Launches #MyChoiceIsMe and #SpeakToCare campaign
Bangalore, 08 March 2021: A woman’s body goes through many changes in different stages of her lifespan. Each stage has a significant variation that have a direct impact on her health. From periods to pregnancy to menopause, there are a number of myths around women’s health, as there is less clarity or awareness about the real facts. Keeping these aspects in mind, on the occasion of International Women’s Day, Columbia Asia Hospital Hebbal, Whitefield and Columbia Asia Referral Hospital Yeshwanthpur organized a campaign around the theme #MyChoiceIsMe and #SpeakToCare to generate awareness on the common problems faced by women which are less spoken about.
The campaign included activities on busting the myth around women’s health and focused on the issues women do not talk about and how to overcome them.
The event was celebrated by spreading beautiful purple carpet for both the patients, attendants as well as female employees of the hospital. Also, “Burst the Myth” activity was organised where female patients who visited the hospital burst the purple balloons which had small chits highlighting the myths around women’s health in them. The colour purple being the official colour of International Women’s Day which signifies justice and dignity, the event marked the importance that should be given for women’s health.
Here is a glimpse of few myths and facts associated with women’s health:
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Moreover, the campaign also included a strong message on the importance of women to talk about their health openly and more often. Women who have any health issues or concerns can give a missed call to 08061656262 and the experts will give them a solution or encourage them to go for a check-up at Columbia Asia Hospitals.
The campaign focused on women health issues such as menstruation, breast cancer, vaginal infections, STDs, pregnancy and infertility.
Among women, early warning signs are often missed and risk factors are ignored because they are not talked about quite often. There are a number of instances where women skip preventative health exams such as blood pressure screenings and yearly check-ups, which means they are not getting important advice from their doctors. This may be due to fear, embarrassment, stigma, or even since it is low on their list of things to do. However, talking to the doctor about their health are simple ways of proactively catching hold of an issue before it becomes a problem.
About Columbia Asia India:
Columbia Asia is an international private healthcare company founded by an American entrepreneur, Mr. Daniel Baty in 1996. From the outset, Columbia Asia envisioned to provide quality, affordable healthcare services easily accessible to the community - driven by our vision statement, a passion for making people better.
Today, Columbia Asia operates 11 hospitals in India located in the cities of Bangalore, Mysore, Kolkata, Delhi NCR (Ghaziabad and Gurgaon), Pune and Patiala.
With 100 to 200 beds per hospital, it leverages modern technology to provide efficient specialist care and to reduce length of hospital stays which results in more cost-effective care. The hospitals of Columbia Asia provide a wide array of specialist services such as General Surgery, Paediatrics, Obstetrics & Gynaecology, Orthopaedics, Internal Medicine, Oncology, Cardiology, Neurosurgery, Bariatric surgery; and super specialist services in Transplantations (Liver, Kidney and Heart), Oncology, Cardiac surgeries, Robotic Surgeries (Urology, Gastroenterology, Gynaecology), etc. Some of the hospitals also provide specialized services like paediatric neurodevelopment and DBS (Deep Brain Stimulation). These are appropriately supported by ancillary services that include an Intensive Care Unit, Neonatal Care Unit, Physiotherapy, Laboratory, Pharmacy and Imaging.
At Columbia Asia, strict clinical governance, ethics and clinical excellence is TOP PRIORITY.
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