Joyina abangaphezu kuka-96,000 yabanikazi bewebhusayithi osebenza nabo, abakhangisi be-inthanethi kanye nosomabhizinisi ekufundeni okuyisisekelo kokuklama kwekhasi lokubikezela kanye nokwenza ngcono izinga lokuguqulwa.

Ngizohamba nawe kuzo zonke izinyathelo zokuklanywa kwekhasi lokubikezela ngezifundo zeqiniso zempilo, ukuhlolwa kwangempela namathani ezibonelo ezivela kuwebhu yonkana. Ekupheleni kwalesi sifundo, uzokwazi ukuklama amakhasi okubikezela aguqula 2X - 5X ngaphezu kwamakhasi akho okubikezela amanje. 

Lesi akusona isifundo sokuthuthukisa iwebhu. Lesi sifundo ngeke sikufundise i-CSS, i-HTML noma i-JavaScript. Lesi sifundo sizokufundisa izimiso eziyisisekelo ezingokwengqondo zokuklama okuhle kwekhasi lokubikezela, futhi sizokusiza uqonde uhambo lomthengi ukuze ukwazi ukuklama amakhasi okubikezela aguquka kangcono. Ngizobe ngikufundisa nokuthi ungavivinya kanjani imiklamo yakho ukuze ukwazi ukuklama amakhasi okufika okugcina azoguqula ngo-20-30% ngaphezu kwewebhusayithi yakho yamanje namakhasi okufika.

Idizayini enhle yekhasi lokubikezela akuyona nje into enhle ukwazi - ibaluleke kakhulu empumelelweni yebhizinisi lakho eliku-inthanethi. Kungakhathaliseki ukuthi uku-lead-gen, i-ecommerce noma ukubonisana, ukwakheka okusebenzayo nokucacile kwekhasi lokubikezela kungapela umehluko phakathi kwe-ROI enhle nebi. 

Umbiko okhishwe ngabakwa-Adobe kanye ne-eMarketer uveze ukuthi izinkampani zisebenzisa imali ephindwe kabili ekutholweni kwethrafikhi kunaleyo eziyenzayo ekuthuthukiseni izinga lokuguqulwa kanye nokusebenzisa ukwakheka okungcono kwekhasi lokubikezela. Kuyiphutha elikhulu lelo futhi ushiya imali eningi etafuleni. 

Kuyini iphuzu lokuthenga ithrafikhi kusayithi lakho uma ungenzi umzamo wokuqonda ukuthi iguqulwa kanjani? 

Kulesi sifundo sokuklama ikhasi lokubikezela uzofunda: 

• Zisetshenziswa kanjani izinhlaka zokuncenga ezifana nokushoda, izimvume ezifanayo kanye nethiyori ye-cognitive dissonance ekwakhiweni kwekhasi lakho lokubikezela

• Uzibhala kanjani izihloko zezindaba kanye nezingcingo esenzweni esizokwenza gqugquzela abasebenzisi bakho ukuthi benze okuthile esikhundleni sokubavala 

• Indlela yokuklama i ibhulokhi yesenzo enomgomo wokuguqula ochazwe ngokucacile

• Ungawaphinda kanjani kathathu amanani akho okuguqulwa ngokusebenzisa izimiso zokufunda, ubulula, inani elibonakalayo kanye nokucaca ekwakhiweni kwekhasi lakho lokubikezela

• Ugijima kanjani ukuhlolwa kokusebenziseka kochwepheshe ngesabelomali esiqinile

• Indlela yokwakha a ikhasi lokubikezela kusukela ekuqaleni esizindeni esingokwezifiso ngaphandle kokubhala umugqa owodwa wekhodi 

• The Fogg Behaviour Model nokuthi kusebenza kanjani ekwakhiweni okuhle kwekhasi lokufika

• Kungani ukuqonda Ifaneli yokuthengisa ye-AIDA ibaluleke kakhulu ekuthuthukiseni izinga lokuguqulwa

... nokunye okuningi, okuningi!

Ngenani lesidlo sakusihlwa nabangani bakho, unamandla okuguqula ikhasi lakho lokufika libe umshini wokuthengisa. Ngiyakuqinisekisa ukuthi kunezinkinga ezibalulekile ngedizayini yekhasi lakho lokubikezela ezibangela ukuthi izivakashi zihambe lapho ngabe seziguqukile. Ushiya imali etafuleni. 

Uma ucabanga ukuthi lezi zinto ziyinkimbinkimbi, akunjalo. 

Uma ucabanga ukuthi izinto zokuklama ikhasi lokufika ziyabiza, akunjalo. 

Uma ucabanga ukuthi ukuthuthukiswa kwezinga lokuguqulwa kudla isikhathi, akunjalo.

Uma ucabanga ukuthi ukubuka lesi sifundo ngeke kwenze umehluko emqondweni wakho ... cabanga futhi.

Ngixhumane namakhulu ezinkampani emhlabeni jikelele futhi ngaklama kabusha amawebhusayithi ezinkampani ezihweba esidlangalaleni namabhizinisi akhiqiza ngaphezu kwesigidi Sezigidi zamadola ngonyaka. Ngithembe, konke lokhu ngikufunde kanzima. 

Lesi yisifundo sokuklama kwekhasi lokubikezela engifisa sengathi ngabe nginayo ngenkathi ngisaqala! 

Ngiyabonga futhi ngokuhlola izifundo zami futhi ngibheke ngabomvu ukukubona ekilasini :)