MBA in Marketing
Program Overview
The MBA in Marketing at Sharda University is a comprehensive two-year, four-semester postgraduate management program designed to develop future-ready marketing professionals, brand strategists, and business leaders. The program combines fundamental management principles with contemporary marketing practices, consumer insights, digital technologies, analytics, and strategic decision-making.
With an industry-focused curriculum, the program enables students to understand how brands are created, positioned, promoted, and managed in competitive markets. Students develop expertise in areas such as Marketing Management, Consumer Behaviour, Digital Marketing, Brand Management, Sales, Market Research, Business Analytics, Artificial Intelligence, and Strategic Marketing.
Eligibility Criteria
ย Graduation from a recognized university or institution.
Approval Details
- MHRD, Government of India and UGC
Curriculum
โข Management Processes & Organizational Behaviour
โข Financial Accounting, Reporting and Analysis
โข Economic Analysis for Business Decision
โข Quantitative Techniques for Business Decision
โข Managerial Communication
โข Governance, Ethics & Sustainability
โข Marketing Management
โข Human Resource Management
โข Business Research Methods
โข Corporate Finance & Financial Markets
โข Technology and Analytics for Business
โข Legal Aspects in Business
โข Entrepreneurship and Startup ideation
โข Production and Operations Management
โข Consumer Behavior
โข Sales and Distribution Management
โข Intenational Marketing
โข Cross Functional Elective
โข Strategic Management
โข Service Maketing and CRM
โข Digital Marketing and Marketing Analytics
โข Advertising and Brand Management
โข Research Project
Fee Structure
Admission Process
Students can apply for the MBA in Marketing programme at Sharda University through EasyShiksha. The complete application process is designed to make admission simple, convenient and accessible for eligible students.
Step 1: Click on Apply Now
Click the Apply Now button on the MBA in Marketing programme page and begin your application through EasyShiksha.
Step 2: Complete Personal Information
Fill in the required personal, contact and academic details accurately in the application form.
Step 3: Upload Required Documents
Upload the required documents for eligibility and admission verification as specified during the application process. These may include educational qualification documents, identity proof, photograph and other applicable certificates.
Step 4: Pay Application Fee
Pay the applicable application fee through the available online payment options to submit your application and initiate the admission process.
Step 5: Application Review
The EasyShiksha team reviews your application and submitted documents to verify your eligibility and ensure that all required information and documents have been provided.
Step 6: University Enrollment
Once the application is successfully reviewed and the student is found eligible, EasyShiksha facilitates the enrollment process with Sharda University.
Step 7: University & Academic Access
After successful enrollment, students receive the necessary admission confirmation and academic details to begin their MBA in Marketing programme at Sharda University.
Start Your Application
Ready to build your career in Marketing Management, Brand Management, Digital Marketing, Consumer Behaviour, Sales Management, Market Research and Business Strategy? Click Apply Now to submit your application through EasyShiksha and begin your academic journey with Sharda University.
Career & Placements
- Marketing Manager
- Brand Manager
- Digital Marketing Manager
- Sales Manager
- Business Development Manager
- Product Marketing Manager
- Marketing Analyst
- Market Research Analyst
- Social Media Marketing Professional
- Customer Relationship Manager
- E-commerce Marketing Professional
- Advertising & Communications Professional
Sharda University, Noida
Sharda University is a UGC-recognized private university located in Noida, Uttar Pradesh, India. Known for its strong industry connections, cutting-edge curriculum, and commitment to technology-driven education, Sharda University has established itself as one of central India's premier higher education institutions.
The university's vision is to foster academic excellence, industry readiness, and global competitiveness among its graduates โ making it an ideal partner for EasyShiksha's mission of accessible, quality online education.
EasyShiksha has signed an MoU with Sharda University to facilitate applications for various university programs and jointly offer B.Voc programs. All degrees and certifications under these programs will be awarded by Sharda University. The EasyShiksha team will provide complete assistance and support throughout the admission and program process.
Sharda University, Uttar Pradesh
Sample Degree
Documents
Media Gallery
Frequently Asked Questions
Yes. Sharda University offers undergraduate and postgraduate programs through its Centre for Distance & Online Education (CDOE).
Yes. Sharda University is a UGC-recognized university, and its CDOE offers UGC-entitled online degree programs.
The CDOE admission notice lists MBA, MCA, M.Com, BA (Political Science), BBA, BCA and PGD.
Sharda University states that it has been offering UGC-entitled online degree programs since the 2023โ24 academic year.
Yes. Eligible degrees offered under the university's UGC-entitled online programs are valid subject to applicable UGC regulations and the requirements of the organization or institution where the qualification is used.
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Sharda University offers undergraduate programmes across engineering, management, computer applications, commerce, law, sciences, design, and healthcare.
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Sharda University offers postgraduate programmes in management, engineering, computer applications, commerce, sciences, law, healthcare, and other disciplines.
Yes. Sharda University offers MBA programmes with different management specialisations and academic options.
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Yes. Sharda University offers BCA programmes covering computer applications, programming, software, databases, and information technology.
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Yes. Sharda University offers engineering programmes across several technical and engineering disciplines.
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Sharda University offers programmes across different academic levels, including undergraduate, postgraduate, diploma, and other programmes.
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Major domains include engineering, management, computer applications, commerce, law, sciences, design, and healthcare.
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Students can explore specialisations across management, engineering, computer applications, commerce, sciences, law, healthcare, and other disciplines.
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Eligibility varies by programme and depends on the required qualification, subjects, academic level, and programme-specific conditions.
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Students can apply by selecting a programme, completing the application, submitting required documents, and following admission requirements.
Students may need academic records, identification details, photographs, and other programme-specific documents during the application process.
An MBA in Marketing is a postgraduate management program focused on developing expertise in marketing strategy, consumer behaviour, brand management, sales, digital marketing, market research, and business development. It also provides exposure to AI, analytics, and emerging marketing technologies.
The MBA in Marketing is aย 2-year program divided into 4 semesters. The program combines core management subjects with specialized marketing education, practical projects, industry exposure, and research-based learning.
Students develop knowledge ofย Marketing Management, Consumer Behaviour, Brand Management, Digital Marketing, Sales & Distribution, Market Research, Customer Relationship Management, Marketing Analytics, Business Strategy, and technology-driven marketing. The curriculum also introduces AI and data analytics for business decision-making.
Graduates can pursue careers in marketing, advertising, sales, retail, FMCG, e-commerce, technology, consulting, and business development. Potential roles includeย Marketing Manager, Brand Manager, Digital Marketing Manager, Sales Manager, Business Development Manager, Marketing Analyst, Product Marketing Professional, and Market Research Analyst.
An MBA in Marketing is suitable for graduates who are interested inย marketing, branding, advertising, sales, consumer behaviour, digital media, and business strategy. It is especially suited to students who enjoy communication, creativity, problem-solving, customer insights, and developing strategies for business growth.
