B.Voc (Degree) in AI Digital Marketing and E-Commerce
Program Overview
The B.Voc AI Digital Marketing and E-Commerce program at Mangalayatan University is a three-year vocational degree designed around digital marketing, artificial intelligence, web technologies and e-commerce. The curriculum begins with foundational areas such as Introduction to AI Digital Marketing, communication skills, AI Graphics Designing and Video Editing, Website Design and Development, and Social Media Marketing using AI.
As students progress, the program covers specialized digital marketing areas including Content Marketing using AI and Copywriting, Affiliate Marketing & Email Marketing, Google Ads, Search Engine Optimization AI, Google Analytics & Tag Manager, Automation, WhatsApp Marketing / Mobile Marketing and Integrated Marketing (AI Funnel Marketing). These subjects introduce students to content creation, paid advertising, SEO, analytics, automation and customer journey-based marketing.
The curriculum also develops supporting technical and business knowledge through Web Designing using HTML, CSS, and JavaScript, PHP Programming and MySQL, Fundamentals of Management, International Business, Fundamentals of Finance & Accountancy, Entrepreneurship Development, Cyber Laws and Security, and Internet Applications. This combination connects digital marketing with website development, business operations, finance, cybersecurity and entrepreneurship.
Eligibility Criteria
The minimum eligibility for admission in B.Voc is 10+2 (in any stream) or equivalent or a two-year ITI Diploma after Class 10th or a three-year Polytechnic Diploma after Class 10th.
Approval Details
MHRD, Government of India and UGC
Curriculum
Semester I โ Foundations of AI Digital Marketing and Web Technologies
The first semester introduces students to digital marketing, artificial intelligence in marketing, communication, creative design, website development and social media marketing. It also includes practical industrial/internship project work. The semester carries 22 credits.
1. Introduction to AI Digital Marketing
This subject introduces digital marketing fundamentals and explains how artificial intelligence is applied to marketing activities, analytics, personalization and automation.
Key Topics:
- Traditional Marketing and Digital Marketing
- SEO, SEM, SMM, Content, Email and Affiliate Marketing
- Artificial Intelligence and Machine Learning in Marketing
- Predictive Analytics and Customer Insights
- AI Applications in SEO, Content and Advertising
- Marketing Metrics such as CTR, CPC, CPA, ROI and Conversion Rate
- Data Privacy, AI Ethics and Consumer Data Protection
2. English For Communication - I
This subject develops fundamental communication, grammar, reading, writing, listening and speaking abilities required for professional environments.
Key Topics:
- Verbal and Non-Verbal Communication
- Communication Barriers
- Grammar and Sentence Structure
- Tenses, Modals and Voice
- Reading Comprehension
- Paragraph, Essay, Email and Letter Writing
- Public Speaking, Group Discussions and Interview Skills
- Workplace Communication and Soft Skills
3. AI Graphics Designing and Video Editing
Students learn graphic design fundamentals, AI-assisted visual creation and video production techniques for marketing and branding.
Key Topics:
- Elements and Principles of Graphic Design
- Color Theory, Typography and Layout
- Canva AI, Adobe Firefly, Leonardo AI and DALLยทE
- AI-based Image Editing and Enhancement
- Logo, Banner and Poster Designing
- Storyboarding and Scriptwriting
- Video Editing and Post-Production
- AI Tools for Video Editing
- Reels, Advertisements and Explainer Videos
4. Website Design and Development
This subject introduces web design, HTML, CSS, JavaScript, responsive design, AI website builders, hosting and website maintenance.
Key Topics:
- Web Design and Development
- Client-Server Model
- HTML and CSS Fundamentals
- JavaScript and DOM Manipulation
- Form Validation
- AI Website Builders
- Responsive Web Design
- Website Performance and SEO
- Hosting, Testing and Debugging
- Website Security and Maintenance
5. Social Media Marketing using AI
This subject focuses on social media strategy, AI-supported content creation, platform-specific marketing and campaign analytics.
Key Topics:
- Social Media Marketing Fundamentals
- Facebook, Instagram, X, LinkedIn and YouTube
- Marketing Goals and KPIs
- AI Content Generation
- AI Graphics and Video Tools
- Social Media Scheduling and Automation
- Platform-Specific Strategies
- Influencer Marketing
- Social Media Analytics and A/B Testing
- AI-Based Campaign Optimization
6. Live Project Website (Industrial / Internship)
Practical
This practical component provides live website project experience within the industrial/internship framework specified in the curriculum.
Download Syllabus
The second semester develops specialized digital marketing capabilities through AI-powered content creation, copywriting, affiliate marketing, email marketing, Google Ads, SEO and an e-commerce live project. It carries 22 credits.
1. Content Marketing using AI and Copywriting
Students learn content strategy, persuasive copywriting and the use of AI tools for creating and optimizing digital content.
Key Topics:
- Content Marketing and Content Strategy
- Blogs, Videos, Infographics, Podcasts and Social Content
- Buyerโs Journey and Content Funnel
- Storytelling in Marketing
- AIDA Copywriting Model
- Headlines, Taglines and Calls-to-Action
- AI-Based Content Creation
- SEO and Content Optimization
- AI-Assisted Proofreading
- Content Ethics and Originality
2. English For Communication - Ii
This subject advances professional communication, business writing, presentation, interview and workplace communication skills.
Key Topics:
- Professional Verbal and Non-Verbal Communication
- Business Communication
- Functional Grammar
- Business Vocabulary
- Email, Letter, Memo and Notice Writing
- Report and Proposal Writing
- Rรฉsumรฉ and Cover Letter Preparation
- Public Speaking and Presentations
- Group Discussions and Mock Interviews
- Workplace Etiquette and Professional Ethics
3. Affiliate Marketing & Email Marketing
This subject introduces affiliate marketing models and email campaigns, including AI-driven personalization, automation and performance measurement.
Key Topics:
- Affiliate Marketing Concepts and Networks
- Advertiser, Publisher and Consumer
- CPC, CPA, CPL and CPM Models
- Affiliate Tracking and Analytics
- Email Campaign Types
- Mailing List Building and Segmentation
- Email KPIs
- AI-Driven Personalization and Automation
- A/B Testing
- CAN-SPAM Act and GDPR Basics
4. Google Ads
Students learn how to plan, create, manage and analyze Google Ads campaigns using keyword research, bidding and AI-supported optimization.
Key Topics:
- Google Ads Platform
- PPC and CPM Models
- Campaigns, Ad Groups, Ads and Keywords
- Search, Display, Video, Shopping and App Ads
- Keyword Research
- Match Types and Negative Keywords
- Ad Copy and Ad Extensions
- Landing Page Optimization
- Smart Campaigns and Automated Bidding
- CTR, CPC, CPA and ROAS
- Campaign Reporting and Analysis
5. Search Engine Optimization AI
This subject develops knowledge of on-page, technical and off-page SEO along with AI-assisted keyword research, content optimization and SEO analytics.
Key Topics:
- On-Page, Off-Page and Technical SEO
- Search Engine Crawling, Indexing and Ranking
- Keyword Research and Search Intent
- Competitor Analysis
- AI-Based SEO Tools
- Meta Tags, Headers and URLs
- Internal Linking and Sitemaps
- Mobile SEO and Core Web Vitals
- Backlinks and Link Building
- Local SEO
- SEO Reporting and AI Insights
6. E Commerce Live Project Website (Industrial / Internship)
Practical
This practical component focuses on an e-commerce live project website within the industrial/internship component specified in the curriculum.
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The third semester combines management and international business knowledge with web development, PHP/MySQL and digital analytics. It carries 24 credits.
1. Fundamentals of Management
This subject introduces management principles, planning, organizing, staffing, leadership, communication and organizational control.
Key Topics:
- Nature and Scope of Management
- Classical, Behavioral and Modern Theories
- Planning and Decision-Making
- SWOT and PESTLE Analysis
- Organizational Structure
- Recruitment and Training
- Motivation Theories
- Leadership Styles
- Managerial Communication
- Control Techniques and Emerging Management Trends
2. Web Designing using HTML, CSS, and Javascript
Students develop practical web design skills using HTML, CSS and JavaScript, with emphasis on responsive and accessible websites.
Key Topics:
- Internet and Web Architecture
- HTML Elements, Forms and Semantic HTML
- CSS Selectors and Box Model
- Flexbox and Grid
- Responsive Design
- JavaScript Variables, Functions and Conditions
- DOM Manipulation
- Events and Form Validation
- AI Tools for Code Generation and Debugging
- Website Performance, SEO and Accessibility
3. PHP Programing and MySQL
This subject introduces server-side web development with PHP and database management using MySQL.
Key Topics:
- PHP Syntax and Data Types
- Control Structures and Functions
- Arrays and Form Handling
- Sessions and Cookies
- MySQL Databases and SQL
- CRUD Operations
- PHP and MySQL Integration
- Object-Oriented PHP
- JSON and File Handling
- Security and SQL Injection Prevention
- PHP Application Deployment
4. International Business
Students study international trade, global business environments, international finance, marketing and digital transformation.
Key Topics:
- International Business Concepts
- Globalization
- International Trade Theories
- Political, Economic, Social and Cultural Environment
- WTO, IMF, World Bank and UNCTAD
- International Trade Barriers
- FDI and FPI
- International Marketing Strategies
- E-Commerce and Digital Transformation
- International Logistics and Business Ethics
5. Google Analytics & Tag Manager
This subject develops skills in digital analytics, GA4, Google Tag Manager, tracking, reporting and AI-supported performance analysis.
Key Topics:
- Digital Analytics Fundamentals
- Google Analytics 4
- Users, Sessions and Engagement Metrics
- Traffic Acquisition
- Conversion Tracking
- Google Tag Manager
- Tags, Triggers and Variables
- Google Ads and Remarketing Tracking
- AI-Based Analytics and Dashboards
- A/B Testing
- Data Privacy and Consent
- Analytics Reporting
6. Live Project Website (Industrial / Internship)
Practical
This is a practical live website project conducted within the industrial/internship component specified by the curriculum.
The fourth semester expands the curriculum into automation, finance and accountancy, dropshipping, mobile marketing and AI-driven integrated marketing. It carries 24 credits.
1. Automation
Students learn business and marketing automation, workflow automation and AI-powered systems for repetitive tasks, customer service and analytics.
Key Topics:
- Business, Marketing and Workflow Automation
- AI-Based Automation
- Robotic Process Automation
- Marketing Automation
- Email and Lead Nurturing Automation
- Social Media Automation
- Chatbots and CRM Integration
- Zapier, Make and Power Automate
- Predictive Automation
- AI Chatbots and Voice Assistants
- Automation Workflow Projects
2. Fundamentals of Finance & Accountancy
This subject provides foundational knowledge of accounting, financial statements, financial management and digital accounting systems.
Key Topics:
- Finance and Accounting Fundamentals
- Financial, Management and Cost Accounting
- Trading and Profit & Loss Account
- Balance Sheet
- Assets, Liabilities, Capital and Income
- Journal and Ledger
- Trial Balance
- Depreciation
- Bank Reconciliation
- Financial Management and Budgeting
- Tally, QuickBooks and Zoho Books
- AI and Automation in Accounting
3. Dropshipping Business
Students explore the dropshipping business model, store creation, supplier management, AI-powered marketing and e-commerce operations.
Key Topics:
- Dropshipping Concepts and Business Models
- Niche and Product Selection
- Supplier and Vendor Management
- Pricing and Profit Margins
- Business Planning
- E-Commerce Store Development
- Shopify, WooCommerce, Wix and BigCommerce
- Product Listing Optimization
- AI-Powered Marketing
- Order Fulfillment and Logistics
- Customer Service and Analytics
4. WhatsApp Marketing / Mobile Marketing
This subject covers mobile-first marketing strategies and WhatsApp Business-based customer communication, automation and campaign analytics.
Key Topics:
- Mobile Marketing Fundamentals
- SMS, App-Based and Push Marketing
- WhatsApp Business and WhatsApp Business API
- Broadcast Lists and Business Catalogs
- Message Templates
- AI Chatbots and Customer Support
- Marketing Automation
- CRM and E-Commerce Integration
- Mobile Advertising and App Marketing
- App Store Optimization
- Campaign Analytics and A/B Testing
- Data Privacy and Compliance
5. Integrated Marketing (AI Funnel Marketing)
Students learn to integrate multiple digital marketing channels into AI-driven customer funnels and optimize conversions through analytics and automation.
Key Topics:
- Integrated Marketing Communication
- Customer Journey and Marketing Funnels
- AIDA Model
- AI-Driven Sales Funnels
- Customer Touchpoint Mapping
- Social Media, Email, SEO, Paid Ads and Website Integration
- CRM Integration
- AI Funnel Automation
- Lead Magnets and Landing Pages
- Retargeting
- Funnel Analytics, ROI and CLV
- Conversion Optimization
6. Dropshipping Real Project Website (Industrial / Internship)
Practical
This practical project focuses on developing a dropshipping real project website within the industrial/internship component of the curriculum.
The fifth semester combines entrepreneurship and cybersecurity with internet applications, advanced SEO tools and AI-supported YouTube marketing. It carries 24 credits.
1. Entrepreneurship Development
This subject develops an understanding of entrepreneurship, opportunity identification, business planning, financing, innovation and entrepreneurial growth.
Key Topics:
- Entrepreneurship Concepts and Types
- Entrepreneurial Ecosystem
- Opportunity Identification
- Market Analysis
- Business Model Development
- Feasibility Studies
- Business Plan Preparation
- Sources of Business Finance
- Startup India, MSME and SIDBI
- AI in Business and Financial Management
- Innovation and Design Thinking
- Business Ethics and Sustainability
2. Cyber Laws and Security
Students learn about cyber laws, cybercrimes, cybersecurity fundamentals, e-commerce regulations, data protection and emerging AI-related security challenges.
Key Topics:
- Cyber Laws in India and Globally
- Information Technology Act, 2000
- Electronic Records and Digital Signatures
- Cyber Ethics and Privacy
- Cybercrimes and Legal Provisions
- Digital Evidence and Cyber Forensics
- Malware, Ransomware and DDoS
- Authentication, Encryption and Firewalls
- E-Commerce and Data Protection Laws
- GDPR and Digital Personal Data Protection Act 2023
- AI in Cyber Defense
- Emerging Cybersecurity Challenges
3. Internet Applications
This subject provides knowledge of internet technologies, online applications, web development, AI-driven internet services and internet security.
Key Topics:
- Internet and World Wide Web
- HTTP, HTTPS, FTP, SMTP and DNS
- IP Addresses and Domain Names
- Email and Search Engines
- Cloud-Based Tools
- E-Commerce and Payment Gateways
- HTML, CSS and JavaScript
- WordPress and Wix
- Responsive Web Design
- AI-Based Chatbots and Personalization
- AI APIs and Web Platforms
- Internet Security and Privacy
4. Search Engine Optimization Tools AI
Students develop practical knowledge of SEO tools and AI-assisted keyword research, optimization, link building, analytics and reporting.
Key Topics:
- Search Engine Working and Ranking Factors
- On-Page, Off-Page and Technical SEO
- AI-Based Keyword Research
- SEMrush, Ahrefs and Ubersuggest
- Competitor and Backlink Analysis
- Keyword Mapping and Content Clusters
- Meta Titles and Descriptions
- Internal Linking
- Mobile SEO and Core Web Vitals
- AI-Based Link Building
- Google Search Console and Google Analytics
- AI SEO Reporting and Dashboards
5. YouTube Marketing with AI
This subject covers YouTube channel development, AI-assisted content creation, video optimization, advertising, analytics and channel growth.
Key Topics:
- YouTube Marketing Fundamentals
- YouTube Algorithms and Ranking Factors
- Channel Setup and Branding
- AI Keyword and Tag Generation
- AI Scriptwriting and Content Planning
- AI Video Creation and Editing
- Thumbnail Design
- Video SEO
- YouTube Advertising
- Audience Targeting and Retargeting
- YouTube Analytics
- Monetization and Channel Growth
6. YouTube Real Project (Industrial / Internship)
Practical
This practical component provides experience through a YouTube real project within the industrial/internship framework specified in the curriculum.
The final semester consists of a Major Live Project (Full Funnel) carrying 24 credits. It provides a practical culmination of the program's digital marketing, AI, e-commerce, analytics, automation and funnel-related learning.
1. Major Live Project (Full Funnel)
Practical
The Major Live Project (Full Funnel) is the final practical component of the curriculum. It brings together the full-funnel concepts developed across the program, including digital marketing, AI-supported marketing, content, SEO, advertising, analytics, automation and e-commerce-related learning.
Key Areas:
- Full-Funnel Marketing
- Customer Journey
- AI-Driven Marketing
- Content and Campaign Strategy
- SEO and Paid Advertising
- Analytics and Performance Measurement
- Marketing Automation
- E-Commerce and Digital Business
- Funnel Optimization
- Project Presentation and Practical Implementation
3. Career Opportunities
The B.Voc AI Digital Marketing and E-Commerce curriculum combines digital marketing, AI tools, website development, analytics, e-commerce, automation and entrepreneurship. Graduates can explore career opportunities in areas aligned with these skills and can also consider entrepreneurial or freelance work based on their interests and practical experience.
Digital Marketing Roles
- Digital Marketing Executive โ Work on digital marketing campaigns across channels such as SEO, social media, email and paid advertising.
- Digital Marketing Specialist โ Support and manage digital campaigns, content and performance activities.
- Marketing Campaign Executive โ Assist in planning, executing and evaluating digital campaigns.
SEO and Content Roles
- SEO Executive โ Work on keyword research, on-page SEO, technical SEO, link building and SEO reporting.
- SEO Content Specialist โ Combine content creation with keyword research and search optimization.
- Content Marketing Executive โ Develop and coordinate blogs, social media content, advertisements and other digital content.
- Copywriter โ Create website, advertising and social media copy using copywriting principles and AI-assisted tools.
Paid Advertising Roles
- Google Ads Executive โ Create, manage and analyze Google Ads campaigns.
- Performance Marketing Executive โ Work with paid campaigns, KPIs, conversion tracking and campaign optimization.
- Digital Advertising Executive โ Support search, display, video and other digital advertising activities.
Social Media and Video Roles
- Social Media Marketing Executive โ Manage social media campaigns, content and audience engagement.
- Social Media Strategist โ Develop platform-specific strategies and evaluate social media performance.
- YouTube Marketing Executive โ Work on channel optimization, content planning, video SEO, promotion and analytics.
- AI Content Creator โ Use AI-supported tools for content, graphics, videos and promotional materials.
Web and E-Commerce Roles
- Web Designer โ Develop websites using HTML, CSS and JavaScript.
- Junior Web Developer โ Work with frontend technologies and introductory PHP/MySQL development.
- E-Commerce Executive โ Support online store operations, product listings, digital marketing and analytics.
- E-Commerce Marketing Executive โ Combine e-commerce activities with SEO, advertising, social media and funnel marketing.
Analytics and Automation Roles
- Digital Analytics Executive โ Work with website and campaign performance data using analytics platforms.
- Google Analytics Executive โ Support tracking, reporting, conversion measurement and analytics implementation.
- Marketing Automation Executive โ Work with automated workflows, lead nurturing, email marketing and campaign automation.
- Marketing Technology Executive โ Support the integration of AI, analytics, automation and digital marketing tools.
Entrepreneurship and Freelancing
- E-Commerce Entrepreneur โ Explore online business models such as dropshipping and e-commerce.
- Digital Marketing Freelancer โ Provide services such as SEO, social media marketing, content marketing, website development or advertising.
- Digital Marketing Consultant โ Provide marketing strategy and campaign support based on acquired skills.
- Online Business Entrepreneur โ Apply the program's entrepreneurship, e-commerce, marketing and automation knowledge to develop a digital business.
Fee Structure
Admission Process
Students can apply for theย B.Voc AI Digital Marketing and E-Commerceย programme through EasyShiksha. The complete application process is designed to make admission simple and convenient for eligible students.
Step 1: Click on Apply Now
Click theย Apply Nowย button on the B.Voc AI Digital Marketing and E-Commerce programme page and begin your application through EasyShiksha.
Step 2: Complete Personal Information
Fill in the required personal, contact and academic details accurately in the application form.
Step 3: Upload Required Documents
Upload the required documents for eligibility and admission verification as specified during the application process.
Step 4: Pay Application Fee
Pay the applicableย application feeย through the available online payment options to submit your application and initiate the admission process.
Step 5: Application Review
Theย EasyShiksha team reviews your application and submitted documentsย to verify your eligibility and ensure that the required information and documents have been provided.
Step 6: University Enrollment
Once the application is successfully reviewed and the student is found eligible, EasyShiksha facilitates theย enrollment process withย Mangalyatan University.
Step 7: LMS Access
After successful enrollment, the student is provided access to theย Learning Management System (LMS)ย to begin their academic journey and access the available learning resources.
Start Your Application
Ready to begin your journey in Software Development? Clickย Apply Nowย to submit your application through EasyShiksha.
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Career & Placements
The B.Voc AI Digital Marketing and E-Commerce curriculum combines digital marketing, AI tools, website development, analytics, e-commerce, automation and entrepreneurship. Graduates can explore career opportunities in areas aligned with these skills and can also consider entrepreneurial or freelance work based on their interests and practical experience.
Digital Marketing Roles
- Digital Marketing Executive โ Work on digital marketing campaigns across channels such as SEO, social media, email and paid advertising.
- Digital Marketing Specialist โ Support and manage digital campaigns, content and performance activities.
- Marketing Campaign Executive โ Assist in planning, executing and evaluating digital campaigns.
SEO and Content Roles
- SEO Executive โ Work on keyword research, on-page SEO, technical SEO, link building and SEO reporting.
- SEO Content Specialist โ Combine content creation with keyword research and search optimization.
- Content Marketing Executive โ Develop and coordinate blogs, social media content, advertisements and other digital content.
- Copywriter โ Create website, advertising and social media copy using copywriting principles and AI-assisted tools.
Paid Advertising Roles
- Google Ads Executive โ Create, manage and analyze Google Ads campaigns.
- Performance Marketing Executive โ Work with paid campaigns, KPIs, conversion tracking and campaign optimization.
- Digital Advertising Executive โ Support search, display, video and other digital advertising activities.
Social Media and Video Roles
- Social Media Marketing Executive โ Manage social media campaigns, content and audience engagement.
- Social Media Strategist โ Develop platform-specific strategies and evaluate social media performance.
- YouTube Marketing Executive โ Work on channel optimization, content planning, video SEO, promotion and analytics.
- AI Content Creator โ Use AI-supported tools for content, graphics, videos and promotional materials.
Web and E-Commerce Roles
- Web Designer โ Develop websites using HTML, CSS and JavaScript.
- Junior Web Developer โ Work with frontend technologies and introductory PHP/MySQL development.
- E-Commerce Executive โ Support online store operations, product listings, digital marketing and analytics.
- E-Commerce Marketing Executive โ Combine e-commerce activities with SEO, advertising, social media and funnel marketing.
Analytics and Automation Roles
- Digital Analytics Executive โ Work with website and campaign performance data using analytics platforms.
- Google Analytics Executive โ Support tracking, reporting, conversion measurement and analytics implementation.
- Marketing Automation Executive โ Work with automated workflows, lead nurturing, email marketing and campaign automation.
- Marketing Technology Executive โ Support the integration of AI, analytics, automation and digital marketing tools.
Entrepreneurship and Freelancing
- E-Commerce Entrepreneur โ Explore online business models such as dropshipping and e-commerce.
- Digital Marketing Freelancer โ Provide services such as SEO, social media marketing, content marketing, website development or advertising.
- Digital Marketing Consultant โ Provide marketing strategy and campaign support based on acquired skills.
- Online Business Entrepreneur โ Apply the program's entrepreneurship, e-commerce, marketing and automation knowledge to develop a digital business.
Mangalayatan University, Aligarh
Mangalayatan University is a UGC-recognized private university located in Aligarh, Uttar Pradesh, India. Known for its strong industry connections, cutting-edge curriculum, and commitment to technology-driven education, Mangalayatan University has established itself as one of central India's premier higher education institutions.
The university's vision is to foster academic excellence, industry readiness, and global competitiveness among its graduates โ making it an ideal partner for EasyShiksha's mission of accessible, quality online education.
EasyShiksha has signed an MoU with Mangalayatan University to facilitate applications for various university programs and jointly offer B.Voc programs. All degrees and certifications under these programs will be awarded by Mangalayatan University. The EasyShiksha team will provide complete assistance and support throughout the admission and program process.
Mangalayatan University, Uttar Pradesh
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Frequently Asked Questions
Mangalayatan University is located at 33rd Milestone, Aligarh-Mathura Highway, Beswan, Aligarh, Uttar Pradesh, India. The campus is situated in close proximity to the Yamuna Expressway and the cities of Aligarh and Mathura.
Mangalayatan University was established in 2006 under the Mangalayatan University, Uttar Pradesh Act, 2006. The University states that it has the right to confer degrees under Sections 2(f) and 22(1) of the UGC Act.
Yes. Mangalayatan University states that it is recognized by the University Grants Commission (UGC) and was established through an Act of the Uttar Pradesh State Legislature. The University also lists NAAC A+ accreditation among its recognitions.
Yes. The University states that it is recognized by UGC-DEB for Open and Distance Learning (ODL) and is entitled by the UGC to offer online degree programmes. It also states that its online programmes are approved by AICTE.
Mangalayatan University offers programmes across multiple academic levels, including UG, PG, Diploma, PG Diploma and PhD. Its programme portfolio covers areas such as Engineering & Technology, Computer Applications, Management, Agriculture, Biotechnology, Pharmacy, Physiotherapy, Nursing, Journalism & Mass Communication and other disciplines.
Depending on the programme, applicants may be required to provide Class 10 and Class 12 certificates and marksheets, graduation/post-graduation marksheets where applicable, competitive examination rank card where applicable, migration/transfer certificate and recent passport-size photographs. Original documents may be required for verification.
Yes. The University states that students can apply for an education loan through banks, subject to the bank's eligibility criteria.ย
The B.Voc AI Digital Marketing and E-Commerce is a three-year vocational degree program at Mangalayatan University. It covers AI-driven digital marketing, social media marketing, content marketing, SEO, Google Ads, web development, analytics, automation, e-commerce, dropshipping, YouTube marketing and entrepreneurship.
The curriculum includes subjects such as Introduction to AI Digital Marketing, AI Graphics Designing and Video Editing, Website Design and Development, Social Media Marketing using AI, Content Marketing using AI and Copywriting, Google Ads, Search Engine Optimization AI, Web Designing using HTML, CSS, and JavaScript, PHP Programing and MySQL, Google Analytics & Tag Manager, Automation, Dropshipping Business, Integrated Marketing (AI Funnel Marketing), Entrepreneurship Development and YouTube Marketing with AI.
Yes. The curriculum includes several practical components, including Live Project Website (Industrial / Internship), E Commerce Live Project Website (Industrial / Internship), Dropshipping Real Project Website (Industrial / Internship), YouTube Real Project (Industrial / Internship) and the final Major Live Project (Full Funnel).
Students can develop skills related to digital marketing, AI-assisted content creation, graphic and video production, SEO, Google Ads, social media marketing, website development, analytics, automation, e-commerce, dropshipping, YouTube marketing, business management and entrepreneurship. The curriculum also develops communication and professional skills through English for Communication subjects.
Graduates can explore career areas such as digital marketing, SEO, content marketing, social media marketing, Google Ads, YouTube marketing, web design, e-commerce, digital analytics and marketing automation. The curriculum also supports entrepreneurship and freelance-oriented applications of these skills.
