B.Voc in E-Commerce and Digital Marketing
Program Overview
The B.Voc in E-Commerce and Digital Marketing at Manipur International University (MIU) is a three-year undergraduate program divided into six semesters. The course combines theoretical knowledge of e-commerce, marketing and digital business with practical learning through projects, laboratory work, workshops and internship.
The curriculum introduces students to important areas such as Fundamentals of E-Commerce, Fundamentals of Digital Marketing, Marketing Management, Sales and Marketing, Integrated Marketing Communication, Product and Brand Management, Consumer Behavior and Retailing. Students gradually move toward specialized digital areas including Social Media Marketing, Website Planning and Structure, Digital Entrepreneurship, Content Marketing, Search Engine Marketing and Search Engine Optimisation.
Practical learning is incorporated through Microsoft Office - Lab, Web Designing Using Photoshop - Lab, Content Management System Lab, multiple projects, a Creative and Design Thinking workshop, Project Report and Viva, and Internship. These components allow students to apply concepts covered in the classroom to practical and project-based activities.
The program also covers supporting areas such as Fundamentals of Information Technology, Fundamentals of DBMS, Human Resource Management, Managerial Economics, E-Commerce Law and Practices and Business Research Methods. Together, these subjects provide a broad foundation in e-commerce, digital marketing, business and digital communication.
Eligibility Criteria
Applicants should have completed their 12th grade from an accredited educational board, with an optimal percentage of 50% or higher. The university requires candidates to present essential documents, including academic records and identity proof. Candidates are expected to meet the minimum age requirement of 17 years.
Approval Details
MHRD, Government of India and UGC
Curriculum
The first semester establishes the foundation for the program by introducing students to communication, information technology, management and marketing. Students study Fundamentals of E-Commerce and Fundamentals of Digital Marketing, gaining an initial understanding of the two core areas of the program. Project-I provides project-based learning alongside the academic subjects.
1. English Language and Communicative English
Develops English language and communication skills relevant to academic and professional contexts.
2. Fundamentals of Information Technology
Introduces fundamental concepts of information technology.
3. Management Theory and Practices
Covers basic concepts related to management theory and practices.
4. Marketing Management
Introduces principles and practices related to marketing management.
5. Fundamentals of E-Commerce
Provides an introduction to e-commerce concepts and practices.
6. Fundamentals of Digital Marketing
Introduces the basic concepts and applications of digital marketing.
7. Project-I
Provides project-based learning as part of the first semester.
Download Syllabus
The second semester builds upon the first-semester foundation with subjects related to communication, sales, databases and business economics. Students study Sales and Marketing and Integrated Marketing Communication, while Human Resource Management and Managerial Economics provide broader business knowledge. Project-II continues the project-based component of the program.
1. Introduction to Communication Skill
Introduces communication skills relevant to academic and professional activities.
2. Sales and Marketing
Covers fundamental concepts related to sales and marketing.
3. Fundamentals of DBMS
Introduces the fundamentals of database management systems.
4. Managerial Economics
Provides an introduction to economics concepts relevant to management.
5. Integrated Marketing Communication
Introduces integrated approaches to marketing communication.
6. Human Resource Management
Covers fundamental concepts related to human resource management.
7. Project-II
Provides continued project-based learning.
The third semester moves toward business and marketing applications. Students study Product and Brand Management, Consumer Behavior, Entrepreneurship and Retailing, developing broader knowledge of business and market-oriented activities. Practical learning is supported through Microsoft Office - Lab, while Project-III provides another project-based component.
1. Soft Skills and Personality Development
Supports the development of soft skills and personality-related competencies.
2. Product and Brand Management
Introduces concepts related to managing products and brands.
3. Consumer Behavior
Explores concepts related to consumer behavior and purchasing-related activities.
4. Fundamentals of Entrepreneurship
Introduces the fundamentals of entrepreneurship.
5. Retailing
Covers concepts and practices related to retailing.
6. Microsoft Office - Lab
Provides practical exposure to Microsoft Office applications.
7. Project-III
Provides project-based practical learning.
The fourth semester introduces more specialized areas of digital marketing. Students study Website Planning and Structure, Social Media Marketing, Digital Entrepreneurship and Advertising and Sales Management. Practical learning includes Web Designing Using Photoshop - Lab, while Project-IV continues the project component.
1. Website Planning and Structure
Introduces concepts related to website planning and structure.
2. Human Values and Professional Ethics
Covers human values and professional ethics as specified in the curriculum.
3. Social Media Marketing
Introduces concepts and practices related to social media marketing.
4. Digital Entrepreneurship
Explores entrepreneurship within digital business environments.
5. Web Designing Using Photoshop - Lab
Provides practical exposure to web designing using Photoshop.
6. Advertising and Sales Management
Covers concepts related to advertising and sales management.
7. Project-IV
Provides project-based learning in the fourth semester.
The fifth semester focuses on specialized digital marketing and e-commerce areas. Students study Content Marketing, Search Engine Marketing and Search Engine Optimisation, along with E-Commerce Law and Practices. Practical learning is provided through Content Management System Lab, while Project-V adds another project-based component.
1. Content Marketing
Introduces concepts and practices related to content marketing.
2. Content Management System Lab
Provides practical exposure to content management systems.
3. Search Engine Marketing and Search Engine Optimisation
Covers concepts related to search engine marketing and search engine optimisation.
4. E-Commerce Law and Practices
Introduces legal and practical aspects associated with e-commerce.
5. Project-V
Provides project-based learning related to the program.
The sixth semester focuses on research, creative thinking and professional practical exposure. Students study Business Research Methods and participate in a workshop covering Creative, Design Thinking and Skill Development. The semester also includes Project Report and Viva and an Internship, providing practical exposure toward the completion of the program.
1. Business Research Methods
Introduces methods and concepts related to business research.
2. Workshop: Creative, Design Thinking and Skill Development
Provides workshop-based learning focused on creativity, design thinking and skill development.
3. Project Report and Viva
Provides an opportunity to present and discuss project-based work.
4. Internship
Provides practical exposure related to e-commerce and digital marketing.
Fee Structure
Admission Process
Students can apply for theย B.Vocย E-Commerce and Digital Marketing programme through EasyShiksha. The complete application process is designed to make admission simple and convenient for eligible students.
Step 1: Click on Apply Now
Click theย Apply Nowย button on the B.Voc E-Commerce and Digital Marketing programme page and begin your application through EasyShiksha.
Step 2: Complete Personal Information
Fill in the required personal, contact and academic details accurately in the application form.
Step 3: Upload Required Documents
Upload the required documents for eligibility and admission verification as specified during the application process.
Step 4: Pay Application Fee
Pay the applicableย application feeย through the available online payment options to submit your application and initiate the admission process.
Step 5: Application Review
Theย EasyShiksha team reviews your application and submitted documentsย to verify your eligibility and ensure that the required information and documents have been provided.
Step 6: University Enrollment
Once the application is successfully reviewed and the student is found eligible, EasyShiksha facilitates theย enrollment process withย Manipur International University.
Step 7: LMS Access
After successful enrollment, the student is provided access to theย Learning Management System (LMS)ย to begin their academic journey and access the available learning resources.
Start Your Application
Ready to begin your journey in Software Development? Clickย Apply Nowย to submit your application through EasyShiksha.
Career & Placements
The B.Voc in E-Commerce and Digital Marketing can support career exploration across digital marketing, e-commerce, SEO, content, social media and online business.
Digital Marketing & SEO
- Digital Marketing Manager โ Plan and manage digital marketing activities.
- SEO Specialist โ Work on search engine optimisation activities.
- PPC Specialist โ Explore paid search and online advertising activities.
- Digital Marketing Analyst โ Analyze digital marketing performance and data.
Social Media & Content
- Social Media Manager โ Manage social media campaigns and content.
- Content Marketing Manager โ Plan and manage content marketing activities.
- Influencer Marketing Manager โ Coordinate influencer-focused marketing activities.
- Email Marketing Specialist โ Work on email-based marketing campaigns.
E-Commerce & Business
- E-Commerce Manager โ Manage e-commerce operations and activities.
- E-Commerce Consultant โ Provide guidance related to e-commerce practices.
- CRM Specialist โ Support customer relationship management activities.
- Freelancer/Entrepreneur โ Explore independent digital marketing and e-commerce work.
Analytics & Training
- Web Analytics Specialist โ Analyze website and digital performance.
- Digital Marketing Trainer/Instructor โ Provide training in digital marketing concepts and skills.
- Mobile Marketing Specialist โ Work on marketing activities for mobile platforms.
Manipur International University, Imphal
Manipur International University is a UGC-recognized private university located in Imphal, Manipur, India. Known for its strong industry connections, cutting-edge curriculum, and commitment to technology-driven education, Manipur International University has established itself as one of central India's premier higher education institutions.
The university's vision is to foster academic excellence, industry readiness, and global competitiveness among its graduates โ making it an ideal partner for EasyShiksha's mission of accessible, quality online education.
EasyShiksha has signed an MoU with Manipur International University to facilitate applications for various university programs and jointly offer B.Voc programs. All degrees and certifications under these programs will be awarded by Manipur International University. The EasyShiksha team will provide complete assistance and support throughout the admission and program process.
Manipur International University, Manipur
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Frequently Asked Questions
Yes, Manipur International University (MIU) is recognized as per the sections 2(f) and 22 of the UGC Act, 1956. This is a recognized university by the university grant commission and is allowed to award undergraduate, postgraduate and doctoral degrees. Recognition by UGC implies that degrees awarded by MIU are recognized for higher education, competitive exams and job opportunities in India. MIU is an institution where students desiring quality higher education in Northeast India can achieve their educational goals without any difficulty
Students must opt for Manipur International University as it provides degree courses that are recognized. MIU provides numerous choices of courses from undergraduate, graduate to doctorate level. The curriculum of the course is in accordance with National Education Policy (NEP) 2020. Practical learning, innovative research and industry-oriented education is what MIU students believe in to ensure that the students create successful careers. Experienced faculty and modern facilities provided by MIU to its students.
Manipur International University is located at MIU Palace, Luwangsangbam Makha Leikai, Luwangsangbam, Imphal East, Imphal, Manipur-795002.
Manipur International University provides its students with a student-friendly, modern campus equipped with all the necessary facilities that would aid both academic and social life. Smart classes, laboratories, library, computer labs, Wifi-equipped rooms for learning, sports, recreation, cultural and extracurricular activities and many other facilities are offered at MIU.
After doing 12th PCB, there are various courses available for pursuing further studies. Some of the popular courses which can be taken after 12th are Biotechnology, Microbiology, Nursing, Allied Health Science, Medical Laboratory Technology, Environmental Science, Psychology, Pharmacy and many others. These courses will provide a lot of opportunities in hospitals, laboratory, pharmaceutical industries, research institutions and healthcare institutes. Students can select a course on the basis of their interests and future career plans.
There are many career paths for students pursuing PCM in engineering and other sciences and technologies. The popular courses that students may join include B.Tech, BCA, Computer Science, Information Technology, Data Science, Artificial Intelligence, Cyber Security, Mathematics, Architecture, and Engineering subjects. These courses provide various opportunities in software development, engineering, robotics, research, telecommunication, and new technologies. The students should choose any one of the courses based on their personal and professional interest.
Yes, MIU focuses on industry based education by including practical learning projects, skill development, and real world applications in its curriculum. This helps students gain the knowledge and experience needed to handle workplace challenges. MIU has industry based education that helps students improve important skills like critical thinking, communication, teamwork, and leadership. By learning about the latest industry trends, students stay updated and become better prepared for future career opportunities.
MIU does encourage research, innovations, and curiosity among their students and faculty. Research allows students to learn more through exploring new areas, solving problems and gaining deeper insights into their respective fields. Innovations enable the students to think out of the box and increase their analytical abilities. Students can increase their knowledge through research activities, conferences and seminars.
Yes, MIU does motivate its students to participate in several co-curricular and extra-curricular activities that will assist them in developing themselves. These activities include several cultural functions, physical games and sports, leadership, seminars, workshops, etc. These activities not only help the students develop their confidence and leadership qualities but also contribute towards their educational development.
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A B.Voc programme typically has a duration of three years, with Class 12 or an equivalent qualification generally serving as the entry point.
Yes. A B.Voc can provide a foundation for further education, including M.Voc, which allows learners to pursue advanced specialisation in a vocational field.
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A B.Lib programme can introduce students to areas such as library administration, cataloguing, classification, documentation, reference services, information retrieval, library automation, and digital information management.
B.Voc in E-Commerce and Digital Marketing is a three-year undergraduate program divided into six semesters. It covers e-commerce, digital marketing, marketing management, consumer behavior, social media marketing, content marketing, SEO, web design, entrepreneurship and related business areas.
The curriculum includes Fundamentals of E-Commerce, Fundamentals of Digital Marketing, Marketing Management, Sales and Marketing, Integrated Marketing Communication, Product and Brand Management, Consumer Behavior, Social Media Marketing, Digital Entrepreneurship, Content Marketing, Search Engine Marketing and Search Engine Optimisation and E-Commerce Law and Practices.
Yes. The program includes Microsoft Office - Lab, Web Designing Using Photoshop - Lab, Content Management System Lab, multiple projects and a workshop on Creative, Design Thinking and Skill Development.
Yes. The sixth semester includes an Internship along with Project Report and Viva.
Students can develop knowledge and practical skills related to digital marketing, e-commerce, SEO, social media marketing, content marketing, web design, marketing communication, entrepreneurship and digital business.
