Meet The Primrose Friends: The Leader in Early Education and Care® Is Coming to YouTube

New channel with acclaimed Moonbug Entertainment brings joyful learning, music and lessons in character and confidence to young learners and families.

ATLANTA, Oct. 1, 2025 /PRNewswire/ -- Primrose Schools^® is bringing a part of its Balanced Learning^® curriculum to families everywhere with the launch of The Primrose Friends YouTube channel.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/primrose_school/9320852-en-primrose-schools-moonbug-entertainment-primrose-friends-youtube-channel

Developed in partnership with global family entertainment leader Moonbug Entertainment, the channel marks the expansion of Primrose into family media — delivering its trusted approach to character-building and joyful learning into homes nationwide.

Where Classroom Magic Meets Family Moments

For over 30 years, Primrose Friends puppets have helped teachers engage students through interactive storytelling and role-play, reinforcing values like honesty, generosity, courage and compassion in developmentally appropriate ways.

Launching October 1, The Primrose Friends features original songs, classic children's tunes and educational videos set on a cheerful farm inspired by the very first Primrose school.

With nearly 60% of U.S. children watching YouTube — and the platform expected to surpass TV content consumption by 2026, according to Statista — The Primrose Friends channel offers playful adventures, music and stories designed for co-viewing and inspired by classroom experiences.

"In today's saturated digital landscape, we are offering a safe, research-informed way for families to experience screen time differently — where stories and songs help children grow in curiosity, creativity and compassion," said Dr. Amy Jackson, Chief Early Learning Strategy Officer at Primrose Schools. "In our classrooms, teachers use puppetry as a valuable teaching tool for purposeful storytelling — with this channel, we wanted to create a similar experience featuring real, tactile characters that foster emotional connection and imaginative play."

New content will be added regularly, guiding children ages 3 to 6 in three key learning areas:

• Active Minds – literacy, problem solving, math, science and creativity
• Healthy Bodies – movement, motor skills, healthy habits and outdoor exploration
• Happy Hearts – empathy, confidence, kindness, respect and self-regulation

From Benjamin^® the Bear's nature walks to Molly℠ the Cow's alphabet opera, each episode transforms screen time into opportunities for growth and connection — reminding families that learning can be as joyful as it is purposeful.

"Primrose Schools has been a leader in early education for decades. Together, we're bringing the Primrose Friends to life in a new YouTube series that offers a peek into the classroom," said Kirsten McAuliffe, Moonbug Entertainment's head of ad sales & brand partnerships, North America. "By pairing the trusted approach of Primrose with Moonbug's family storytelling and global reach, we're helping parents share lessons of kindness, courage and confidence through stories and songs children will love."

Families can subscribe to The Primrose Friends YouTube channel to follow along on early learning adventures and be on the lookout for parent-directed, at-home resources on The Primrose Friends website to extend the learning.

About Primrose Schools^®

Primrose Schools is the leader in providing premier early education and care to children and families in the United States. Founded in 1982, there are more than 500 Primrose schools in 35 states and Washington D.C. today. Each school is independently owned and operated by Franchise Owners who partner with parents to help children build the right foundation for future learning and life. Primrose believes who children become is as important as what they know. The exclusive Primrose Balanced Learning^® approach is created from the best early education wisdom and balances purposeful play with nurturing guidance from teachers to encourage curiosity, creativity, confidence and compassion. For more information, visit www.PrimroseSchools.com, connect with us on Facebook and X, explore our blog, sign up for our emails and find a Primrose school near you.

About Moonbug Entertainment

Moonbug is an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids' entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to entertaining and enriching content, making its shows available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. The company is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, consumer products and live events.

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone's flagship private equity business.

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SOURCE Primrose Schools