Become An Industry Expert! – Show What You Know Effectively And Easily
By Prashant Sharma - August 28 2020
Insider Tricks to Get More Traffic to Your New Website
s a result of the social distancing rules that have been in place for most of 2020, online shopping has been booming
with many Indians looking for a way to get the goods they need without putting their health at risk. The year has been brutal for most businesses
, and one of the things that they are doing to stay afloat is selling their goods and services online. But, if you've recently started an e-commerce website, you've probably realized that building the website is actually not the hard part. Not even close. Generating traffic to your site is the hard part, which is why you need a well thought out plan of how to do that.
Advertise your website
If you want a quick and effective way to get more people on your site, you can pay for different types of online ads including display ads, paid search, or social media ads. For example, paid search will get you to the top of search results when a person searches for something related to the goods or services you offer while social media ads will appear in the timelines of people who fall into your target demographic. Each paid advertising channel has its pros and cons, so carefully consider your objectives before parting with your money.
Create quality content
You've probably heard the phrase 'content is king'
and wondered what it meant. Well, having high-value content on your website is the most effective way to generate free organic traffic to your site through search engines. But before you get started, it's vital to understand the difference between content writing and copywriting
. The purpose of copywriting is to directly persuade readers to opt-in, purchase, or engage with your products. On the other hand, content writing aims to provide interesting, informative, and entertaining content in the form of articles, news stories, blog posts, and case studies so that you can attract visitors to your site and retain them. When done right, content writing will make your website the go-to authority for key information in your industry and boost your Google ranking massively at the same time.
It's not enough to create great content on your site and hope that people eventually find it — you must also be proactive. People spend a lot of time on social media
nowadays, making it a great place to fish for clicks to your website. You can grab the attention of potential customers through eye-catching posts on social media where they are more likely to see and engage with it, then redirect them to your website to get more context about the posts. Every image, video, status update, or comment you share on social media is an opportunity to get a reaction that could earn you a visit to your site. However, don't make it all about your business; share valuable news and insights so that your followers genuinely find you useful and are not constantly getting bombarded with external links to your site.
Building a great e-commerce website will not help your business if the only people who know about it are your friends, colleagues, and family. If you want to get more traffic flowing to your website and crush your competition, make sure that it stands out by creating unique and interesting content and getting it in front of as many eyes as possible.