Digital marketing is the method of promoting brands to connect with potential customers with the use of the internet and other forms of digital communication. This not only includes email, web advertising or social media but also multimedia and text messages as marketing tools.
People and companies across the globe are adopting digital marketing as it helps them reach a larger audience as compared to traditional methods. Digital marketing is a great necessity for any business. It is cost effective as well as efficient.
The hype about digital marketing is so real, I am listing down some of the reasons to prove why digital marketing is the technology of the future:
Everyone is online
The first and the foremost sensical reason for digital marketing being the technology of the future is that everyone is online. Every business has gone digital, be it a small resort or a tech giant. There have been many contributing determinants behind this. Smartphones are one of the major factors and are driving nearly half of the web traffic.
Digital marketing is preferred by businesses because it provides a wide range of powerful marketing strategies that too with high conversion rates. If you are well connected with your audience, you can ping them with discount coupons or lucrative offers whenever you want.
Look around and see how many people around you are connected online. Digital marketing connects you with the larger audience and enables you to sell your products and services. Just by sitting in a small town with a good internet connection, you can reach out to every single person who is online in a metropolitan area. This is the power of digital marketing and that is why more and more businesses are investing their time and money in digital marketing.
Before digital marketing came into existence, marketing was done door-to-door through word of mouth. It required more manpower and finance. Digital marketing provides instant customer feedback and real time analysis, something that is not possible through traditional media. All this can be achieved without even taking a single step outside your office.
If you are creative enough to make engaging content then digital marketing is the right place to make your career. It provides a platform to creative minded people who can help a business to connect with its audience via creative engagement content. Since a large number of people are using social media, the chances of engagement are high.
Social media advertising costs less than a newspaper advertisement. For a small business or a start-up, it is not easy to manage finances. Spending lakhs on newspaper advertisements will be very difficult for them. This is the time when digital marketing plays its role, it is cost effective and more efficient than traditional marketing. One should not underestimate its effectiveness with its low cost, the conversion rates are comparatively high and you will get to notice this when you will personally experience it.
In any business, investment in marketing is considered as the main source of earning. More and more companies are investing in digital marketing as it brings rapid and greater growth. From small enterprises, start-ups to big businesses every sector is using its marketing budget for digital marketing. One more reason for digital marketing being the technology of the future is the Return on Investment (ROI) which is higher as compared to traditional marketing.
In today’s globalised era, digital marketing is the one of the most guaranteed ways of marketing. It is gaining popularity as it provides space for communications and interaction between seller and the buyer. With all the above mentioned pros of digital marketing its stability in the long race is clear and it is going to have a bright future.
Mr. Vivek K Singh's