released by Adobe and eMarketer revealed that companies spend double on traffic acquisition than they do on conversion rate optimization and implementing better landing page design. That's a huge mistake and you're leaving a lot of money on the table. 

What's the point of buying traffic to your site if you don't put in the effort to understand how to convert it? 

In this landing page design course you will learn: 

  • How to implement persuasion frameworks like scarcity, reciprocal concessions and cognitive dissonance theory in your landing page design

  • How to write headlines and calls to action that will motivate your users to act instead of turning them off 

  • How to design an action block with a clearly defined conversion goal

  • How to triple your conversion rates by using the principles of readability, simplicity, perceived value and clarity in your landing page design

  • How to run professional usability tests on a tight budget

  • How to build a landing page from scratch on a custom domain without writing a single line of code 

  • The Fogg Behavior Model and how it applies to good landing page design

  • Why understanding the AIDA sales funnel is so important in conversion rate optimization

... and much, much more!

For the price of dinner out with your friends, you have the power to transform your landing page into a sales machine. I guarantee you there are significant issues with your landing page design that are causing visitors to leave when they would have converted. You're leaving money on the table. 

If you think this stuff is complicated, it's not. 

If you think landing page design stuff is expensive, it's not. 

If you think conversion rate optimization is time consuming, it's not.

If you think watching this course won't make a different to your bottom line ... think again.

I've consulted with hundreds of companies around the world and have redesigned websites for publicly traded companies and businesses generating over 1 Billion dollars annually. Trust me, I learned all this the hard way. 

This is the course on landing page design I wish I had when I was first starting out! 

Thanks again for checking out my course and I look forward to seeing you in the classroom :)

Course Content

course-lock Welcome to this course! course-lock The Myth Of The Perfect Landing Page Conversion Rate course-lock The 3 Main Types of Landing Pages and How To Use Them Effectively course-lock Common Business Models and Understanding Your Conversion Actions course-lock The AIDA Sales Funnel and The Online Decision Making Process course-lock The Awareness Stage of the Funnel: Where It All Begins course-lock The Interest Stage of the Funnel ... Tell Me More course-lock The Desire Stage of the Funnel ... I Want What You Sell course-lock The Action Stage of the Funnel ... I'm Going to Buy What You Sell course-lock The Fogg Behavior Model and how it Applies to Good Landing Page Design course-lock Making Your Landing Page Design Memorable course-lock The Primacy of Product and The Concept of Usability in Landing Page Design course-lock Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks course-lock The 5 Second Usability Test in Landing Page Design (and how you can use it now) course-lock The Art and Science Behind Designing High-Converting Calls To Action (CTA's) course-lock Readability and Visual Hierarchy Landing Page Design course-lock Respecting Web Conventions in Landing Page Design course-lock Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates course-lock Information Architecture and Accessibility - Landing Page Design Best Practices course-lock Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices course-lock Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices course-lock Dedicated Landing Page Design Best Practices (Part 1) course-lock Dedicated Landing Page Design Best Practices (Part 2) course-lock Using Scarcity to Improve Conversion Rates on Your Landing Pages course-lock Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages course-lock Principles of Persuasion ... Anchoring and Cognitive Dissonance Theory course-lock User Scenarios and Contextual Perception in Landing Page Design course-lock My Favorite Landing Page Builders and Getting Started With Our Unbounce Page course-lock Getting Familiar With the Unbounce Page Builder and Adding Our Header Section course-lock Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool course-lock Working With Background Imagery in Landing Pages and Developing Our Hero Section course-lock Creating a Form, Action Block, and Finishing the Hero Section in Unbounce course-lock Discussing Landing Page Design Changes and Creating our Primary Content Section course-lock Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce course-lock Publishing Your Unbouonce Landing Page on Your Custom Domain course-lock Adding Custom CSS in Unbounce to Create Professional Drop Shadows course-lock Making Your Landing Page Design Work Better With Custom Javascript Snippets course-lock Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines course-lock Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form course-lock Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights course-lock Integrating Your Unbounce Form Submissions With Your Mailchimp Account course-lock Goodbye For Now course-lock Western Computer Audit Part 1 course-lock Western Computer Audit Part 2 course-lock Western Computer Audit Part 3 course-lock Western Computer Audit Part 4

What You Need For This Course?

  • Access to Smart Phone / Computer
  • Good Internet Speed (Wifi/3G/4G)
  • Good Quality Earphones / Speakers
  • Basic Understanding of English
  • Dedication & Confidence to clear any exam

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Frequently Asked Questions

Q.Is the course 100% online? Does it require any offline classes too?

The following course is fully online, and hence there is no need for any physical classroom session. The lectures and assignments can be accessed anytime and anywhere through a smart web or mobile device.

Q.When can I start the course?

Anyone can choose a preferred course and start immediately without any delay.

Q.What are the course and session timings?

As this is a purely online course program, you can choose to learn at any time of the day and for as much time as you want. Though we follow a well-established structure and schedule, we recommend a routine for you as well. But it finally depends on you, as you have to learn.

Q.What will happen when my course is over?

If you have completed the course, you would be able to have lifetime access to it for future reference too.

Q.Can I download the notes and study material?

Yes, you can access and download the content of the course for the duration. And even have lifetime access to it for any further reference.

Q. What software/tools would be needed for the course and how can I get them?

All the software/tools that you need for the course would be shared with you during the training as and when you need them.

Q. Do I get the certificate in a hard copy?

No, only a soft copy of the certificate will be awarded, which can be downloaded and printed, if required.

Q. I’m unable to make a payment. What to do now?

You can try to make the payment through a different card or account (maybe a friend or family). If the problem persists, email us at

Q. The payment got deducted, but the updated transaction status is showing “failed”. What to do now?

Due to some technical faults, this can happen. In such a case the amount deducted will be transferred to the bank account in the next 7-10 working days. Normally the bank takes this much time to credit the amount back into your account.

Q. The payment was successful but it still shows ‘Buy Now’ or not showing any videos on my dashboard? What should I do?

At times, there may be a slight delay in your payment reflecting on your EasyShiksha dashboard. However, if the problem is taking longer than 30 minutes, please let us know by writing to us at from your registered email id, and attach the screenshot of the payment receipt or transaction history. Soon after verification from the backend, we will update the payment status.

Q. What is the refund policy?

If you have enrolled, and are facing any technical problem then you can request a refund. But once the certificate has been generated, we shall not refund that.

Q.Can I just enrol in a single course?

Yes! You surely can. To begin this, just click the course of your interest and fill in the details to enrol. You are ready to learn, once the payment is made. For the same, you earn a certificate too.

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