Edukemy announces test prep course ‘Neev’ as part of Flipkart’s ‘Back to College’ campaign

New Delhi, 25^th June 2021: Edukemy, India’s first test prep EdTech company in the non-STEM segment, today announced a new course ‘Neev’ to provide expert guidance to students preparing for aptitude and personality-based competitive exams.

Partnering with the country’s homegrown e-commerce marketplace, Flipkart, for its ‘Back to College’ campaign, Edukemy is offering live and personalized evaluation and guidance curated especially for college students through ‘Neev’. The course aims to help students make the right career choice based on an evaluation of their current skill set. As part of the campaign, customers can avail ‘Neev’ in an affordable manner with their purchase      of laptops and tablets on Flipkart.

As students gear up to prepare for competitive examinations in a new academic year, the “online learning” scenario, triggered by the Covid-19 pandemic, continues to lead them to upgrade their education essentials with the best computing devices and look for relevant online courses to make their learning process more intuitive and impactful. Here, Edukemy’s Neev will play a pivotal role in bringing an immersive learning experience for aspirants.

The course has been structured meticulously to ensure uninterrupted learning for students where they will be evaluated on their strengths and areas of improvement. It is comprised of three phases:

• Career Assessment Test- This consists of three full-length career assessment tests, with a detailed assessment of strengths and areas of improvement. This will help candidates comprehend the competitive exam they want to target and pursue based on their preparedness.
• General Awareness and Current Affairs – This section offers content relevant for current affairs and general awareness, forming the groundwork for any competitive exam.
• Aptitude Foundation- This section covers Quantitative, Verbal, and Logical topics in the form of video content. Students can also access relevant study material and practice problems of relevance.

Talking about the exclusive partnership with Flipkart, Mr. Chandrahas Panigrahi, CEO and Co-Founder, Edukemy, said, “We have partnered      with Flipkart in line with our aim of offering students an array of courses to ensure uninterrupted learning. As the destination for students seeking best learning essentials, Flipkart’s widest selection of computing devices coupled with our industry-best curriculum will equip students with the right learning materials as they embrace online learning in a fast evolving education scenario. ‘Neev’ is the ideal platform for students to pursue their dreams, where they will be mentored by industry experts and improve their career prospects. ”

Adding to this Mr. Rakesh Krishnan, Senior Director, Electronics at Flipkart, said, “As a homegrown e-commerce marketplace, we have a nuanced understanding of our customer base and seek to bring innovative constructs to elevate their e-commerce experience. As nearly 40-45% of our customers are students, we introduced our ‘Back to College’ campaign to help them select the right computing devices along while offering relevant education materials in collaboration with our partners. Our partnership with Edukemy is a step forward in providing an uninterrupted learning experience for students in a holistic manner”.

With this partnership, Edukemy will be able to connect with millions of Flipkart’s customers across the country and aid in shaping their future, especially, during these tough times. According to transaction advisory firm RBSA Advisors, online education offerings for classes 1 to 12 are projected to increase 6.3X by 2022 from the base of 2019 the post K-12 market is expected to grow 3.7X to touch $1.8 billion.

About Edukemy

Edukemy is India’s first EdTech company in the non-stem segment that has developed an evaluation model based on AI and cutting-edge technology. Our priority is to scale the learning experience for every individual by offering an insightful and enriching environment for students with a focus on live classes, handwritten notes, and an interactive platform. With more than 50 years of cumulative experience at teaching and mentoring students, Edukemy strives each day, with every single student, to make a difference. We intend to democratize education by delivering quality content, valuable mentorship we believe in disrupting the normal and bring in innovation in methods of teaching.

For additional details please visit - https://www.edukemy.com

About Flipkart

The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale and Cleartrip. Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants, and small businesses to be a part of India's e-commerce revolution, with a registered customer base of more than 350 million, offering over 150 million products across 80+ categories. Our efforts to democratize e-commerce in India, drive access and affordability, delight customers, create lakhs of jobs in the ecosystem and empower generations of entrepreneurs and MSMEs have inspired us to innovate on many industry firsts. The recent launch of Flipkart Wholesale, our new digital marketplace, is a testament to our commitment to accelerate the growth of kiranas and MSMEs in India. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns – customer-centric innovations that have made online shopping more accessible and affordable for millions of Indians. Together with Myntra, which holds a prominent position in the online fashion market, Flipkart Wholesale and Cleartrip, the Flipkart Group will continue to steer the transformation of commerce in India through technology.