MBA in Digital Marketing & Sales Management
Program Overview
Theย MBA in Digital Marketing and Salesย is crafted for aspiring professionals who want to shape how brands connect, engage, and grow in the digital space. The program offers a balanced blend of creative strategy and analytical thinking, covering key areas such as social media, SEO, content marketing, digital advertising, and customer relationship management, along with essential sales techniques.
At Parul University, students learn through real-world exposure, live projects, internships, digital tools, and mentorship from industry leaders. The learning experience is immersive, practical, and designed to keep pace with industry trends. With every class and campaign, students build the skills and confidence to lead in todayโs dynamic, fast-paced marketing and sales landscape.
Eligibility Criteria
- Educational Qualification: Candidate should have completed any bachelor degree with minimum 50% marks for General category and 45% for Reserve category from the recognised university.
Approval Details
- MHRD, Government of India and UGC
Curriculum
- Management Information System
- Principles of Management
- Business Statistics
- Accounting for Managers
- Business Economics & Environment
- Organizational Behavior
- Project Management
- Marketing Management
- Consumer Behaviour
- Sales & Distribution Management
- Digital Marketing Fundamentals
- Brand Management
- Customer Relationship Management
- Marketing Research
- Professional Skills / Businessย Communication
- Digital Media andย Mobile Marketing
- Strategic Content Marketing
- Digital Marketing Communications
- Legal Aspects ofย Business
- Strategic Management
- Sales Management / Digitalย Sales
- Internship / Industry Project
- Digital Marketing Automation
- Web Analytics
- SEO and Socialย Media Marketing
- Business Ethics andย Corporate Governance
- New Enterprise andย Innovation Management
- Major Project / Dissertation
- Comprehensive Viva / Capstone
Fee Structure
Admission Process
Students can apply for theย Master of Business Administration (MBA) in Digital Marketing & Sales Management Programย from Parul University through EasyShiksha. The complete application process is designed to make enrollment simple, convenient, and accessible for eligible learners.
Step 1: Click on Apply Now
Click theย Apply Nowย button on the MBA in Digital Marketing & Sales Management Program page and begin your application through EasyShiksha.
Step 2: Complete Personal Information
Fill in the required personal, contact, and academic details accurately in the application form.
Step 3: Upload Required Documents
Upload the required documents for eligibility and enrollment verification as specified during the application process.
Step 4: Pay Application Fee
Pay the applicable program fee through the available online payment options to submit your application and initiate the enrollment process.
Step 5: Application Review
The EasyShiksha team reviews your application and submitted documents to verify your eligibility and ensure that all required information and documents have been provided.
Step 6: University Enrollment
Once the application is successfully reviewed and the learner is found eligible, EasyShiksha facilitates the enrollment process with Parul University.
Step 7: LMS Access
After successful enrollment, the learner is provided access to theย Learning Management System (LMS)ย to begin the MBA in Digital Marketing & Sales Management program and access the available learning resources.
Start Your Application
Ready to develop expertise inย digital marketing, sales strategy, social media marketing, search engine marketing, customer engagement, brand management, and business development? Clickย Apply Nowย to submit your application through EasyShiksha and take the next step toward pursuing anย MBA in Digital Marketing & Sales Management from Parul University.
Career & Placements
- Digital Marketing Managerย โย Plan and manageย digital marketing strategiesย and campaigns.
- Social Media Managerย โ Develop social mediaย strategies, content, andย engagement campaigns.
- SEO/SEM Specialistย โ Improve websiteย visibility and manageย search marketing campaigns.
- Performance Marketing Managerย โ Optimize paid advertisingย campaigns based onย measurable results.
- Brand Managerย โ Develop brand strategy, positioning, andย marketing initiatives.
- Content Marketing Managerย โ Create strategies forย content that attractsย and engages customers.
- E-commerce Managerย โ Manage online salesย channels, customer experience, and e-commerceย growth.
Parul University, Vadodara
Parul University is a UGC-recognized private university located in Vadodara, Gujarat, India. Known for its strong industry connections, cutting-edge curriculum, and commitment to technology-driven education, Parul University has established itself as one of central India's premier higher education institutions.
The university's vision is to foster academic excellence, industry readiness, and global competitiveness among its graduates โ making it an ideal partner for EasyShiksha's mission of accessible, quality online education.
EasyShiksha has signed an MoU with Parul University to facilitate applications for various university programs and jointly offer B.Voc programs. All degrees and certifications under these programs will be awarded by Parul University. The EasyShiksha team will provide complete assistance and support throughout the admission and program process.
Parul University, Gujarat
Sample Degree
Media Gallery
Frequently Asked Questions
Yes. Parul University offers undergraduate and postgraduate degree programs through its Centre for Distance and Online Education (CDOE).
Yes. Parul University offers UGC-entitled online degree programs through its CDOE, subject to applicable UGC regulations.
Yes. Parul University is accredited with NAAC A++ grade.
The university states that its online programs are AICTE approved and UGC entitled.
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Parul University offers undergraduate programmes across engineering, management, commerce, computer applications, pharmacy, law, design, sciences, and healthcare.
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Parul University offers postgraduate programmes in management, engineering, computer applications, commerce, sciences, pharmacy, law, and healthcare.
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Yes. Parul University offers MBA programmes with various management areas and specialisations for eligible students.
Yes. Parul University offers BCA programmes covering computer applications, programming, software, databases, and information technology.
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Yes. Parul University offers engineering programmes across disciplines including computer science, mechanical, civil, electrical, and electronics.
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Parul University offers programmes across different academic levels and programme types, depending on the selected course.
Major domains include engineering, management, commerce, computer applications, pharmacy, law, design, sciences, and healthcare.
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Students can explore specialisations across management, engineering, computer applications, commerce, healthcare, pharmacy, design, and other disciplines.
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Eligibility varies by programme and generally depends on the required qualifying examination, degree, subjects, and other programme-specific conditions.
Students can apply by selecting their programme, completing the application, submitting documents, and following the universityโs admission requirements.
Students may need academic records, identification details, photographs, and other documents specified for their selected programme.
It is a management program that combinesย marketing, sales, digital technologies, customer behavior, branding, advertising, and business strategy.
Graduates can pursueย roles such asย Digital Marketing Manager, Brand Manager, Performanceย Marketing Manager, Socialย Media Manager, SEOย Specialist, E-commerceย Manager, Sales Manager, Business Development Manager, and Marketing Analyst.
Yes, especially forย students interested inย marketing, technology, creativity, communication, sales,ย consumer behavior, andย online business.
No. You don'tย need an advancedย technical background. However, familiarity withย social media, websites, analytics, advertisingย platforms, and basicย data analysisย can be helpful.
- Digital marketing strategy
- SEO and SEM
- Social media marketing
- Content marketing
- Performance marketing
- Googleย Analytics and marketingย analytics
- CRM
- E-commerce
