LifeLearn and GeniusVets join forces to offer a full range of website, digital marketing, client education, and communication solutions for any veterinary budget, plus advanced strategic support, and event management for the animal health industry.
MURRIETA, Calif., Dec. 17, 2025 /PRNewswire-PRWeb/ -- ProSites Inc., the parent company of LifeLearn, Inc., announced today that it has acquired GeniusVets.
The business combination positions LifeLearn as the leading brand in veterinary marketing and expands its platform that serves practices of every size and budget.
Bringing together GeniusVets' digital marketing expertise and LifeLearn's robust capabilities expands AI-enabled digital marketing, client communication, trusted educational content, and veterinary events management. GeniusVets' proven performance methodology will power the future product suite and deliver stronger results for veterinary practices.
"With the acquisition of GeniusVets, LifeLearn now offers a comprehensive marketing and education suite built for every budget, from emerging practices to industry leaders and multi-location groups. Our focus is on measurable outcomes, clear value, and solutions that help animal health providers connect with the communities they serve. GeniusVets CEO Harley Orion will assume the role of Managing Director for Veterinary Practice Solutions, and Heather Fox will continue to lead Veterinary Industry Solutions," said Dave Rutan, CEO.
"GeniusVets has always been about helping veterinarians achieve outstanding growth and long-term success through effective digital marketing. Joining LifeLearn allows us to maintain the programs that have been driving exceptional results for our existing customers, while also providing them with new capabilities across marketing, communication, and education," said GeniusVets founder Harley Orion.
Together, LifeLearn and GeniusVets offer a structured portfolio across four core categories so practices can align solutions to their budget today and expand over time.
This transaction is supported by Rockbridge Growth Equity and NXT Capital, reflecting investor confidence in LifeLearn's long-term strategy to serve veterinary practices of every size.
Customers of LifeLearn and GeniusVets will experience continuity of service along with coordinated onboarding, unified reporting, and access to expanded resources and support through LifeLearn.
About LifeLearn, Inc.
LifeLearn provides digital marketing and client communication solutions for veterinary practices, including websites, search marketing, social media management, automated communications, educational content, and AI-powered chat. Learn more at http://www.lifelearn.com.
About GeniusVets
GeniusVets is a veterinary marketing and engagement company focused on improving pet health by connecting pet owners with trusted veterinarians and reliable, vet-authored information. GeniusVets equips independent practices with tools and content that strengthen client relationships and support sustainable growth. Learn more at http://www.geniusvets.com.
Media Contact
Kaitlyn Howarth, LifeLearn, Inc., 1-800-375-7994, marketing@lifelearn.com, www.lifelearn.com
View original content:https://www.prweb.com/releases/prosites-inc-acquires-geniusvets-positioning-lifelearn-inc-as-the-leader-in-veterinary-marketing-302644614.html
SOURCE LifeLearn, Inc.
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