August 2020: Superfan Studio – one of the pioneers of Augmented Reality in India – is launching AR templates that will help make AR experiences easier, quicker and affordable for people. These templates can be customized to suit the user’s preferences and can also be used across social media platforms like Snapchat, Instagram and Facebook.
The launch comes in line with the objective of amalgamating use of AR technology with marketing strategies to enhance experiences which brands can offer afresh to their customers. Superfan Studio aims to launch an assortment of over 500 templates that users can buy, personalize and deploy.
Speaking about the launch, Snehaal Dhruve, Founder & CEO of Superfan Studio, said, “The world of technology is constantly revolutionizing and smart marketers are always on the lookout for new, interesting ways to engage their audience. After images and videos, AR has stepped into the scene with promising potential.”
To this, he added, “However, creating an AR experience is considered complex, time-consuming, and expensive. We wanted to change that. We also launched these templates to ease the process for newbies, as well as for everyone interested in using this technology; so far, the response we’ve received in comparison to traditional video marketing is staggering.”
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The process of creating AR experiences with these templates is so simple, that it can be done within minutes sans code solutions or any technical knowledge. The aim is to make AR so easy and accessible that anyone can explore and create.
AR can fill the gaps which videos leave. Sometimes, a simple tactical application of AR in a video ad can take it up several notches and create an everlasting impression on viewers. The use of AR opens up a world of possibilities, but in the context of marketing, it gives companies a booster to invoke viewership, inculcate uniqueness, immerse the audience and increase engagement.
The templates can be viewed and bought from https://SuperFan.Studio/. Each user will receive one free template, allowing everyone a chance to experience the wonder that AR is.
Superfan.AI is considered to be one of the pioneers and flag bearers of Augmented Reality from India. The company has been founded purely by innovation of AR solutions for every single Bollywood and Hollywood studio in India. Superfan has grown from 3 employees to over 18 employees primarily by focusing on answers to the famous “What’s new” segment and have made sure that Bollywood is known for its innovations in AR.
Superfan.AI was addressed in Mark Zuckerberg’s F8 Keynote in California in May 2019, for building a company that started in a garage to create an independent studio setup. Superfan also happens to be one of the only two certified Twitter API partners in India. It is also Snapchat’s only Official Creative Partner for all AR experiences in SAARC countries. The company has also been hugely acclaimed for bringing their vision to life in the form of the ‘Gateway of India Spotify Lens’.
Their foray into the Bollywood Industry took place when they stumbled upon the software called Spark AR about two years ago. Just like AI, Superfan rapidly evolved with the use of AR and became the pioneers of building solutions on Spark AR across the Media and Entertainment Industry in India. When Superfan created their first FB Spark AR filter, Bollywood being a close-knit community, spread the word around like wildfire and they ended up building 10 out of the 12 filters that Bollywood churned out. The impact of this accomplishment was outstanding and Superfan soon became a force to reckon with within the Industry as their filters accelerated to being used 3 mn+ times in under 3 days, which is a record in itself.
Once they became a part of the Industry, they got several projects, which included making sure that Kartik Aaryan became the first Bollywood celebrity on Instagram to have his own Instagram filter. Similarly, when Dabangg3 and Salman Khan sought a unique filter, SuperFan made sure that their Dabangg 3 filter became the only one available across all social media sites such as Facebook, Instagram and Snapchat. The filter soon went viral and gathered close to 14 mn impressions in less than 24 hours, making it the most popular filter from India and managed to attract a lot of marketing eyeballs from producers.
After conquering all of Bollywood, Superfan slowly moved their focus to Cricket, where for the first time ever, ICC engaged with an Indian company to build AR Lenses for the concluded CWC19. In a platform where engagement has no boundaries, ICC now wants to use AR as a permanent feature in all their global tournament fixtures as well as in-stadia experiences. Superfan has since extended its services across Media and Entertainment as well as Sports and Brands.
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