In the UK, Tom Atkinson joins as the VP for Sales & Partnerships and Octave Auger as the VP for Growth, while Aaron Edgell joins as the VP of Marketing in North America
New Delhii, 17th June 2021: upGrad, South Asia’s largest online higher education company announces the appointment of three senior hires to strengthen its leadership team in the UK and the US.
Tom Atkinson joins upGrad as VP for Sales and Partnerships in the UK. Atkinson brings with him a wealth of experience in international expansion, having led the successful sales growth of edtech businesses ITPM and Ducere Global Business School. At upGrad he will be responsible for strengthening the business’s foothold in the UK, Europe, and Middle East. This will include launching upGrad’s B2C arm in the region, developing industry partnerships across sectors, and creating innovative new B2B offerings.
Joining Atkinson in the UK, with a strong track record of leading the growth of some of the most successful scale-ups in Europe such as Paddle, GoCardless, and Skrill, Octave Auger joins upGrad as VP for Growth in the region. Passionate about LifeLong education and upskilling, Auger will oversee upGrad’s marketing and communications. This will include brand building across social media, PR, and events, growth-driving initiatives across bought, earned, and owned channels and improving the end-to-end customer journey.