BBA in Digital Marketing & Sales
Program Overview
The Online BBA in Digital Marketing & Sales from Amrita Online is designed to develop future-ready business professionals who can contribute to growth in the digital economy. The program combines business administration with specialized knowledge of marketing strategy, consumer behavior, and sales management, helping learners understand how businesses engage with customers and build sustainable growth.
The curriculum provides practical exposure to key areas of digital marketing, including Search Engine Optimization (SEO), social media marketing, email campaigns, and digital advertising tools. By combining foundational business concepts with digital marketing skills, learners can understand how different online channels are used to reach audiences, strengthen brand presence, and support business objectives.
Through practical projects and industry-aligned electives, the program focuses on developing job-ready capabilities for modern marketing and sales environments. Learners can build the knowledge and skills required to contribute to data-driven marketing strategies, manage digital campaigns, and support sales initiatives across diverse organizations.
Eligibility Criteria
Candidates must have an aggregate minimum of 45% marks. Candidates must have passed 10 + 2. Candidates who have passed a 3-year diploma can also apply.
Approval Details
MHRD, Government of India and UGC
Curriculum
- Communicative English
- Principles of Management
- Financial Accounting
- Business and MIS
- Basic Concepts of Mathematics
- Business Economics
- Professional Communication
- Business Organization and Systems
- Entrepreneurial Development
- Environmental Science and Sustainability
- Business Laws
- Business Statistics
- Organisational Behaviour
- Introduction to Marketing Management
- Banking and Insurance
- Basics of Business Technology
- ELECTIVE 1
- Quantitative Techniques
- Advanced Marketing Management
- Basics of Human Resources Management
- Introduction to Research Methods
- Financial Management
- Production and Operations Management
- ELECTIVE 2
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- Principles of International Business
- Business Ethics and Corporate Social Responsibility
- ELECTIVE 3
- ELECTIVE 4
- Introduction to Strategic Management
- Sustainable Business Administration
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- ELECTIVE 5
- ELECTIVE 6
- ELECTIVE 7
- Enterprise Resource Planning
- Supply Chain Management
- Internship
Fee Structure
Admission Process
Step 1: Click on Apply Now
Click theย Apply Nowย button on the BBA in Digital Marketing & Sales (Online) programme page and begin your application through EasyShiksha.
Step 2: Complete Personal Information
Fill in the requiredย personal, contact, and academic detailsย accurately in the application form.
Step 3: Upload Required Documents
Upload the necessary documents required forย eligibility and admission verificationย as specified during the application process.
Step 4: Pay Registration Fee
Pay the applicableย INR 700 registration feeย through the available online payment options to complete the registration process.
Step 5: Application Review
Theย EasyShiksha team reviews your application and submitted documentsย to verify the provided information and ensure that all required details and documents have been submitted correctly.
Step 6: University Enrollment
Once the application is successfully reviewed and the student is found eligible, EasyShiksha facilitates theย enrollment process with Amrita Online.
Step 7: Admission Confirmation
After successful enrollment and verification, the university confirms the student's admission, allowing them to begin their academic journey through the programme.
Start Your Application
Ready to begin your journey in BBA in Digital Marketing & Sales (Online)? Clickย Apply Nowย to submit your application through EasyShiksha and take the next step towards your academic goals.
Amrita Vishwa Vidyapeetham, Coimbatore
Amrita Vishwa Vidyapeetham is a UGC-recognized private university located in Coimbatore, Tamil Nadu, India. Known for its strong industry connections, cutting-edge curriculum, and commitment to technology-driven education, Amrita Vishwa Vidyapeetham has established itself as one of central India's premier higher education institutions.
The university's vision is to foster academic excellence, industry readiness, and global competitiveness among its graduates โ making it an ideal partner for EasyShiksha's mission of accessible, quality online education.
EasyShiksha has signed an MoU with Amrita Vishwa Vidyapeetham to facilitate applications for various university programs and jointly offer B.Voc programs. All degrees and certifications under these programs will be awarded by Amrita Vishwa Vidyapeetham. The EasyShiksha team will provide complete assistance and support throughout the admission and program process.
Amrita Vishwa Vidyapeetham, Tamil Nadu
Sample Degree
Documents
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Frequently Asked Questions
Yes. Amrita Vishwa Vidyapeetham offers undergraduate and postgraduate degree programs through Amrita Online.
Yes. Amrita Vishwa Vidyapeetham is a UGC-recognized Deemed-to-be University.
Yes. Degrees offered through recognized online programs are awarded by Amrita Vishwa Vidyapeetham, subject to applicable UGC regulations and program-specific recognition.
Amrita Online offers programs in areas such as Business Administration, Computer Applications, Commerce, Artificial Intelligence, Data Science, Finance, Marketing, Human Resources, Cybersecurity and Business Analytics.
Amrita Vishwa Vidyapeetham is located in Coimbatore, Tamil Nadu. The university has a campus of more than 1,200 acres in Coimbatore that supports its on-ground academic programmes.
Yes. Amrita Vishwa Vidyapeetham is a private university established in 2003. It is based in Coimbatore, Tamil Nadu.
Yes. Amrita Online offers both undergraduate and postgraduate degree programmes. The available options span areas such as business, commerce, and computer applications.
Yes. Computer Applications is among the academic areas covered by Amrita Online. The programme portfolio includes BCA and MCA.
Yes. Commerce is one of the areas available through Amrita Online. The listed programme categories include B.Com and M.Com.
Yes. Business Administration is included among the academic areas offered through Amrita Online. Students can explore the available Business Administration programmes according to their educational goals.
Yes. Finance and Marketing are among the subject areas covered by Amrita Online programmes. The specific focus depends on the individual programme selected.
Yes. Cybersecurity and Business Analytics are included among the areas covered by Amrita Online. These options form part of the universityโs broader online academic portfolio.
The programmes described are delivered under the UGC-DEB approved Online mode. This allows learners to pursue their studies online rather than following a regular on-campus programme format.
Yes. Optional campus immersion sessions are offered as part of select Executive and Hybrid-mode programmes. These sessions provide online learners with an occasional opportunity for an in-person academic experience.
No. The campus immersion sessions are described as optional and are intended to provide an occasional in-person touchpoint without requiring full-time relocation. Their availability applies to select Executive and Hybrid-mode programmes.
BBA in Digital Marketing & Sales is an undergraduate business administration program that combines business knowledge with specialized learning in digital marketing, consumer behavior, and sales management.
The program covers marketing strategy, consumer behavior, sales management, SEO, social media marketing, email campaigns, and digital advertising tools.
Yes, the program emphasizes hands-on expertise through practical projects and industry-aligned electives.
Students can develop skills related to SEO, social media marketing, email marketing, digital advertising, marketing strategy, and data-driven marketing initiatives.
The program can prepare learners for roles and responsibilities related to digital marketing, sales, marketing strategy, social media, SEO, digital advertising, and other areas of modern marketing and sales.
