MBA in Digital Marketing Management
Program Overview
Digital marketing, or online marketing, is a general term for several tactics used to interact with potential consumers and advertise brands online. These consist of mobile apps, websites, social media, email, and search engines. Businesses are investing a lot of money in digital marketing because consumers are using digital channels more and more to study products, making it harder for them to stand out from the competition.
A digital marketing MBA gives people the ability to successfully traverse the digital terrain. Businesses can expand their reach and improve their exposure by utilizing tactics including email marketing, social media marketing, content marketing, and search engine optimization (SEO). Real-time analytics and performance tracking are also made possible by digital marketing, which helps businesses maximize their marketing budgets and provide measurable outcomes. In today's digitally-driven corporate climate, an MBA in digital marketing helps people become significant assets that propel the growth and success of businesses.
Eligibility Criteria
No work experience is required. Applicants must hold a bachelor's degree in any discipline from a recognised university, with at least 50% aggregate marks (45% for reserved categories).
| Criterion | Requirement |
|---|---|
| Qualifying degree | Bachelor's degree in any discipline from a recognised university |
| Minimum aggregate | 50% |
| Reserved category aggregate | 45% |
| Admission test | Not required |
| Work experience | Not required |
Approval Details
MHRD, Government of India and UGC
Curriculum
- Principles & Practices of Management
- Organisational Behaviour
- Management Accounting
- Managerial Economics
- Business Communication
- Research Methodology
- Environment Awareness and Disaster Management
- Human Resource Management
- Marketing Management
- Financial Management
- Operations Management
- Management Information System
- Strategic Management & Business Policy
- Entrepreneurship Development
- Introduction to Digital Marketing
- Search Engine Optimization
- Integrated Marketing Communication
- Social Media Marketing
- Emerging Trends in Information Technology
- Web Designing and Content Management (MM)
- Generic Elective-I
ย ย ย Note: For Generic Elective-I course students can select any one of the following courses.
- Digital Marketing
- Business English
- Product and Brand Management
- International Marketing
- Generic Elective-II
- Project Work Report
ย ย ย Note: For Generic Elective-II course students can select any one of the
- Soft Skill
- Business Ethics and Corporate Governance
Fee Structure
Admission Process
Students can apply for theย Master of Business Administration (MBA) inย Digital Marketing Managementย programme through EasyShiksha. The complete application process is designed to make admission simple and convenient for eligible students.
Step 1: Click on Apply Now
Click theย Apply Nowย button on theย Master of Business Administration (MBA)ย inย Digital Marketing Managementย programme page and begin your application through EasyShiksha.
Step 2: Complete Personal Information
Fill in the required personal, contact and academic details accurately in the application form.
Step 3: Upload Required Documents
Upload the required documents for eligibility and admission verification as specified during the application process.
Step 4: Pay Application Fee
Pay the applicableย application feeย through the available online payment options to submit your application and initiate the admission process.
Step 5: Application Review
Theย EasyShiksha team reviews your application and submitted documentsย to verify your eligibility and ensure that the required information and documents have been provided.
Step 6: University Enrollment
Once the application is successfully reviewed and the student is found eligible, EasyShiksha facilitates theย enrollment process with Dr. D.Y. Patil Vidyapeeth University, Pune.
Step 7: LMS Access
After successful enrollment, the student is provided access to theย Learning Management System (LMS)ย to begin their academic journey and access the available learning resources.
Start Your Application
Ready to begin your journey inย Master of Business Administration (MBA)ย inย Digital Marketing Managementย ?ย Clickย Apply Nowย to submit your application through EasyShiksha.
Career & Placements
- Digital Marketing Executive/Manager
- Social Media Executive
- Performance Marketer
- PPC Specialist
- SEO Executive
Dr. D. Y. Patil Vidyapeeth Pune, Pune
Dr. D. Y. Patil Vidyapeeth Pune is a UGC-recognized private university located in Pune, Maharashtra, India. Known for its strong industry connections, cutting-edge curriculum, and commitment to technology-driven education, Dr. D. Y. Patil Vidyapeeth Pune has established itself as one of central India's premier higher education institutions.
The university's vision is to foster academic excellence, industry readiness, and global competitiveness among its graduates โ making it an ideal partner for EasyShiksha's mission of accessible, quality online education.
EasyShiksha has signed an MoU with Dr. D. Y. Patil Vidyapeeth Pune to facilitate applications for various university programs and jointly offer B.Voc programs. All degrees and certifications under these programs will be awarded by Dr. D. Y. Patil Vidyapeeth Pune. The EasyShiksha team will provide complete assistance and support throughout the admission and program process.
Dr. D. Y. Patil Vidyapeeth Pune, Maharashtra
Sample Degree
Documents
Media Gallery
Frequently Asked Questions
Yes. Dr. D. Y. Patil Vidyapeeth, Pune offers degree programs through its Centre for Online Learning.
ย
Yes. DPU's eligible online programs are offered under the applicable UGC-DEB online education framework.
Yes. Eligible online degrees awarded under the applicable UGC regulations are recognized for employment and higher education, subject to the requirements of the employer or institution.
DPU Online offers programs in areas including Management, Computer Applications, Commerce, and other professional disciplines, depending on the current admission cycle.
Dr. D. Y. Patil Vidyapeeth Pune is located in Pune, Maharashtra, and was established in 2003.
Dr. D. Y. Patil Vidyapeeth Pune is recognised under Section 12B of the UGC Act and holds a NAAC A++ accreditation grade.
The university's catalogue includes Degree, Certification, MBA, BBA, B.Com, BCA, MCA and Executive programmes, depending on the current programme offerings.
The MBA category includes programmes covering different business and management areas. Available specialisations and curriculum options depend on the specific programme offered by the university.
Yes. Its programme offerings include undergraduate options such as BBA, B.Com and BCA, subject to the programmes available during the relevant admission cycle.
Yes. Students can find postgraduate programmes such as MBA and MCA among the university's programme offerings.
A degree provides a broader academic qualification at an undergraduate or postgraduate level, while a certification generally focuses on specific knowledge or practical skills in a narrower subject area. The duration, eligibility and recognition of certifications can vary by programme.
Yes. The degree certificate is issued directly by Dr. D. Y. Patil Vidyapeeth Pune rather than by a third-party course platform. It carries the university's official signature and seal.
Yes. The online delivery model allows students to study from their location without requiring full-time relocation to the university's Pune campus.
Yes. The university has a campus in Pune spanning more than 72 acres. Select Executive and Hybrid-mode programmes may also provide optional campus immersion opportunities.
Students can select a programme, submit their personal information and required documents, complete the applicable fee payment, and track their application status through the EasyShiksha dashboard.
The best MBA for digital marketing would typically be a specialized MBA program that offers a focus or concentration in digital marketing. Look for programs that provide comprehensive coverage of digital marketing strategies, tools, and techniques, along with opportunities for hands-on learning and industry exposure.
Salaries for MBA graduates in digital marketing can vary based on factors such as job role, industry, location, and experience. However, on average, MBA professionals specializing in digital marketing can expect competitive salaries, often ranging from $70,000 to $120,000 per year, depending on the specific role and company.
Yes, you can pursue an MBA with a specialization or focus in digital marketing. Many MBA programs offer elective courses or concentrations in digital marketing, allowing you to gain expertise in this field while earning your MBA degree.
Eligibility criteria for an MBA in digital marketing may vary depending on the institution offering the program. However, in general, candidates should have a bachelor's degree from a recognized university and meet any additional requirements set by the institution, such as work experience or standardized test scores.
An online MBA in digital marketing can be a good option for working professionals or those looking for flexibility in their studies. Online programs offer convenience and accessibility, allowing you to balance your studies with your personal and professional commitments.
