MBA in Marketing Management
Program Overview
Parul Universityโsย MBA in Marketingย Managementย is aย 2-year postgraduateย management programย designed for studentsย who want toย build careers inย marketing, sales, branding, advertising, digital marketing, consumer behaviour andย business development. Theย program combines generalย management subjects withย specialised marketing subjectsย and practical learning. Students developย skills in understandingย customers, conducting marketย research, creating marketingย strategies, managing brands, using digital marketingย platforms and developingย sales strategies.ย The course canย prepare graduates forย roles such asย Marketing Executive, Brandย Manager, Digital Marketingย Specialist, Sales Manager, Business Development Executive, Product Marketing Managerย and Marketing Analyst.
Eligibility Criteria
- Educational Qualification: Candidate should have completed any bachelor degree with minimum 50% marks for General category and 45% for Reserve category from the recognised university.
Approval Details
- MHRD, Government of India and UGC
Curriculum
- Managerial Accounting &ย Costing
- Management Process & Organizationalย Behavior
- Economics for Managers
- Mathematics & Statisticsย for Business
- Professional Skills โ 1
- Technology in Businessย Management
- Indian Government Policyย and Businessย (Elective)
- Environmental, Social andย Governance (ESG)ย (Elective)
- Indian Knowledge Systemsย & Managementย (Elective)
- Contemporary Frameworksย in Managementย (Elective)
- Foreign Language โ French/German/Japaneseย (Elective)
- Constitution of Indiaย (Elective)
- Computer Application inย Management โ MS Office
- Marketing & Digital Marketingย Management
- Financial Management & FinTech
- Human Resources Management
- International Business
- Business Intelligence andย Analytics
- Business Research Methods
- System and Designย Thinkingย (Elective)
- Production and Operationsย Managementย (Elective)
- Strategic Management
- Consumer Behaviour
- Sales & Distribution Management
- Marketing Research
- Brand Managementย (Elective)
- Digital Marketingย (Elective)
- Services Marketingย (Elective)
- Integrated Marketing Communicationย (Elective)
- Retail Marketingย (Elective)
- Entrepreneurship, Innovationย and Business Plan
- Strategic Marketing Management
- Customer Relationship Management
- International Marketing
- Advertising Managementย (Elective)
- Rural Marketingย (Elective)
- E-Commerce & Socialย Media Marketingย (Elective)
- B2B Marketingย (Elective)
- Marketing Analyticsย (Elective)
- Services & Relationshipย Marketingย (Elective)
- Capstone Project โ II
Fee Structure
Admission Process
Students can apply for theย Master of Business Administration (MBA) in Marketing Management Programย from Parul University through EasyShiksha. The complete application process is designed to make enrollment simple, convenient, and accessible for eligible learners.
Step 1: Click on Apply Now
Click theย Apply Nowย button on the MBA in Marketing Management Program page and begin your application through EasyShiksha.
Step 2: Complete Personal Information
Fill in the required personal, contact, and academic details accurately in the application form.
Step 3: Upload Required Documents
Upload the required documents for eligibility and enrollment verification as specified during the application process.
Step 4: Pay Application Fee
Pay the applicable program fee through the available online payment options to submit your application and initiate the enrollment process.
Step 5: Application Review
The EasyShiksha team reviews your application and submitted documents to verify your eligibility and ensure that all required information and documents have been provided.
Step 6: University Enrollment
Once the application is successfully reviewed and the learner is found eligible, EasyShiksha facilitates the enrollment process with Parul University.
Step 7: LMS Access
After successful enrollment, the learner is provided access to the Learning Management System (LMS) to begin the MBA in Marketing Management program and access the available learning resources.
Start Your Application
Ready to develop expertise in marketing strategy, consumer behaviour, brand management, digital marketing, sales, and market research? Clickย Apply Nowย to submit your application through EasyShiksha and take the next step toward pursuing anย MBA in Marketing Management from Parul University.
Career & Placements
- Marketing Manager
- Brand Manager
- Digital Marketing Manager
- Marketing Analyst
- Sales Manager
- Business Development Manager
- Market Research Analyst
- Advertising Manager
- Social Media Manager
Parul University, Vadodara
Parul University is a UGC-recognized private university located in Vadodara, Gujarat, India. Known for its strong industry connections, cutting-edge curriculum, and commitment to technology-driven education, Parul University has established itself as one of central India's premier higher education institutions.
The university's vision is to foster academic excellence, industry readiness, and global competitiveness among its graduates โ making it an ideal partner for EasyShiksha's mission of accessible, quality online education.
EasyShiksha has signed an MoU with Parul University to facilitate applications for various university programs and jointly offer B.Voc programs. All degrees and certifications under these programs will be awarded by Parul University. The EasyShiksha team will provide complete assistance and support throughout the admission and program process.
Parul University, Gujarat
Sample Degree
Media Gallery
Frequently Asked Questions
Yes. Parul University offers undergraduate and postgraduate degree programs through its Centre for Distance and Online Education (CDOE).
Yes. Parul University offers UGC-entitled online degree programs through its CDOE, subject to applicable UGC regulations.
Yes. Parul University is accredited with NAAC A++ grade.
The university states that its online programs are AICTE approved and UGC entitled.
ย
Parul University offers undergraduate programmes across engineering, management, commerce, computer applications, pharmacy, law, design, sciences, and healthcare.
ย
ย
Parul University offers postgraduate programmes in management, engineering, computer applications, commerce, sciences, pharmacy, law, and healthcare.
ย
Yes. Parul University offers MBA programmes with various management areas and specialisations for eligible students.
Yes. Parul University offers BCA programmes covering computer applications, programming, software, databases, and information technology.
ย
Yes. Parul University offers engineering programmes across disciplines including computer science, mechanical, civil, electrical, and electronics.
ย
Parul University offers programmes across different academic levels and programme types, depending on the selected course.
Major domains include engineering, management, commerce, computer applications, pharmacy, law, design, sciences, and healthcare.
ย
Students can explore specialisations across management, engineering, computer applications, commerce, healthcare, pharmacy, design, and other disciplines.
ย
Eligibility varies by programme and generally depends on the required qualifying examination, degree, subjects, and other programme-specific conditions.
Students can apply by selecting their programme, completing the application, submitting documents, and following the universityโs admission requirements.
Students may need academic records, identification details, photographs, and other documents specified for their selected programme.
MBA in Marketingย Management is aย postgraduate managementย program focused onย marketing strategy, consumerย behavior, brand management, sales, digital marketing, marketย research, advertising,ย and product management.
Candidates who haveย completed a bachelorโsย degree from aย recognized university canย generally apply, subjectย to the specificย eligibility criteria ofย the institution.
The curriculum mayย include Marketing Management, Consumer Behavior, Brandย Management, Digital Marketing, Sales Management, Marketย Research, Advertising,ย Product Management, Retailย Marketing, and Customerย Relationship Management.
Graduates can exploreย rolesย such as Marketingย Manager, Brand Manager, Digital Marketing Manager, Sales Manager, Marketingย Analyst, Business Developmentย Manager, Market Researchย Analyst, Product Manager, and E-commerceย Manager.
An MBA inย Marketing Management canย help develop strongย communication, strategicย thinking, market analysis, branding, sales, andย customer managementย skills, preparing professionalsย for opportunities inย marketing, advertising,ย digital media, sales, e-commerce, consulting, and business development.
