Landing Page Design & Conversion Rate Optimization 2020

*#1 Most Popular Online Course in Design* You can enroll today & get certified from EasyShiksha & HawksCode


Landing Page Design & Conversion Rate Optimization 2020 Description


**Brand New For 2018 - The Bestselling Landing Page Design Course on Udemy**

Join over 96,000 of your fellow website owners, online marketers and entrepreneurs in learning the fundamentals landing page design and conversion rate optimization.

I will walk you through every step of landing page design with real life case studies, actual experiments and tons of examples from around the web. By the end of this course, you'll be able to design landing pages that converts 2X - 5X more than your current landing pages. 

This is not a web development course. This course will not teach you CSS, HTML or JavaScript
. This course will teach you the fundamental psychological principles of good landing page design, and it will help you understand the buyer's journey so you can design landing pages that convert better. I will also be teaching you how to test your designs so you can design final landing pages that will convert 20-30% more than your current website and landing pages.

Good landing page design isn't just a nice thing to know – it's absolutely essential to the success of your online business. Whether you're in lead-gen, ecommerce or consulting, effective and clear landing page design can spell the difference between a positive and negative ROI. 

A report released by Adobe and eMarketer revealed that companies spend double on traffic acquisition than they do on conversion rate optimization and implementing better landing page design. That's a huge mistake and you're leaving a lot of money on the table. 

What's the point of buying traffic to your site if you don't put in the effort to understand how to convert it? 

In this landing page design course you will learn: 

  • How to implement persuasion frameworks like scarcity, reciprocal concessions and cognitive dissonance theory in your landing page design

  • How to write headlines and calls to action that will motivate your users to act instead of turning them off 

  • How to design an action block with a clearly defined conversion goal

  • How to triple your conversion rates by using the principles of readability, simplicity, perceived value and clarity in your landing page design

  • How to run professional usability tests on a tight budget

  • How to build a landing page from scratch on a custom domain without writing a single line of code 

  • The Fogg Behavior Model and how it applies to good landing page design

  • Why understanding the AIDA sales funnel is so important in conversion rate optimization

... and much, much more!

For the price of dinner out with your friends, you have the power to transform your landing page into a sales machine. I guarantee you there are significant issues with your landing page design that are causing visitors to leave when they would have converted. You're leaving money on the table. 

If you think this stuff is complicated, it's not. 

If you think landing page design stuff is expensive, it's not. 

If you think conversion rate optimization is time consuming, it's not.

If you think watching this course won't make a different to your bottom line ... think again.

I've consulted with hundreds of companies around the world and have redesigned websites for publicly traded companies and businesses generating over 1 Billion dollars annually. Trust me, I learned all this the hard way. 

This is the course on landing page design I wish I had when I was first starting out! 

Enroll today and enjoy: 

  • Lifetime access to the course and all future updates

  • Over 10 hours of high quality, up to date video lectures

  • Exercises and feedback 

  • Access to the student-only discussion forum

  • 30 day, no questions asked, money back guarantee

  • Over 11,000 studnets enrolled 

  • 4.8 average student rating

Thanks again for checking out my course and I look forward to seeing you in the classroom :)

Course Content

The Myth Of The Perfect Landing Page Conversion Rate Welcome to this course! Making Your Landing Page Design Memorable The Fogg Behavior Model and how it Applies to Good Landing Page Design The Action Stage of the Funnel ... I'm Going to Buy What You Sell The Desire Stage of the Funnel ... I Want What You Sell The Interest Stage of the Funnel ... Tell Me More The Awareness Stage of the Funnel: Where It All Begins The AIDA Sales Funnel and The Online Decision Making Process Common Business Models and Understanding Your Conversion Actions The 3 Main Types of Landing Pages and How To Use Them Effectively Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks Dedicated Landing Page Design Best Practices (Part 2) Dedicated Landing Page Design Best Practices (Part 1) Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices Information Architecture and Accessibility - Landing Page Design Best Practices Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates Respecting Web Conventions in Landing Page Design Readability and Visual Hierarchy Landing Page Design The Art and Science Behind Designing High-Converting Calls To Action (CTA's) The 5 Second Usability Test in Landing Page Design (and how you can use it now) The Primacy of Product and The Concept of Usability in Landing Page Design Using Scarcity to Improve Conversion Rates on Your Landing Pages User Scenarios and Contextual Perception in Landing Page Design Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages Principles of Persuasion ... Anchoring and Cognitive Dissonance Theory Adding Custom CSS in Unbounce to Create Professional Drop Shadows Integrating Your Unbounce Form Submissions With Your Mailchimp Account Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines Making Your Landing Page Design Work Better With Custom Javascript Snippets Publishing Your Unbouonce Landing Page on Your Custom Domain Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce Discussing Landing Page Design Changes and Creating our Primary Content Section Creating a Form, Action Block, and Finishing the Hero Section in Unbounce Working With Background Imagery in Landing Pages and Developing Our Hero Section Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool Getting Familiar With the Unbounce Page Builder and Adding Our Header Section My Favorite Landing Page Builders and Getting Started With Our Unbounce Page Goodbye For Now Western Computer Audit Part 1 Western Computer Audit Part 2 Western Computer Audit Part 3 Western Computer Audit Part 4

What You Need For This Course?

  • Access to Smart Phone / Computer
  • Good Internet Speed (Wifi/3G/4G)
  • Good Quality Earphones / Speakers
  • Basic Understanding of English
  • Dedication & Confidence to clear any exam

Featured review

9999900/-90% off

This course includes

  • 46 on-demand video
  • Access on Mobile and Computer
  • Assignments
  • Full Lifetime Access
  • Certificate of Completion

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