American Teachers Alliance Launches Fall Campaign as a Trusted Non-Union Option for Educators

National organization proves alternative to left-wing school unions, offering legal protections, professional resources, and community support for America's teachers and school staff

CARY, N.C., Oct. 2, 2025 /PRNewswire/ -- The American Teachers Alliance (ATA), the nation's leading non-union alternative to politicized teachers' unions, today announced the launch of its Fall 2025 Campaign, a nationwide initiative to empower and protect educators, strengthen parent partnerships, and restore excellence to America's classrooms. For more information, visit www.americanteachers.me.

As teacher frustration mounts over unions using membership dollars to underwrite extreme ideologies, ideological trainings, and divisive mandates, ATA provides a principled and affordable full-service home for professionals committed to unbiased, academically sound education grounded in traditional values—without political coercion. "We can help teachers who want to leave their unions take the steps necessary to do so. Since 2018, the U.S. Supreme Court Janus v. AFSCME decision made it possible for public-sector employees to opt out of their unions," said Marshall.

"Our nation's teachers should never be forced to choose between their careers and their values," said Amy Marshall, M.Ed., Executive Director and Founder of the American Teachers Alliance." Marshall founded ATA in 2021 after resigning her high school teaching position from North Carolina's largest school district over forced DEI training in which teachers were deliberately separated by race and instructed to complete "white privilege" assignments," said Marshall.

Protecting Teachers in a Politicized Climate

ATA plays a critical role in shielding educators from political witch hunts, cancel culture, and retaliation for standing up for their convictions. The organization provides professional educators liability coverage, legal protections, unique benefits, and advocacy, ensuring teachers and school staff are protected. ATA offers tiered membership plans for school staff and parents.

"After my resignation I wanted to create job protection and a safety net for teachers who did not agree with the extreme and divisive political teacher trainings that schools were requiring, and American Teachers Alliance was born. Over the past four years, we've had proof of concept, handling job-related legal claims of our members, which have resulted in attorney fee reimbursements to our members, credentialling restorations, and job reinstatements. ATA provides educators with protections, unique benefits, advocacy, and resources so they can thrive professionally without bankrolling political causes. Students deserve classrooms where academics—not politics—take center stage," said Marshall.

Campaign Vision & Pillars

The Fall Campaign expands ATA's national presence, membership, and donor support.

ATA's Vision: An unbiased and academically sound education for all children.

The campaign is anchored by ATA's four messaging pillars:

• Unbiased Education – Championing academics free from politics.
• Teacher Advocacy – Offering educators' liability protection and legal coverage.
• Parent Empowerment – Ensuring parents have access and a respected voice.
• National Reach – Representing the full spectrum of America's education workforce, including American DODEA school staff worldwide, from teachers to aides, student teachers, office staff, higher education professionals, retired teachers, cafeteria staff, and bus drivers.

By Joining ATA, Members Receive:

• School staff receive professional educators liability protection and legal coverage.
• Free tri-annual magazine, American Teacher Magazine (electronic publication).
• The Timeless Tales Book Club promoting classic literature
• A home buying and selling incentive plan with a $1,000 Visa card for using ATA's referred Realtors nationwide.
• Teacher grants and national awards to recognize excellence.
• Curated classroom resources.
• Online courses through ATA's own learning management system.
• Professional development resources, opportunities, and events.
• Exclusive consumer discounts for members and their families.
• A strong supportive national community united around shared traditional values.

A National Movement

Since 2021, ATA has built a nationwide network of educators and parents committed to restoring balance in education. "This is more than a campaign—it's a movement," added Marshall. "By joining ATA or making a contribution, members are helping reclaim America's classrooms for the next generation." For more information, to join ATA, or to donate, visit www.americanteachers.me.

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SOURCE American Teachers Alliance Inc.