MBA in Management Marketing
Program Overview
The MBA in Marketing Management is a postgraduate programme designed to develop managerial and strategic skills in the field of marketing and business development. The programme covers important areas such as consumer behaviour, market research, brand management, sales management, digital marketing, advertising, product development, and marketing strategy. Students learn how to understand customer needs, analyze market trends, develop effective marketing campaigns, and build strong brands. The course also focuses on communication, leadership, decision-making, and business analytics through practical projects, case studies, and industry exposure. Graduates can pursue careers in marketing, sales, advertising, brand management, digital marketing, market research, and business development.
Eligibility Criteria
- Educational Qualification: Candidate should have completed any bachelor degree with minimum 50% marks for General category and 45% for Reserve category from the recognised university.
Approval Details
- MHRD, Government of India and UGC
Curriculum
- Managerial Accounting &ย Costing
- Management Process & Organizationalย Behavior
- Economics for Managers
- Mathematics & Statisticsย for Business
- Professional Skills โ 1
- Technology in Businessย Management
- Marketing Management
- Consumer Behaviour
- Sales & Distribution Management
- Marketing Research
- Brand Management
- Customer Relationship Management
- Financial Management
- Human Resource Management
- Consumer Behavior
- Advertisement and Promotionย Management
- International Marketing
- Sales Management
- Strategic Management
- Legal Aspects ofย Business
- Marketing Internship / Industryย Project
- Comprehensive Project
- Strategic Brand Management
- Digital Marketing
- Services Marketing
- Marketing Analytics
- Business Ethics & Corporateย Governance
- New Enterprise & Innovationย Management
- Major Project / Dissertation
Fee Structure
Admission Process
Students can apply for theย Master of Business Administration (MBA) in Management Marketing Programย from Parul University through EasyShiksha. The complete application process is designed to make enrollment simple, convenient, and accessible for eligible learners.
Step 1: Click on Apply Now
Click theย Apply Nowย button on the MBA in Management Marketing Program page and begin your application through EasyShiksha.
Step 2: Complete Personal Information
Fill in the required personal, contact, and academic details accurately in the application form.
Step 3: Upload Required Documents
Upload the required documents for eligibility and enrollment verification as specified during the application process.
Step 4: Pay Application Fee
Pay the applicable program fee through the available online payment options to submit your application and initiate the enrollment process.
Step 5: Application Review
The EasyShiksha team reviews your application and submitted documents to verify your eligibility and ensure that all required information and documents have been provided.
Step 6: University Enrollment
Once the application is successfully reviewed and the learner is found eligible, EasyShiksha facilitates the enrollment process with Parul University.
Step 7: LMS Access
After successful enrollment, the learner is provided access to theย Learning Management System (LMS)ย to begin the MBA in Management Marketing program and access the available learning resources.
Start Your Application
Ready to develop expertise inย marketing management, consumer behaviour, brand management, market research, sales strategy, digital marketing, and customer relationship management? Clickย Apply Nowย to submit your application through EasyShiksha and take the next step toward pursuing anย MBA in Management Marketing from Parul University.
Career & Placements
- Marketing Managerย โ Develop and implementย marketing strategiesย to grow productsย and services.
- Brand Managerย โ Manage brand positioning, communication, and growth.
- Sales Managerย โ Lead sales teamsย and develop strategiesย to achieve revenueย targets.
- Business Development Managerย โ Identify new customers, markets, and businessย opportunities.
- Digital Marketing Managerย โ Manage digital campaignsย across online channels.
- Market Research Analystย โย Study customers, competitors, market trends, andย demand.
- Product Managerย โ Manage product strategy, development, positioning, and growth.
- Advertising Managerย โ Plan andย manage advertising campaigns.
- Content Marketing Managerย โ Develop content strategiesย to attract andย engage customers.
Parul University, Vadodara
Parul University is a UGC-recognized private university located in Vadodara, Gujarat, India. Known for its strong industry connections, cutting-edge curriculum, and commitment to technology-driven education, Parul University has established itself as one of central India's premier higher education institutions.
The university's vision is to foster academic excellence, industry readiness, and global competitiveness among its graduates โ making it an ideal partner for EasyShiksha's mission of accessible, quality online education.
EasyShiksha has signed an MoU with Parul University to facilitate applications for various university programs and jointly offer B.Voc programs. All degrees and certifications under these programs will be awarded by Parul University. The EasyShiksha team will provide complete assistance and support throughout the admission and program process.
Parul University, Gujarat
Sample Degree
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Frequently Asked Questions
Yes. Parul University offers undergraduate and postgraduate degree programs through its Centre for Distance and Online Education (CDOE).
Yes. Parul University offers UGC-entitled online degree programs through its CDOE, subject to applicable UGC regulations.
Yes. Parul University is accredited with NAAC A++ grade.
The university states that its online programs are AICTE approved and UGC entitled.
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Parul University offers undergraduate programmes across engineering, management, commerce, computer applications, pharmacy, law, design, sciences, and healthcare.
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Parul University offers postgraduate programmes in management, engineering, computer applications, commerce, sciences, pharmacy, law, and healthcare.
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Yes. Parul University offers MBA programmes with various management areas and specialisations for eligible students.
Yes. Parul University offers BCA programmes covering computer applications, programming, software, databases, and information technology.
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Yes. Parul University offers engineering programmes across disciplines including computer science, mechanical, civil, electrical, and electronics.
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Parul University offers programmes across different academic levels and programme types, depending on the selected course.
Major domains include engineering, management, commerce, computer applications, pharmacy, law, design, sciences, and healthcare.
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Students can explore specialisations across management, engineering, computer applications, commerce, healthcare, pharmacy, design, and other disciplines.
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Eligibility varies by programme and generally depends on the required qualifying examination, degree, subjects, and other programme-specific conditions.
Students can apply by selecting their programme, completing the application, submitting documents, and following the universityโs admission requirements.
Students may need academic records, identification details, photographs, and other documents specified for their selected programme.
It is a management program focused onย marketing strategy, consumer behavior, branding, sales, advertising, market research, product management, and customer relationships.
Graduates can workย asย Marketing Managers, Brandย Managers, Sales Managers, Business Development Managers, Product Managers, Marketย Research Analysts, Digitalย Marketing Managers, CRMย Managers, and Marketingย Consultants.
Yes, particularly forย students who enjoyย communication, creativity, sales, consumer behavior, strategy, networking,ย and business development.
Graduates fromย commerce, management, science, engineering, humanities, and other disciplinesย can generally pursueย the program, subjectย to the institution'sย eligibility criteria.
No. Prior marketingย experience is generallyย not required. Theย program develops knowledgeย ofย marketing principles, consumerย behavior, sales, branding, and business strategy.
