Classic Legends’ Jawa Motorcycles enters Madhya Pradesh with new showroom in Indore
FEBRUARY 18th, 2019 |INDORE, INDIA – Classic Legends Pvt. Ltd. is proud to announce its entry into Madhya Pradesh with the launch of its first Jawa Motorcycles dealership in Indore. The new dealership is open at the following location:
The brand is aggressively moving ahead with its target of opening 100+ dealerships and the launch of new outlet in Indoretakes the total count to 44 new dealerships across India.
Mr. Ashish Joshi, Chief Executive Officer, Classic Legends Pvt. Ltd.inaugurated the showroom, amidst a throng of Jawa aficionados and customers.
Speaking about the launch, Mr. Ashish Singh Joshi, Chief Executive Officer, Classic Legends Pvt. Ltd.said, “It gives me great pride to inaugurate Classic Legends’ new Jawa Motorcycles dealership in Indore, which marks our entry into Madhya Pradesh. Indore is closer to our hearts given the fact the new Jawa Motorcycles are being manufactured at ourmanufacturing facility in Pithampur. Jawa Motorcycles has enjoyed a huge fan following and it was a historic moment for us when we brought Jawa back in India. We are quite upbeat to offer these classics to the motorcycle enthusiasts in the country. At Jawa, every dealer is a strong pillar of our growth and has our complete backing, now and always. We are committed to provide our customers with the best of the sales, service and spares ecosystem with their support and it was their confidence in us that allowed us to build the Jawa showrooms the way you see it today. That, along with the faith placed by Jawa customers and aficionados, is helping us create a vast dealership network that offers an un-paralleled customer experience with best in-class sales and service offering for any classic motorcycle brand out there. We are excited that we have already taken the right step forward in building this experience by announcing an industry-first Exchange Program and the largest number of financial tie ups. I would encourage everyone to visit our dealers and look at the motorcycles to feel the modern classics we have created.”
The Jawa dealership is a place to make connections with yourself, with like-minded people and with the motorcycles. Its design philosophy is rooted in authenticity, and the ability to bridge the past and the present through its stories and the motorcycles. It is a biker café ambience which tells the tale of the legend that Jawa is.
The space captures the nostalgia of a golden era which celebrated honesty of materials & craftsmanship through its dark polished wood fixtures, subtle inlays, raw textures and vintage oxblood upholsteries. At the same time, the motorcycles infuse a contemporariness in the showroom with their modern interpretation of classic design, loaded with the latest in engine technology and features. The various elements have been designed to present the contemporary classic Jawa motorcycles amidst a visual narrative layer of legendary stories and monochrome lifestyle imagery. Whether it is the large community table setting for free-flowing conversations, the carefully curated bookshelf for the curious reader, or the Classic Rock in the background for the music lover; the space makes everyone feel easy, whether a hard-core motorcyclist or a millennial looking to immerse into the world of motorcycling.
The Jawa and Jawa forty two break cover as the brand’s new torchbearers, bringing back the classic appeal of Jawa with a retro-cool twist. These modern machines have the authentic Jawa character that balances performance, capability and quality. An all-new 293cc, liquid cooled, single cylinder, DOHC engine nestled within a double cradle chassis is tuned to bring out the superlative handling and class leading stability, making the new Jawa a true modern classic.
The Jawa and Jawa forty two are priced at INR 1,65,000/- and INR 1,56,000/- respectively (ex-showroom,Indore) the Dual Channel ABS variants will be priced at INR1,73,942/-&INR 1,64,942/- respectively. Bookings are open at the showroom.
The new Jawa model line-up for India
Jawa: The timeless style and iconic character of the original Jawa is reborn in this new Jawa. With an evolutionary aesthetic that retains the authenticity and familiarity of the past – classy, elegant, sophisticated, majestic - this one is tuned for the legacy seekers. The Jawa in its form and function is the quintessential classic with old world character and truly modern performance.
Jawa forty two: This is the classic that breaks boundaries and experiments. With quirkiness in its design and unconventional traits the forty two is a - toned, muscled, sporty, assertive version of a classic if there was ever to be one! The forty two is meant to appeal to the heart as well as the head.
New Jawa Engine: The293cc liquid cooled, single cylinder DOHC engine
With a 293cc liquid cooled, single cylinder, DOHC engine, built from the ground up in collaboration with the best of Italian engineering, it is going to be all new, and at the same time, a classic Jawa experience. It packs 27 bhp and 28 Nm of torque with a generous mid-range and a flat torque curve for an unwavering, consistently powered ride. But at the core of its heart and along the length of its classic lines and with every beat of its signature twin exhaust, it is unmistakably the Jawa you will love. The engine platform is built ready for the BS VI norms.
About Classic Legends Pvt. Ltd.
Classic Legends Pvt. Ltd. is an Indian company established a couple of years ago, to re-introduce iconic marquee motorcycle brands in the market. Classic Legends aims to become India’s first true lifestyle company and provide opportunities to consumers to relive the heritage of classic brands by co-creating exciting product and service offerings along with the motorcycling ecosystem.
Jawa is a motorcycle brand from Czech Republic, erstwhile Czechoslovakia, with a 90-year legacy, which in its heydays exported classic, well-engineered and rugged motorcycles to more than 120 countries. It entered the Indian markets in the early 1960’s. The twin aspects of Jawa motorcycles - its beautiful design and strong performance character helped it not only to win hearts but also win many world titles.
From its marquee brands portfolio, Classic Legends is currently bringing alive the Jawa, not simply as a brand but a way of life. Classic Legends has leveraged the best of its partner capabilities in design and engineering along with the global expertise, to launch products that capture the DNA and ethos, of the original Jawa.