Certification in Digital Marketing
Program Overview
Digital Marketing is the component of marketing that utilizes the internet, digital gadgets, digital media and platforms to promote products and services. The Digital Marketing programme has been designed with the objective to familiarize students with key aspects of digital marketing.
DPUCOL learners will gain a working knowledge of the domain and understand the framework of online marketing businesses and their operations effectively. They will learn how to use social media tools for branding and sales along with grasping technical skills. Further, students will familiarize themselves with the best practices, tools and technologies,understand the future of digital marketing, and prepare themselves for it.
After the completion of the programme, students will be exposed to digital marketingactivities and will be able to start a website or an app/video channel on their own. They can also start their own digital marketing agency.
Programme Objectives:
- To get a strategic understanding of Digital Marketing
- To understand its advantages and limitations
- To become familiar with best practices, tools & technologies
- To understand how to use social media tools for branding and sales
- To blend digital with offline marketing
- To plan and manage a digital marketing budget
- To manage reporting & tracking metrics
- To understand the future of Digital Marketing and prepare for it
Eligibility Criteria
Admission to the digital marketing course online does not require an entrance examination. Candidates with a bachelor's degree in any discipline or a diploma from a recognised university or approved board are eligible to apply. No prior work experience is required. The Programme offers an accessible pathway for individuals seeking a professional certification before pursuing a digital marketing degree or other advanced qualifications.
| Criterion | Requirement |
|---|---|
| Qualifying degree | Bachelor's degree or graduation in any discipline |
| Alternative route | Diploma from an approved board or recognised university |
| Minimum marks | Pass in the qualifying examination |
| Reserved category | No separate cut-off applied |
| Admission test | Not applicable |
Approval Details
MHRD, Government of India and UGC
Curriculum
- Introduction to Digital Marketing
- Search Engine Optimization
- Integrated Marketing Communication
- Social Media Marketing
- Emerging Trends in Information Technology
Fee Structure
Admission Process
Students can apply for the Digital Marketingย programme through EasyShiksha. The complete application process is designed to make admission simple and convenient for eligible students.
Step 1: Click on Apply Now
Click theย Apply Nowย button on the Digital Marketingย programme page and begin your application through EasyShiksha.
Step 2: Complete Personal Information
Fill in the required personal, contact and academic details accurately in the application form.
Step 3: Upload Required Documents
Upload the required documents for eligibility and admission verification as specified during the application process.
Step 4: Pay Application Fee
Pay the applicableย application feeย through the available online payment options to submit your application and initiate the admission process.
Step 5: Application Review
Theย EasyShiksha team reviews your application and submitted documentsย to verify your eligibility and ensure that the required information and documents have been provided.
Step 6: University Enrollment
Once the application is successfully reviewed and the student is found eligible, EasyShiksha facilitates theย enrollment process with Dr. D.Y. Patil Vidyapeeth University, Pune.
Step 7: LMS Access
After successful enrollment, the student is provided access to theย Learning Management System (LMS)ย to begin their academic journey and access the available learning resources.
Start Your Application
Ready to begin your journey in Digital Marketingย ?ย Clickย Apply Nowย to submit your application through EasyShiksha.
Dr. D. Y. Patil Vidyapeeth Pune, Pune
Dr. D. Y. Patil Vidyapeeth Pune is a UGC-recognized private university located in Pune, Maharashtra, India. Known for its strong industry connections, cutting-edge curriculum, and commitment to technology-driven education, Dr. D. Y. Patil Vidyapeeth Pune has established itself as one of central India's premier higher education institutions.
The university's vision is to foster academic excellence, industry readiness, and global competitiveness among its graduates โ making it an ideal partner for EasyShiksha's mission of accessible, quality online education.
EasyShiksha has signed an MoU with Dr. D. Y. Patil Vidyapeeth Pune to facilitate applications for various university programs and jointly offer B.Voc programs. All degrees and certifications under these programs will be awarded by Dr. D. Y. Patil Vidyapeeth Pune. The EasyShiksha team will provide complete assistance and support throughout the admission and program process.
Dr. D. Y. Patil Vidyapeeth Pune, Maharashtra
Sample Certificate
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Frequently Asked Questions
Yes. Dr. D. Y. Patil Vidyapeeth, Pune offers degree programs through its Centre for Online Learning.
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Yes. DPU's eligible online programs are offered under the applicable UGC-DEB online education framework.
Yes. Eligible online degrees awarded under the applicable UGC regulations are recognized for employment and higher education, subject to the requirements of the employer or institution.
DPU Online offers programs in areas including Management, Computer Applications, Commerce, and other professional disciplines, depending on the current admission cycle.
Dr. D. Y. Patil Vidyapeeth Pune is located in Pune, Maharashtra, and was established in 2003.
Dr. D. Y. Patil Vidyapeeth Pune is recognised under Section 12B of the UGC Act and holds a NAAC A++ accreditation grade.
The university's catalogue includes Degree, Certification, MBA, BBA, B.Com, BCA, MCA and Executive programmes, depending on the current programme offerings.
The MBA category includes programmes covering different business and management areas. Available specialisations and curriculum options depend on the specific programme offered by the university.
Yes. Its programme offerings include undergraduate options such as BBA, B.Com and BCA, subject to the programmes available during the relevant admission cycle.
Yes. Students can find postgraduate programmes such as MBA and MCA among the university's programme offerings.
A degree provides a broader academic qualification at an undergraduate or postgraduate level, while a certification generally focuses on specific knowledge or practical skills in a narrower subject area. The duration, eligibility and recognition of certifications can vary by programme.
Yes. The degree certificate is issued directly by Dr. D. Y. Patil Vidyapeeth Pune rather than by a third-party course platform. It carries the university's official signature and seal.
Yes. The online delivery model allows students to study from their location without requiring full-time relocation to the university's Pune campus.
Yes. The university has a campus in Pune spanning more than 72 acres. Select Executive and Hybrid-mode programmes may also provide optional campus immersion opportunities.
Students can select a programme, submit their personal information and required documents, complete the applicable fee payment, and track their application status through the EasyShiksha dashboard.
CPDM is a six-month, 20-credit online programme comprising five industry-focused courses. It covers digital marketing fundamentals, SEO, social media, integrated marketing communication, and emerging technologies. The programme is delivered entirely through the DPU-COL Learning Management System (LMS), allowing participants to study online without visiting the campus.
Candidates with a bachelor's degree in any discipline or a diploma from a recognised university or approved board are eligible to apply. No entrance examination or prior work experience is required.
The Online Digital Marketing Certificate Programme at Dr D.Y. Patil Vidyapeeth's Centre for Online Learning (DPU-COL) is a six-month programme.
The programme fee for the Digital Marketing Certificate Course at Dr D.Y. Patil Vidyapeeth's Centre for Online Learning (DPU-COL) is INR 28,000 for Indian participants and US$ 625 for international participants. No Cost EMI options are also available.
The Digital Marketing Certificate from DPU-COL is backed by Dr D.Y. Patil Vidyapeeth's NAAC A++ accreditation (3.64 CGPA), AICTE approval, and WES recognition. With over 500 recruiters associated with the university, the certificate carries strong institutional credibility among employers in India.
