MBA in Digital Business
Program Overview
Marketing budgets are set to surge, with digital advertising and social media expected to experience a 10% to 25% increase, according to SAMY Alliance Marketing Trends. Beroe Market Research predicts that the marketing consulting market will grow to $343.5 billion by 2025, offering some of the highest-paying jobs in the industry. With technology and data trends constantly reshaping the industry, companies are actively seeking skilled individuals who have mastered basic marketing principles and the latest know-how.
UPES Online's 2-year MBA with specialization in Marketing Management equips students with expertise in creating and executing marketing strategies, conducting market research, managing brand identity, and evaluating marketing effectiveness. This program keeps students ahead of the curve with the latest knowledge, abilities, and methods in marketing strategy, consumer behavior, and market analysis to build businesses.
Eligibility Criteria
- Bachelor's degree or equivalent in any discipline from a recognized university/institution with minimum 50 percent aggregate marks.
- Candidates who have completed their graduation through Online Learning or Open and Distance Learning Mode from any University/institution recognized by the UGC DEB (Distance Education Bureau) are also eligible to apply.
OR
- Candidates who have completed professional qualifications viz. CA, CS or ICWA are eligible to apply.
OR
- Relaxation in Eligibility Criteria for Candidates with Work Experience :
Candidates with minimum 2 years of work experience must have Bachelor's degree or equivalent in any discipline from a recognized university/institution with minimum 45 percent aggregate marks.
Approval Details
- MHRD, Government of India and UGC
Curriculum
- Managerial Economics
- Accounting for Managers
- Marketing Management
- Quantitative Techniques for Managers
- Operations Management
- Organisational Behaviour & Human Resource Management
- Business Analytics for Managers
- Project Management
- Financial Management
- Research Methodology
- Introduction to Digital Business and Social Media Tools
- Digital Business Models and Design Principles
- Digital Brand Management
- Digital Payments and E-Commerce
- Customer Relationship Management
- Strategic Management
- Digital and Business Laws
- Digital Marketing
- Innovation & Entrepreneurship
- Dissertation
Fee Structure
Admission Process
Students can apply for theย MBA in Digital Business from UPES (University of Petroleum and Energy Studies)ย through EasyShiksha. The complete application process is designed to make admission simple and convenient for eligible students.
Step 1: Click on Apply Now
Click theย Apply Nowย button on the MBA in Digital Business programme page and begin your application through EasyShiksha.
Step 2: Complete Personal Information
Fill in the required personal, contact, and academic details accurately in the application form.
Step 3: Upload Required Documents
Upload the required documents for eligibility and admission verification as specified during the application process.
Step 4: Pay Application Fee
Pay the applicable application fee through the available online payment options to submit your application and initiate the admission process.
Step 5: Application Review
The EasyShiksha team reviews your application and submitted documents to verify your eligibility and ensure that all required information and documents have been provided.
Step 6: University Enrollment
Once the application is successfully reviewed and the student is found eligible, EasyShiksha facilitates the enrollment process withย UPES (University of Petroleum and Energy Studies).
Step 7: LMS Access
After successful enrollment, the student is provided access to theย Learning Management System (LMS)ย to begin their academic journey and access the available learning resources.
Start Your Application
Ready to build your career in the digital business landscape? Clickย Apply Nowย to submit your application through EasyShiksha and take the next step toward pursuing yourย MBA in Digital Business from UPES.
Career & Placements
- ย Digital Marketing Associate- Social Media Coordinator
- ย Content Creator
- ย Web Developer
- ย Digital Analytics Assistant
- ย E-commerce Coordinator
- ย SEO/SEM Specialist
- ย UI/UX Designer
- ย Data Analyst
- ย IT Support Specialist
University of Petroleum and Energy Studies, Dehradun
University of Petroleum and Energy Studies is a UGC-recognized private university located in Dehradun, Uttarakhand, India. Known for its strong industry connections, cutting-edge curriculum, and commitment to technology-driven education, University of Petroleum and Energy Studies has established itself as one of central India's premier higher education institutions.
The university's vision is to foster academic excellence, industry readiness, and global competitiveness among its graduates โ making it an ideal partner for EasyShiksha's mission of accessible, quality online education.
EasyShiksha has signed an MoU with University of Petroleum and Energy Studies to facilitate applications for various university programs and jointly offer B.Voc programs. All degrees and certifications under these programs will be awarded by University of Petroleum and Energy Studies. The EasyShiksha team will provide complete assistance and support throughout the admission and program process.
University of Petroleum and Energy Studies, Uttarakhand
Sample Degree
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Frequently Asked Questions
Yes. UPES offers undergraduate and postgraduate degree programs through its online education platform.
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Eligible UPES online degree programs are offered in accordance with the applicable UGC regulations and recognition requirements.
UPES Online offers programs including Online MBA, Online BBA, Online MCA, Online BCA and Online B.Com (Hons.), with specializations varying by program.
Yes. The flexible online learning format allows working professionals to pursue higher education while continuing their careers.
University of Petroleum and Energy Studies (UPES) offers undergraduate programmes across areas such as engineering, computer science, business, law, design, health sciences and modern media. The exact programme portfolio can vary by academic session and school, so students should review the current UPES programme listings for available courses, eligibility and campus details.
UPES offers postgraduate programmes across disciplines including business, engineering, computer science, design, law, health sciences and other specialised fields. Its programme portfolio includes different master's and management options, with availability and eligibility varying by programme. Students should check the current programme catalogue for the specific course they are interested in.
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Yes, UPES offers B.Tech programmes in multiple engineering areas, including Computer Science and Engineering, Mechanical Engineering, Applied Petroleum Engineering, Fire and Safety Engineering, Mathematics and Computing and other specialised fields. Eligibility and selection routes vary between programmes, so students should check the current requirements for their preferred B.Tech specialisation.
Yes, UPES offers MBA programmes with specialised options in areas such as Business Analytics, International Business, Aviation Management, Oil and Gas Management, Logistics and Supply Chain Management and other management domains. Students should compare the available specialisations, eligibility criteria, selection process and curriculum before choosing an MBA programme.
Yes, UPES offers programmes related to computer science and technology through its academic portfolio. Students can explore undergraduate and postgraduate options within the School of Computer Science, with specific programmes and specialisations varying by academic level and admission cycle. The current programme catalogue should be consulted for exact course names, eligibility and curriculum details.
UPES offers different learning arrangements depending on the programme, including campus-based programmes and online learning options. Students should not assume that every UPES programme is available in every mode. The applicable learning mode, delivery structure, academic schedule and assessment arrangements should be checked on the current programme-specific information before applying.
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Yes, energy-related education is an important part of UPES's academic portfolio. The university offers programmes connected with areas such as petroleum, oil and gas, power, renewable energy and related fields. Specific programmes are available across different academic levels and modes, so students should verify the current programme listing for the exact specialisation and learning format.
Students should compare their academic interests, career objectives, preferred specialisation and previous qualification before choosing a UPES programme. Other important factors include Programme Level, Programme Type, Program Domain, curriculum, duration, fees, eligibility, campus and learning mode. Checking the latest programme-specific information can help students select an option that fits their academic requirements.
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Students can compare UPES programmes by examining their academic level, specialisation, curriculum, eligibility, duration, fees, campus and learning mode. They should also check whether an entrance examination or another selection pathway applies. Comparing these factors helps students distinguish between programmes that may have similar names but different academic structures or career-oriented specialisations.
UPES fees and programme duration vary according to the programme, academic level and learning mode. Students should check the current fee structure and programme-specific information rather than relying on general estimates. Additional charges or scholarship opportunities may also apply to particular programmes, so applicants should review the latest official information before making an admission decision.
Yes, UPES provides different scholarship opportunities, including academic, sports and other categories. The university also lists a specific scholarship category for online students, with eligibility based on factors such as academic performance and, for certain postgraduate applicants, work experience. Scholarship availability, eligibility and benefits can vary, so students should check the current terms.
The Online MBA in Digital Business from UPES Online is a cutting-edge program designed to equip professionals with the skills needed to excel in the digital business landscape. It offers comprehensive training in data analytics, machine learning, and business strategy. With a flexible online format, it allows working professionals to enhance their analytical and leadership abilities while balancing their career commitments.
UPES Onlineโs MBA in Digital Business equips you with the skills to excel in the digital business landscape. You'll learn data-driven decision-making, predictive modeling, and advanced analytics techniques. With a strong focus on practical applications, this program prepares you to extract valuable insights, drive innovation, and optimize strategies for data-driven success in various industries.
UPES Online's MBA in Digital Business offers a comprehensive program that equips students with cutting-edge analytics skills, enabling them to thrive in data-driven industries. Digital Business MBA benefits include career advancement, higher earning potential, and the ability to solve complex business challenges through data-driven insights.
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The average salary of a Digital Business Manager is โน10,63,589 per year in India (Source: Glassdoor). It can go even higher as you gain higher levels of education and work experience.
MBA in Digital Business offers a cutting-edge curriculum, equipping you with data-driven decision-making skills crucial in today's business world. With this degree, you can pursue roles like data analyst, business intelligence manager, or consultant, driving data-driven strategies and enhancing business performance.
