Gyan Dairy introduces new product line of Indian sweets ‘ANDAAZ’ to celebrate memorable moments this festive season
“Mithaasapnepan Ki” Gyan brings KajuKatli and Pedato celebrate in a safe and hygienic way
In a culture-rich country like India, Mithai is an expression of happiness on any special occasion or festival celebration. Meetha is deeply rooted in Indian traditions and Indian sweets market is largely dominated by halwais (traditional confectioner). However, this COVID pandemic has spiked consumer interest towards packaged products from trusted brands especially in the case of food items. Understanding this need and backed by the tagline – Vishwaas Se Bhara, Gyan Dairy introduces ANDAAZ, a range of Indian sweets (Mithai) for its discerning consumers.
Along with Gyan’s assurance of quality and hygienically packed products under controlled environment, the range offers a combination of Indian sweets from KajuKatli to famous Peda in a beautiful gift box. Through this launch, Gyan aims to bring back the tradition of gifting traditional sweets (mithai) in a safe and hygienic way.
Launching Andaaz, Venkataramani Santhanam, VP (Sales & Marketing) said, “Due to the pandemic, we witnessed, consumers are buying branded products against trusting the neighbourhood halwai. This led to the big boost to the Mithai portfolio and is growing multifold.Andaaz is our new initiative under our dairy portfolio with a vision to bring back traditional sweets into our home with the importance it deserved and building deeper brand connect with our consumers. All our products are prepared and packaged in accordance with the highest standards of health and hygiene to ensure its freshness and most importantly, the safety of consumers. We wish all our partners and consumer a happy and prosperous festive season with a flavor of mithai in a new Andaaz.”
Andaaz product range includes –KajuKatli, Mathura Peda, ChhenaKheer and MisthiDoi. KajuKatli( Tin pack)is priced at RS. 500 for a 500 gms pack and Rs 190 for 200 gn Paper box , Mathura Peda is priced at Rs. 90 for 200 gms, ChhenaKheerRs 25 for 90 gm and MisthiDoi for Rs. 15 for 90 gm pack. KajuKatli is ideal for Diwali gifting and comes in an attractive tin box packaging as well as in home collection pack.
The full range of Gyan Andaaz range are available at Gyan Fresh Stores located across cities. The distribution channel is fully geared up to make sure that the products are available at all the retail channel. Besides, these products will also be available through a network of Gyan Select Stores, Gyan e-carts, and other retail stores via an extensive distribution network.
Most important and convenient way of ordering Gyan products are through Gyan Fresh App, company’s latest venture in going digital and providing customer the convenience of ordering Gyan products. This facility further ensure flawless delivery of products 7 days a week, 365 days a year in making contact less products delivery at the customers door step.
About Gyan
Gyan Dairy, head quartered at Lucknow, is a well-recognized name in the dairy industry,touching a turnover of over 908 cr in fiscal 2020. Gyan is into processing of dairy products and one of the leading suppliers of fresh milk and dairy products in India. The brand is synonymous with freshness, trust and consistent quality of dairy products which sources, processes, markets, and sells a full line of dairy, fermented, and value-added products. Popular dairy products by Gyan include full cream milk, toned milk, cow milk, ghee, curd, butter paneer, masala chaach etc. The company has rapidly grown in the past few years in Uttar Pradesh and is now among the leading dairy suppliers in the state. With tagline "Vishwaas Se Bhara", the brand stands true to its theme 'Shuddhaurtaaza, Gyan kawaada'.
Gyan dairy was launched back in 2007, by partnering with small farmers and today, it is poised to grow into a 1000+ Cr dairy company, supplying products to more than 1.5 lakh plus households through a well-connected network of 500+ distributors and 40,000+ Retailers. The brand also has its exclusive retail outlets called Gyan Fresh stores, spread across 53 locations in UP to enhance customer experience by providing fresh and pure dairy products. One of the reasons for these fast-growing numbers is the acceptance of the quality by customers and the trust it enjoys in the market and second is its state-of-the-art processing plant with advanced technology, which maintains the maximum nutritional value and supplies safe & hygienic dairy products.
For more information, please visit https://www.gyandairy.com/
GYAN FRESH app. Download it for Android: bit.ly/GyanAndroid / iOS: https://apple.co/3aA0KEZ
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