Nykaa Fashion expands into men’s fashion launching over 60 brands across clothing, footwear and accessories~
Delhi, October 05, 2020: Nykaa Fashion, the multi-brand ecommerce fashion portal from India’s leading omnichannel lifestyle retailer, has launched its Men’s Fashion category on its website and app. This follows the launch of the Nykaa Man website and app in 2018 - an experience dedicated to men’s grooming. With this Nykaa will now offer men fashion and grooming products across 560+ brands and 42, 000 products.
Increased penetration of social media platforms like Facebook, Instagram, YouTube and WhatsApp have exposed men, both in urban and rural areas, to global fashion and self-care trends. With a view to cater to all lifestyle shopping needs, the men’s category will offer clothing, footwear, eyewear, sportswear and accessories across 60+ brands including GAP, Louis Phillipe, Raymond, Adidas, Skechers, Pepe Jeans, Hidesign & more. Nykaa Man gives male customers a personalized, targeted environment to explore products that are suited to their grooming needs. Both fashion and beauty offerings give customers across India, access to the best of brands and products, along with educational content for them to make the right choices.
Speaking on the launch, Anchit Nayar, Chief Marketing Officer, Nykaa said, “It has long been the vision of Nykaa to bring the pillars of our brands - curation, content and convenience to both women and men across India. With the launch of our men’s category of fashion products on Nykaa Fashion and our already existing grooming offer on Nykaa Man, men across India will be able to shop for all their lifestyle needs at Nykaa with a guarantee of 100% authenticity, as well as exciting content to discover new trends and products.”
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In recent months Nykaa saw an increase in average order values and prepaid payments, reflecting the growth of online shopping. As a leader in women’s fashion and beauty shopping, Nykaa will now extend its retail expertise to a male audience by catering to the high growth categories of fashion and grooming.
About Nykaa
Nykaa was founded in 2012 by Indian entrepreneur Falguni Nayar with a vision of providing a carefully curated range of products for every beauty solution. Derived from the Sanskrit word ‘Nayaka’ meaning one in the spotlight, it rests on three ideals - curation, content and convenience. Nykaa has now expanded to an omnichannel lifestyle retailer with over 6 million monthly active users, 73 stores across India, fulfilling over 1.5 million orders a month, with 1500+ brands and 130,000+ products available through its website, app and stores. The Nykaa Guarantee ensures that the products available at Nykaa are 100% authentic sourced directly from the brand or authorized retailers.
Since its launch Nykaa has expanded its offer to include fashion with the multi-brand ecommerce platform Nykaa Fashion and grooming products for men with Nykaa Man. Through engaging and educational content, digital marketing, social media influence, and robust CRM strategies and the Nykaa Network community platform, Nykaa has built a community of millions of beauty and fashion enthusiasts across India. Additionally, the Nykaa Pro platform caters to all professional beauty needs with special access and offers. Nykaa’s in-house collection of beauty products - Nykaa Beauty, includes cosmetics across lips, eyes, face and nails, skin and body care with Skin Secrets Sheet Masks and Wanderlust Bath & Body collection, Naturals and fine fragrances.
About Nykaa Fashion
Nykaa Fashion is the multi-brand ecommerce fashion offering from Nykaa, India’s leading omnichannel lifestyle retailer. The Nykaa Fashion website and app is focused on being discovery-led and ‘high on style’ with a carefully curated collection of 600+ designers across clothing, accessories and footwear, to appeal to every woman. Building on the Nykaa pillars of premium curation and content, Nykaa Fashion inspires the Indian woman to make the best choices for herself. This fashion destination offers customers a chance to browse through the latest trends and collections of the best of design with engaging content on the Style Files blog and social media platforms.
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