MBA in Retail Management
Program Overview
The MBA in Retail Management is a postgraduate programme designed to develop managerial and leadership skills required for the fast-growing retail industry. The programme covers key areas such as retail operations, marketing management, consumer behaviour, supply chain management, merchandising, store management, e-commerce, sales management, and business strategy. It helps students understand changing customer preferences and develop effective strategies for managing retail businesses. Through practical learning, case studies, projects, and industry exposure, students gain the skills needed to make informed business decisions. Graduates can pursue careers in retail companies, e-commerce firms, supermarkets, brand management, sales, merchandising, and retail consulting.
Eligibility Criteria
- Educational Qualification: Candidate should have completed any bachelor degree with minimum 50% marks for General category and 45% for Reserve category from the recognised university.
Approval Details
MHRD, Government of India and UGC
Curriculum
- Management Information System
- Principles of Management
- Business Statistics
- Accounting for Managers
- Business Economics & Environment
- Basic Business Communication
- Organizational Behavior
- Cost and Managementย Accounting
- Financial Management
- Human Resource Management
- Research Methodology
- Marketing Management
- Operation Research
- Entrepreneurship and Innovation
- Logistics & Supply Chainย Management
- Consumer Behavior
- Advertisement and Promotionย Management
- International Marketing
- Legal Aspects ofย Business
- Strategic Management
- Retail Management
- Summer Internship Project
- Comprehensive / Industryย Project
- Strategic Brand Management
- Service Marketing
- Retail Management
- Business Ethics andย Corporate Governance
- New Enterprise andย Innovation Management
- Comprehensive Project
Fee Structure
Admission Process
Students can apply for theย Master of Business Administration (MBA) in Retail Management Programย from Parul University through EasyShiksha. The complete application process is designed to make enrollment simple, convenient, and accessible for eligible learners.
Step 1: Click on Apply Now
Click theย Apply Nowย button on the MBA in Retail Management Program page and begin your application through EasyShiksha.
Step 2: Complete Personal Information
Fill in the required personal, contact, and academic details accurately in the application form.
Step 3: Upload Required Documents
Upload the required documents for eligibility and enrollment verification as specified during the application process.
Step 4: Pay Application Fee
Pay the applicable program fee through the available online payment options to submit your application and initiate the enrollment process.
Step 5: Application Review
The EasyShiksha team reviews your application and submitted documents to verify your eligibility and ensure that all required information and documents have been provided.
Step 6: University Enrollment
Once the application is successfully reviewed and the learner is found eligible, EasyShiksha facilitates the enrollment process with Parul University.
Step 7: LMS Access
After successful enrollment, the learner is provided access to theย Learning Management System (LMS)ย to begin the MBA in Retail Management program and access the available learning resources.
Start Your Application
Ready to develop expertise inย retail operations, store management, merchandising, retail marketing, customer relationship management, sales, and retail supply chain management? Clickย Apply Nowย to submit your application through EasyShiksha and take the next step toward pursuing anย MBA in Retail Management from Parul University.
Career & Placements
- Retail Store Managerย โ Manage store operations, staff, sales, andย customer experience.
- Retail Operations Managerย โ Oversee day-to-day retail operationsย and improve efficiency.
- Merchandising Managerย โ Plan product selection, pricing, displays, andย inventory.
- Category Managerย โ Manage a productย category and itsย sales, pricing, andย profitability.
- Retail Sales Managerย โ Lead sales teamsย and achieve revenueย targets.
- E-commerce Managerย โย Manage online retailย operations and digitalย sales channels.
- Supply Chain Managerย โ Manage sourcing, inventory, warehousing, and distribution.
- Retail Marketing Managerย โ Develop campaigns andย strategies to attractย and retain customers.
- Brand Managerย โ Manage brand positioning, promotions, and marketย growth.
- Customer Experience Managerย โ Improve customer satisfactionย and engagement.
- Business Development Managerย โ Identify new markets, stores, partnerships,ย and growth opportunities.
Parul University, Vadodara
Parul University is a UGC-recognized private university located in Vadodara, Gujarat, India. Known for its strong industry connections, cutting-edge curriculum, and commitment to technology-driven education, Parul University has established itself as one of central India's premier higher education institutions.
The university's vision is to foster academic excellence, industry readiness, and global competitiveness among its graduates โ making it an ideal partner for EasyShiksha's mission of accessible, quality online education.
EasyShiksha has signed an MoU with Parul University to facilitate applications for various university programs and jointly offer B.Voc programs. All degrees and certifications under these programs will be awarded by Parul University. The EasyShiksha team will provide complete assistance and support throughout the admission and program process.
Parul University, Gujarat
Sample Degree
Media Gallery
Frequently Asked Questions
Yes. Parul University offers undergraduate and postgraduate degree programs through its Centre for Distance and Online Education (CDOE).
Yes. Parul University offers UGC-entitled online degree programs through its CDOE, subject to applicable UGC regulations.
Yes. Parul University is accredited with NAAC A++ grade.
The university states that its online programs are AICTE approved and UGC entitled.
ย
Parul University offers undergraduate programmes across engineering, management, commerce, computer applications, pharmacy, law, design, sciences, and healthcare.
ย
ย
Parul University offers postgraduate programmes in management, engineering, computer applications, commerce, sciences, pharmacy, law, and healthcare.
ย
Yes. Parul University offers MBA programmes with various management areas and specialisations for eligible students.
Yes. Parul University offers BCA programmes covering computer applications, programming, software, databases, and information technology.
ย
Yes. Parul University offers engineering programmes across disciplines including computer science, mechanical, civil, electrical, and electronics.
ย
Parul University offers programmes across different academic levels and programme types, depending on the selected course.
Major domains include engineering, management, commerce, computer applications, pharmacy, law, design, sciences, and healthcare.
ย
Students can explore specialisations across management, engineering, computer applications, commerce, healthcare, pharmacy, design, and other disciplines.
ย
Eligibility varies by programme and generally depends on the required qualifying examination, degree, subjects, and other programme-specific conditions.
Students can apply by selecting their programme, completing the application, submitting documents, and following the universityโs admission requirements.
Students may need academic records, identification details, photographs, and other documents specified for their selected programme.
It is a management program focused onย retail operations, sales, marketing, merchandising, inventory, supply chain, customer experience, and retail strategy.
Graduates can workย asย Store Managers, Retailย Operations Managers, Categoryย Managers, Merchandisingย Managers, Retail Marketingย Managers, E-commerceย Managers, Supply Chainย Managers, Retail Analysts, and Business Developmentย Managers.
Yes, especially forย students interested inย sales, marketing, customerย experience, fashion, e-commerce, business operations, and consumer-facingย industries.
Graduates fromย commerce, management, science, engineering, humanities, and other disciplinesย can generally pursueย the program, subjectย to the institution'sย eligibility requirements.
No. Prior retailย experience is generallyย not required. Theย program can provideย knowledge ofย retail operations, marketing, sales, merchandising,ย and management.
