BBA in Business Administration
Program Overview
The Bachelor of Business Administration (BBA) program at Amity University is designed to develop job-ready business and management skills aligned with current industry requirements. Students can choose from industry-focused specializations such as Data Analytics, offered in collaboration with HCLTech, and Travel and Tourism Management, allowing them to build knowledge in their chosen area of interest.
The program emphasizes practical and industry-oriented learning through live business problems, industry-driven projects, and market-relevant skill development. Students can learn at their own pace through engaging video lessons, visual explainers, interactive practice exercises, and real-world applications, helping them connect business concepts with practical situations.
Students also get opportunities to collaborate with industry experts, gain hands-on experience, earn project certifications, and develop a job-ready portfolio. The learning experience is further supported by AMI 3.0, which provides assignment guidance, instant doubt support, AI-powered summaries, built-in note-taking, and AI Fundamentals certification for a technology-enabled learning environment.
Eligibility Criteria
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Fresh 10+2 pass out students or aspirants seeking a career in business management. Entrepreneurs looking to enhance their skills in business management. Applicant must possess sufficient knowledge and understanding of English Language.
Approval Details
MHRD, Government of India and UGC
Curriculum
- Accounting Fundamentals
- Principles of Marketing
- Management Foundation
- Business Statistics
- Business Communication
- Fundamentals of Human Resource Management
- Fundamentals of Financial Management
- Individual Excellence and Social Dynamic
- IT Applications in Business
- Environmental Studies
- Principles of Organizational Behaviour
- Essentials of Production and Operations Management
- Research Methods for Managers
- Cross Cultural Management
- Financial Markets and Services
- Operations Research
- Principles of Consumer Behaviour
- Fundamentals of Entrepreneurship
- Sales and Distribution Management
- Fundamentals of Project Management
- Marketing in Digital Age
- Business Strategy
- Professional Ethics
- Managing Customer Relationships Elective 1
- Financial Planning Elective 2
- Quality Management Elective 3
- Fundamentals of International Human Resource Management
- Brand Management
- Fundamentals of Retailing
- Dissertation
Fee Structure
Admission Process
Step 1: Click on Apply Now
Click the Apply Now button on the Bachelor of Business Administration (BBA) programme page and begin your application through EasyShiksha.
Step 2: Complete Personal Information
Fill in the required personal, contact, and academic details accurately in the application form.
Step 3: Upload Required Documents
Upload the required documents for eligibility and admission verification as specified during the application process.
Step 4: Pay Application Fee
Pay the applicable application fee through the available online payment options to submit your application.
Step 5: Application Review
The EasyShiksha team reviews your application and submitted documents to verify your eligibility and required information.
Step 6: University Enrollment
Once successfully reviewed and found eligible, EasyShiksha facilitates the enrollment process with Amity University.
Step 7: LMS Access
After successful enrollment, students receive access to the Learning Management System (LMS) to begin their academic journey and access available learning resources.
Start Your Application
Ready to begin your journey in Bachelor of Business Administration (BBA)? Click Apply Now to submit your application through EasyShiksha.
Amity University, Noida
Amity University is a UGC-recognized private university located in Noida, Uttar Pradesh, India. Known for its strong industry connections, cutting-edge curriculum, and commitment to technology-driven education, Amity University has established itself as one of central India's premier higher education institutions.
The university's vision is to foster academic excellence, industry readiness, and global competitiveness among its graduates โ making it an ideal partner for EasyShiksha's mission of accessible, quality online education.
EasyShiksha has signed an MoU with Amity University to facilitate applications for various university programs and jointly offer B.Voc programs. All degrees and certifications under these programs will be awarded by Amity University. The EasyShiksha team will provide complete assistance and support throughout the admission and program process.
Amity University, Uttar Pradesh
Sample Degree
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Frequently Asked Questions
Yes. Amity University offers undergraduate and postgraduate degree programs through its online education division.
Yes. Amity University is recognized by the UGC, and its eligible online degree programs are offered under the applicable UGC online education regulations.
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Yes. Amity University Uttar Pradesh is accredited with NAAC A+ grade.
Amity Online offers programs including MBA, MCA, BCA, BBA, B.Com and BA, along with multiple specialization options.
Amity University offers undergraduate programmes in engineering, management, commerce, computer applications, law, biotechnology, sciences, humanities, design, and other disciplines. Programme availability and specialisations may vary by campus and mode.
Amity University offers postgraduate programmes in management, engineering, computer applications, commerce, sciences, biotechnology, law, humanities, and other disciplines. Available programmes and specialisations depend on the selected campus and programme.
Yes. Amity University offers MBA programmes in various management areas. Students can explore specialisations such as finance, marketing, human resources, international business, and business analytics, depending on the programme and campus.
Yes. Amity University offers BCA programmes for students interested in computer applications and information technology. The programme covers areas related to programming, software, databases, and IT, with specific structure depending on the programme.
Amity University offers different academic and professional programmes across undergraduate and postgraduate levels. Students should check the individual programme details to understand its specific programme type, qualification, structure, and academic level.
Amity University covers domains including engineering and technology, management, computer applications, commerce, sciences, biotechnology, law, humanities, social sciences, and design. The available domains depend on the programme and campus.
Students can find specialisations across management, engineering, computer applications, commerce, sciences, law, and other disciplines. Available specialisations vary by programme and campus, so students should check the current programme details before applying.
Eligibility depends on the selected programme and academic level. Undergraduate programmes generally require the relevant qualifying examination, while postgraduate programmes usually require a suitable bachelor's degree. Some programmes may have additional requirements.
Students can apply through the applicable Amity University admission process by selecting their programme, completing the application form, submitting required information and documents, and following the programme-specific admission requirements.
Document requirements vary by programme. Students may generally need academic records, identification details, photographs, and other documents specified during application. Applicants should follow the official document checklist for their selected programme.
Programme duration varies according to the academic level, discipline, and programme structure. Students should check the individual programme details for the officially specified duration rather than assuming the same duration for every programme.
The Bachelor of Business Administration (BBA) is an undergraduate business program focused on developing management, business, and industry-relevant skills.
The program offers specializations in Data Analytics in collaboration with HCLTech and Travel and Tourism Management.
Yes. Students can work on live business problems and industry-driven projects to gain practical exposure and apply their learning.
AMI 3.0 provides features such as assignment guidance, instant doubt support, AI summaries, built-in note-taking, and AI Fundamentals certification.
Yes. Students can gain hands-on experience, collaborate with industry experts, earn project certifications, and showcase their skills through a job-ready portfolio.
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