MBA in Marketing
Program Overview
The Online MBA in Marketing from Amrita Online is designed to develop strategic marketing leaders who can respond to the changing needs of today’s business environment. The program combines essential business fundamentals such as management behaviour, finance, and operations with specialized marketing learning, helping learners build a comprehensive understanding of business and marketing.
The program enables learners to develop marketing expertise that can be applied to modern business challenges. Through hands-on projects, industry mentorship, and guidance from experienced faculty, students can strengthen their ability to design impactful marketing campaigns, understand customer needs, use analytics for informed decisions, and connect with wider business networks.
Designed for working professionals, the program offers a flexible learning experience through live weekend sessions and recorded content, allowing learners to continue their professional commitments while pursuing higher education. The program is described as UGC-entitled and AICTE-approved, with Amrita's NAAC A++ accreditation and recognition in India and abroad, supporting learners in developing relevant skills for a dynamic marketing career.
Eligibility Criteria
Candidates must have passed 10 + 2. Candidate must have completed an undergraduate degree(minimum 3 years). Students in their final year can apply with the last completed semester results.
Approval Details
MHRD, Government of India and UGC
Curriculum
- Fundamentals of Management & Organizational Behaviour
- Human Resources and Organizational Development
- Marketing and Consumer Behaviour
- Elective 1: Marketing Communications
- Soft Skills and Employability Skills
- Business Finance
- Operations and Supply Chain Management
- Data-Driven Decision Making
- Business Ethics and Strategic Management
- Elective 2: Sales and Distribution Management
- International Business
- Business Analytics and Business Modelling
- Elective 3: Digital Marketing
- Elective 4: Retail Marketing
- Education for Life
- Environment Sustainability and Governance
- Project
- Elective 5: Data Driven Marketing
- Elective 6: Marketing Research
- Elective 7: Customer Relationship Management
Fee Structure
Admission Process
Step 1: Click on Apply Now
Click the Apply Now button on the Online MBA In Marketing programme page and begin your application through EasyShiksha.
Step 2: Complete Personal Information
Fill in the required personal, contact, and academic details accurately in the application form.
Step 3: Upload Required Documents
Upload the necessary documents required for eligibility and admission verification as specified during the application process.
Step 4: Pay Registration Fee
Pay the applicable INR 700 registration fee through the available online payment options to complete the registration process.
Step 5: Application Review
The EasyShiksha team reviews your application and submitted documents to verify the provided information and ensure that all required details and documents have been submitted correctly.
Step 6: University Enrollment
Once the application is successfully reviewed and the student is found eligible, EasyShiksha facilitates the enrollment process with Amrita Online.
Step 7: Admission Confirmation
After successful enrollment and verification, the university confirms the student's admission, allowing them to begin their academic journey through the programme.
Start Your Application
Ready to begin your journey in Online MBA In Marketing? Click Apply Now to submit your application through EasyShiksha and take the next step towards your academic goals.
Amrita Vishwa Vidyapeetham, Coimbatore
Amrita Vishwa Vidyapeetham is a UGC-recognized private university located in Coimbatore, Tamil Nadu, India. Known for its strong industry connections, cutting-edge curriculum, and commitment to technology-driven education, Amrita Vishwa Vidyapeetham has established itself as one of central India's premier higher education institutions.
The university's vision is to foster academic excellence, industry readiness, and global competitiveness among its graduates — making it an ideal partner for EasyShiksha's mission of accessible, quality online education.
EasyShiksha has signed an MoU with Amrita Vishwa Vidyapeetham to facilitate applications for various university programs and jointly offer B.Voc programs. All degrees and certifications under these programs will be awarded by Amrita Vishwa Vidyapeetham. The EasyShiksha team will provide complete assistance and support throughout the admission and program process.
Amrita Vishwa Vidyapeetham, Tamil Nadu
Sample Degree
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Frequently Asked Questions
Yes. Amrita Vishwa Vidyapeetham offers undergraduate and postgraduate degree programs through Amrita Online.
Yes. Amrita Vishwa Vidyapeetham is a UGC-recognized Deemed-to-be University.
Yes. Degrees offered through recognized online programs are awarded by Amrita Vishwa Vidyapeetham, subject to applicable UGC regulations and program-specific recognition.
Amrita Online offers programs in areas such as Business Administration, Computer Applications, Commerce, Artificial Intelligence, Data Science, Finance, Marketing, Human Resources, Cybersecurity and Business Analytics.
Amrita Vishwa Vidyapeetham is located in Coimbatore, Tamil Nadu. The university has a campus of more than 1,200 acres in Coimbatore that supports its on-ground academic programmes.
Yes. Amrita Vishwa Vidyapeetham is a private university established in 2003. It is based in Coimbatore, Tamil Nadu.
Yes. Amrita Online offers both undergraduate and postgraduate degree programmes. The available options span areas such as business, commerce, and computer applications.
Yes. Computer Applications is among the academic areas covered by Amrita Online. The programme portfolio includes BCA and MCA.
Yes. Commerce is one of the areas available through Amrita Online. The listed programme categories include B.Com and M.Com.
Yes. Business Administration is included among the academic areas offered through Amrita Online. Students can explore the available Business Administration programmes according to their educational goals.
Yes. Finance and Marketing are among the subject areas covered by Amrita Online programmes. The specific focus depends on the individual programme selected.
Yes. Cybersecurity and Business Analytics are included among the areas covered by Amrita Online. These options form part of the university’s broader online academic portfolio.
The programmes described are delivered under the UGC-DEB approved Online mode. This allows learners to pursue their studies online rather than following a regular on-campus programme format.
Yes. Optional campus immersion sessions are offered as part of select Executive and Hybrid-mode programmes. These sessions provide online learners with an occasional opportunity for an in-person academic experience.
No. The campus immersion sessions are described as optional and are intended to provide an occasional in-person touchpoint without requiring full-time relocation. Their availability applies to select Executive and Hybrid-mode programmes.
An Online MBA in Marketing is a postgraduate management program that combines core business fundamentals with specialized marketing education to develop strategic marketing and management skills.
The program covers business fundamentals such as management behaviour, finance, and operations while providing specialized learning in marketing and related areas.
Yes. The program is designed for working professionals and combines live weekend sessions with recorded content to provide greater learning flexibility.
Yes. The program includes hands-on projects and industry mentorship, enabling learners to apply marketing concepts to practical business situations.
Students can develop skills in strategic marketing, campaign planning, marketing analytics, customer engagement, business decision-making, and marketing strategy.
