B.Voc (Degree) in BBA (Event Management & PR)
Program Overview
The BBA (Event Management & Public Relations) at Mangalayatan University is a six-semester undergraduate management program combining business administration with event management, marketing communication and public relations. The curriculum begins with foundational areas such as Business Economics, Basic Accounting, Principles of Management, Computer Applications and Business Communication, along with a specialized introduction to Special Events โ Wedding Planning.
As students progress, the program develops knowledge of advertising, finance, marketing, accounting, event production, logistics and catering. The curriculum then moves into organizational behaviour, human resource management, corporate events, marketing communication, business environment and business statistics. These subjects provide a combination of management knowledge and event-focused learning.
The later semesters introduce specialized areas including Legal Aspects of Event Management, Event Safety & Risk Management, Public Relations, Hospitality Management, Experiential Marketing, Celebrity Management and Digital & Social Media Marketing. The final semester covers sports events, event concepts and designing, business policy, Goods and Service Tax, business ethics and governance, and sales and marketing.
The syllabus therefore develops knowledge across event planning, production, logistics, marketing, communication, public relations, hospitality, legal compliance, risk management and business administration. The curriculum includes specialized topics such as wedding planning, corporate events, celebrity management and sports events, while also developing broader business and professional skills.
Eligibility Criteria
The minimum eligibility for admission in B.Voc is 10+2 (in any stream) or equivalent or a two-year ITI Diploma after Class 10th or a three-year Polytechnic Diploma after Class 10th.
Approval Details
MHRD, Government of India and UGC
Curriculum
The first semester establishes the foundations of business administration while introducing students to communication, computing and specialized wedding-event planning. The semester contains six Core Courses and carries 18 credits.
1. Business Economics
This subject introduces economic concepts and their application to business decision-making. Students study microeconomics, macroeconomics, market analysis, business strategy, risk and international economics.
Key Topics:
- Basic concepts of Business Economics
- Microeconomic and macroeconomic principles
- Supply, demand and market structures
- Market analysis and demand forecasting
- Business strategy and decision-making
- Risk and uncertainty
- Cost-benefit analysis
- International economics
- Economic forecasting and trends
2. Basic Accounting
Basic Accounting develops an understanding of accounting terminology, accounting principles and preparation of important financial records and statements.
Key Topics:
- Accounting terminology and accounting equation
- Dual aspect and rules of debit and credit
- Journal, cash book and ledger
- Trial balance
- Stock valuation and depreciation
- Final accounts and adjustment entries
- Shares and debentures
- Profit and loss statement
- Break-even point and cash flow analysis
- Bank reconciliation and bills of exchange
3. Principles of Management
This course introduces management functions and the evolution of management thought. It also covers planning, organizing, staffing, leadership, communication and change management.
Key Topics:
- Nature and importance of management
- Evolution of management thought
- Planning and strategic management
- Forecasting and premising
- Decision-making and problem-solving
- Management by Objectives
- Organizational structure and delegation
- Staffing and coordination
- Leadership styles
- Organizational communication
- Change management
4. Computer Applications
Computer Applications introduces students to fundamental computer concepts and commonly used applications for business environments.
Key Topics:
- Computer basics and characteristics
- Hardware and software
- Number systems
- Computer peripherals and memory
- Operating systems
- Databases
- MS Word
- MS Excel
- MS PowerPoint
- Computer networks
- Internet and World Wide Web
5. Business Communication
This course develops foundational business communication skills for professional and organizational contexts.
Key Topics:
- Meaning and objectives of business communication
- Forms and models of communication
- Principles of effective communication
- Corporate communication
- Formal and informal communication
- Group discussions and presentations
- Business letters
- Oral and non-verbal communication
- Interviewing skills
- Resume, letter and application writing
- International communication and cultural sensitivity
6. Special Events โ Wedding Planning
This specialized course introduces wedding planning and social events, including wedding concepts, budgeting, themes, hospitality and vendor management.
Key Topics:
- Wedding planning and special events
- Types of weddings and social events
- Wedding concepts, dates and venues
- Event budgeting and planning
- Destination, inter-city and cruise weddings
- Wedding themes and rituals
- Banquet management
- Hospitality and client management
- Vendor management
- Light, sound and technical equipment
- Catering, transport, invitations, photography and entertainment
Download Syllabus
The second semester expands business knowledge into advertising, finance, marketing and cost accounting while introducing dedicated event production, logistics and catering subjects. The semester carries 18 credits.
1. Advertising Management
Advertising Management focuses on planning, developing, executing and evaluating advertising campaigns.
Key Topics:
- Advertising as a marketing communication tool
- Advertising strategy and planning
- Target audiences and key messages
- Consumer behaviour and advertising
- Media planning and buying
- Creative development and copywriting
- Campaign execution and evaluation
- Integrated Marketing Communications
- Globalization and cultural sensitivity
- Emerging advertising technologies
2. Business Finance
Business Finance introduces financial analysis, planning, investment decisions and financial risk management.
Key Topics:
- Financial statement analysis
- Financial planning and forecasting
- Capital budgeting
- Risk management
- Financial markets and instruments
- Cost of capital
- Financial reporting and compliance
- Working capital management
- Corporate finance
- Financial modeling
3. Marketing Theory and Practices
This subject develops an understanding of marketing principles and their practical application.
Key Topics:
- Marketing fundamentals and marketing mix
- Market research
- Consumer behaviour
- Marketing strategy
- Brand management
- Digital marketing
- Advertising and promotion
- Marketing ethics and social responsibility
- Global marketing
- Marketing metrics and performance measurement
4. Management and Cost Accounting
Management and Cost Accounting introduces cost concepts and their application to planning, control and decision-making, including event-related costing.
Key Topics:
- Nature and scope of cost accounting
- Cost concepts and classification
- Costing methods and techniques
- Cost behaviour
- Event budgeting
- Cost control
- Costing of event management services
- Management accounting in event management
5. Event Production and Logistics
This course provides knowledge of event production and logistics, from production setup and venue management to transportation, accommodation and event resources.
Key Topics:
- Event production concepts and themes
- Stage setup and fabrication
- Light, sound and LED setups
- Backstage management
- Vendor handling
- On-site event management
- Pre-production and post-production analysis
- Event logistics
- Venue and accommodation management
- Transportation and travel arrangements
- Audio-visual and technical facilities
- Event logistics policies and resource reservation
6. Event Planning and Catering
This subject covers the event planning process and catering services, including budgeting, logistics, food safety and current event-planning practices.
Key Topics:
- Client consultation
- Venue selection
- Event budgeting
- Logistics management
- Event promotion
- On-site coordination
- Menu planning
- Food preparation and presentation
- Staffing
- Food safety and hygiene
- Sustainable event practices
- Technology integration
- Crisis management
- Vendor coordination and client communication
Semester III combines organizational and human-resource subjects with specialized corporate event management, marketing communication and business analytics. It consists of six Core Courses and carries 18 credits.
1. Organisational Behaviour
Organisational Behaviour examines individual and group behaviour within organizations and introduces concepts related to motivation, leadership, communication, conflict and organizational change.
Key Topics:
- Nature and scope of Organisational Behaviour
- Organizational goals and models
- Personality and perception
- Motivation theories
- Interpersonal and group behaviour
- Leadership
- Group decision-making
- Team management
- Conflict management
- Organizational change and culture
2. Human Resource Management
Human Resource Management focuses on managing people from recruitment and selection through development, compensation and performance management.
Key Topics:
- Concept and scope of HRM
- HR manager competencies
- Workforce diversity and technological change
- Human resource planning
- Job analysis and job design
- Recruitment and selection
- Training and development
- Compensation management
- Performance appraisal
- International HRM
- E-HRM and HRIS
- Contemporary HRM issues
3. Special Events โ Corporate Events
This course focuses on planning and managing corporate events such as meetings, conferences, seminars, exhibitions and conventions.
Key Topics:
- Corporate event planning
- Event industry and event-planner skills
- Event concepts and goal setting
- Target audience and event branding
- Budget management
- MICE
- Meeting and conference planning
- Venue and resource management
- Corporate event dรฉcor and design
- Marketing and promotion
- Risk management and contingency planning
- International, CSR and government events
- Event evaluation and project management
- Corporate event business planning
4. Marketing Communication
Marketing Communication develops an understanding of integrated communication strategies used to reach and engage target audiences.
Key Topics:
- Integrated Marketing Communication
- Target audience segmentation
- Brand management
- Advertising
- Communication channels
- Brand identity and positioning
- Measurement and analytics
- KPIs
- Engagement and conversions
- ROI and customer lifetime value
5. Business Environment
Business Environment examines the internal and external factors influencing business decisions and operations.
Key Topics:
- Business environment framework
- Environmental scanning and monitoring
- Economic environment
- Government economic policies
- Industrial, fiscal, monetary and EXIM policies
- Political and legal environment
- Socio-cultural environment
- International business environment
- Technological environment
- Intellectual Property Rights
- Technology transfer
6. Business Statics
The syllabus uses the title Business Statics and covers statistical concepts applied to business and economics.
Key Topics:
- Descriptive statistics
- Measures of central tendency and dispersion
- Probability
- Sampling and estimation
- Hypothesis testing
- Regression analysis
- Time series analysis
- Decision analysis
- Data visualization
- Quality control
- Business forecasting and applications
Semester IV strengthens the specialized event-management component through legal compliance, safety and risk management, public relations and entrepreneurship while also covering consumer behaviour and training and development.
1. Consumer Behaviour
Consumer Behaviour examines how consumers perceive, evaluate and make decisions about products, services and brands.
Key Topics:
- Consumer behaviour concepts and models
- Consumer involvement
- Perceived risk
- Consumer decision-making
- Consumer perception and knowledge
- Consumer learning
- Motivation and drive
- Personality and self-concept
- Demographic and psychographic segmentation
- Lifestyle and reference groups
- Consumer culture and family decision-making
2. Entrepreneurship and Small Business Management
This subject introduces entrepreneurship, business ideas, business planning, small-business operations and growth strategies.
Key Topics:
- Entrepreneurship concepts and characteristics
- Entrepreneurial opportunities
- Types of entrepreneurs
- Creativity and innovation
- Business idea generation
- Market research and feasibility
- Business planning
- Marketing strategy
- Financial management
- Small-business ownership and registration
- Entrepreneurial leadership and hiring
- Operations and supply chain management
- Growth and scaling strategies
3. Legal Aspects of Event Management
This course examines legal requirements and compliance issues relevant to event management in India.
Key Topics:
- Contracts, agreements and MOUs/MOAs
- Event proposals and vendor contracts
- Venue and property law
- Environmental and noise regulations
- Electricity, building and fire regulations
- GST and entertainment tax
- Company and business law
- Copyrights and patent rights
- Event licenses and approvals
- PPL and IPRS licenses
- Foreign artist permissions
- Permissions and No Objection Certificates
- Risk and incident management
4. Training and Development
Training and Development covers methods for identifying skill gaps, designing training programmes and evaluating employee development.
Key Topics:
- Training needs assessment
- Instructor-led training
- On-the-job training
- E-learning
- Workshops and seminars
- Simulations and role-playing
- Training design and development
- Employee development
- Training evaluation
- Technology in training
- Compliance training
- Career development
- Organizational learning
5. Event Safety & Risk Management
This course introduces risk identification, mitigation, emergency response and safety considerations for different types of events.
Key Topics:
- Risk management for events
- Risk identification and assessment
- Crowd control
- Fire safety
- Emergency medical services
- Food and water safety
- Risk mitigation
- Security threats and equipment hazards
- Alcohol and crowd control
- Emergency response teams
- Event risk-management drills
- Outdoor event safety
- Stage safety and pyrotechnics
- Noise and traffic safety
6. Public Relations
Public Relations introduces reputation management, stakeholder relations, media communication, PR content and online public relations.
Key Topics:
- History of Public Relations
- Digital communications
- PR reputation management
- Internal and external PR
- Stakeholder relations
- Customer and supplier communication
- Government and environmental PR
- Press releases and feature writing
- Media relations
- Media campaigns and press kits
- Marketing communication
- Online PR
- Email campaigns
- Content marketing and SEO
Semester V brings together hospitality operations, business law, experiential marketing, celebrity management, professional communication and digital/social media marketing. All six courses are Core Courses carrying 18 credits in total.
1. Hospitality Management
Hospitality Management provides an overview of hospitality, tourism and events, with particular attention to accommodation, front office, housekeeping and food-and-beverage operations.
Key Topics:
- Nature and features of hospitality
- Accommodation industry
- Hotel operations
- Hospitality industry networks
- Front office operations
- Hotel reservations
- Housekeeping management
- Food and beverage services
- Restaurant operations
- Guest amenities
- Housekeeping control desk
- Supervision and guest complaints
- Hospitality management in special events
2. Business Law
Business Law introduces legal principles governing commercial transactions and business relationships.
Key Topics:
- Contract law
- Offer, acceptance and consideration
- Tort law
- Corporate law
- Corporate governance
- Intellectual Property Law
- Employment law
- Bankruptcy law
- Consumer protection law
- International business law
3. Experiential Marketing
Experiential Marketing examines strategies for creating engaging brand experiences and measuring consumer response.
Key Topics:
- Concepts and evolution of experiential marketing
- Consumer behaviour and emotional connections
- Event marketing
- Experiential retail
- Pop-up stores
- Brand activations
- Immersive experiences
- Guerrilla and viral campaigns
- Influencer collaborations
- Storytelling and interactive technology
- KPIs and consumer engagement
- ROI assessment
4. Special Events โ Celebrity Management
This subject introduces the management of celebrities and influencers across entertainment, sports and digital media.
Key Topics:
- Celebrity management concepts
- Celebrity culture and industry trends
- Talent acquisition and selection
- Talent scouting and evaluation
- Celebrity market value
- Brand partnerships and endorsements
- Contract and partnership considerations
- Celebrity event planning
- Logistics, security and hospitality
- Media coverage and audience engagement
- Privacy and ethical considerations
5. Soft Skills & Interpersonal Communication
This course develops communication, leadership, teamwork, interpersonal and problem-solving skills relevant to professional environments.
Key Topics:
- Soft skills and their significance
- Goal setting and positive thinking
- Listening, speaking, reading and writing
- Public speaking
- Oral vocabulary
- Group discussions
- Formal and informal writing
- Email and report writing
- Leadership and team building
- Conflict management
- Self-awareness and self-esteem
- Problem-solving and lateral thinking
6. Digital & Social Media Marketing
Digital & Social Media Marketing focuses on digital marketing strategies, search advertising and social media campaigns.
Key Topics:
- Evolution of digital marketing
- Digital marketing strategy
- P.O.E.M. framework
- Digital marketing planning
- Social media platforms
- Internet marketing
- Digital marketing mix
- Search Engine Optimisation
- Search advertising and Google Adwords
- Social media marketing
- Influencer marketing
- Instagram and Snapchat strategies
- Twitter marketing
- Facebook marketing
- LinkedIn marketing and lead generation
- Content strategy and analytics
The sixth semester completes the curriculum with specialized sports-event management and event designing alongside business policy, taxation, ethics, governance, sales and marketing. It carries 18 credits.
1. Special Events โ Sports Events & Management
This subject introduces sports event management, including planning, marketing, operations, evaluation, legal considerations and safety.
Key Topics:
- Sports industry and sports events
- Sports event management principles
- Sports event planning
- Market research and budgeting
- Venue and logistics planning
- Risk management and contingency planning
- Sports event marketing
- Sponsorship and partnerships
- Advertising and public relations
- Ticketing and audience engagement
- Operations and volunteer management
- Security and crowd management
- Event evaluation and reporting
- Intellectual Property Rights and licensing
- Health, safety and ethical considerations
2. Event Concepts & Designing
Event Concepts & Designing focuses on the stages of event managementโresearch, design, planning, coordination and evaluationโand develops theoretical and practical understanding of event management.
Key Topics:
- Definition and objectives of events
- Types of events
- Leisure, cultural and organizational events
- Event characteristics
- Event infrastructure
- Core concept, people, talent and structure
- Clients and target audiences
- Event objectives and budgets
- Event organizers and marketing intelligence
- Event structure and creative parameters
- Permissions and security
- The 5 C's of event conceptualization
- Events as a marketing tool
- Brand building through live events
- Event designing for weddings, artist nights, DJ nights and concerts
- Fairs, carnivals and religious festivals
3. Business Policy
Business Policy introduces strategic management, corporate policies and organizational decision-making.
Key Topics:
- Business policy and strategic management
- Strategic planning
- Environmental scanning
- Strategy formulation and implementation
- SWOT and Porter's Five Forces
- Corporate governance
- Competitive advantage
- Business-level strategy
- Corporate-level strategy
- Strategic analysis and decision-making
- Organizational structure and design
- Strategy implementation and control
- Case studies and applications
- Emerging trends
- CSR and business ethics
4. Goods and Service Tax
Goods and Service Tax introduces the GST framework, registration, tax collection, input tax credit, compliance and administration.
Key Topics:
- Introduction to GST
- Constitutional framework
- Levy and collection of GST
- CGST, SGST, IGST and UTGST
- GST registration
- Composition scheme
- Input Tax Credit
- GST invoices and record keeping
- Assessment and audit
- GST offences and penalties
- Refunds
- Advance ruling
- GST Council and administration
5. Business Ethics and Governance
Business Ethics and Governance introduces ethical theories, corporate responsibility, governance and ethical decision-making in business.
Key Topics:
- Definition and theories of ethics
- Ethical decision-making frameworks
- Ethical issues in business
- Corporate Social Responsibility
- Stakeholder theory
- Corporate governance
- Ethical organizational culture
- Business and society
- Ethics in marketing and advertising
- Ethics in finance and accounting
- Ethics in HR and supply chain management
- Global business ethics
- Emerging ethical challenges
- Ethical reasoning and decision-making
6. Sales and Marketing
Sales and Marketing develops knowledge of business organization, marketing principles, research, customer relationship management, sales and distribution and digital marketing.
Key Topics:
- Business organization and management
- Advertising, public relations and salesmanship
- Customer expectations and buyer behaviour
- Media relations and media buying
- Career planning and professional skills
- Legal aspects of business
- Principles of marketing
- Research methodology
- E-Commerce
- B2B marketing
- Customer Relationship Management
- Integrated Marketing Communication
- Rural marketing
- Sales and distribution
- Digital marketing tactics
- Business sustainability and corporate governance
Fee Structure
Admission Process
Students can apply for theย BBA (Event Management& PR) programme through EasyShiksha. The complete application process is designed to make admission simple and convenient for eligible students.
Step 1: Click on Apply Now
Click the Apply Now button on the BBA (Event Management& PR) programme page and begin your application through EasyShiksha.
Step 2: Complete Personal Information
Fill in the required personal, contact and academic details accurately in the application form.
Step 3: Upload Required Documents
Upload the required documents for eligibility and admission verification as specified during the application process.
Step 4: Pay Application Fee
Pay the applicable application fee through the available online payment options to submit your application and initiate the admission process.
Step 5: Application Review
The EasyShiksha team reviews your application and submitted documents to verify your eligibility and ensure that the required information and documents have been provided.
Step 6: University Enrollment
Once the application is successfully reviewed and the student is found eligible, EasyShiksha facilitates the enrollment process with Mangalyatan University.
Step 7: LMS Access
After successful enrollment, the student is provided access to the Learning Management System (LMS) to begin their academic journey and access the available learning resources.
Start Your Application
Ready to begin your journey in Software Development? Click Apply Now to submit your application through EasyShiksha.
Career & Placements
The curriculum combines business administration with event planning, event production, marketing communication, public relations, hospitality, digital marketing, corporate events, celebrity management and sports events. Based on these curriculum areas, graduates can explore opportunities across event management, marketing, communication, hospitality and business functions.
Event Management Roles
- Event Planner โ Plan and coordinate events according to client requirements, budgets and event objectives.
- Event Coordinator โ Support event execution by coordinating teams, vendors, venues and event activities.
- Event Production Executive โ Work with event production requirements such as stage setups, lighting, sound, LED systems and backstage operations.
- Event Logistics Coordinator โ Coordinate transportation, accommodation, venue requirements, equipment and related logistics.
- Wedding Planner โ Work on wedding concepts, budgeting, vendors, hospitality, themes and event arrangements.
- Corporate Event Coordinator โ Support meetings, conferences, exhibitions, conventions and other corporate events.
- Sports Event Coordinator โ Explore roles involving sports event planning, operations, marketing and audience engagement.
Marketing and Digital Roles
- Marketing Executive โ Apply marketing principles, campaign planning and customer-focused strategies.
- Digital Marketing Executive โ Work with digital marketing plans, online platforms and digital campaigns.
- Social Media Marketing Executive โ Support social media campaigns, content strategies and audience engagement.
- Advertising Executive โ Work with advertising planning, media selection and campaign execution.
- Experiential Marketing Executive โ Support brand activations, event marketing, immersive experiences and experiential campaigns.
- Sales and Marketing Executive โ Apply sales, marketing, customer relationship and promotional strategies.
Public Relations and Communication Roles
- Public Relations Executive โ Work on stakeholder communication, reputation management and PR campaigns.
- Media Relations Executive โ Support media communication, journalist outreach, press releases and media campaigns.
- Content and Communication Executive โ Develop content for digital and traditional communication channels.
- Corporate Communication Executive โ Support organizational communication and marketing communication activities.
Hospitality and Special Events
- Hospitality Executive โ Explore roles related to accommodation, front office, housekeeping and hospitality operations.
- Guest Relations Executive โ Apply communication and hospitality knowledge in guest-facing functions.
- Special Events Coordinator โ Support specialized events involving weddings, celebrities, sports and corporate clients.
- Celebrity Event Management Executive โ Work with event logistics, hospitality, security and media coordination for celebrity-related events.
Entrepreneurship and Independent Work
The curriculum includes Entrepreneurship and Small Business Management, including business idea development, feasibility analysis, business planning, financial management, operations and growth strategies. Students can therefore explore entrepreneurship in areas such as event planning, event services, marketing services and related business activities.
The syllabus also specifically discusses promoting event-planning services, starting a corporate event-planning business and preparing a business plan within the Corporate Events course.
Mangalayatan University, Aligarh
Mangalayatan University is a UGC-recognized private university located in Aligarh, Uttar Pradesh, India. Known for its strong industry connections, cutting-edge curriculum, and commitment to technology-driven education, Mangalayatan University has established itself as one of central India's premier higher education institutions.
The university's vision is to foster academic excellence, industry readiness, and global competitiveness among its graduates โ making it an ideal partner for EasyShiksha's mission of accessible, quality online education.
EasyShiksha has signed an MoU with Mangalayatan University to facilitate applications for various university programs and jointly offer B.Voc programs. All degrees and certifications under these programs will be awarded by Mangalayatan University. The EasyShiksha team will provide complete assistance and support throughout the admission and program process.
Mangalayatan University, Uttar Pradesh
Sample Degree
Documents
Media Gallery
Frequently Asked Questions
Mangalayatan University is located at 33rd Milestone, Aligarh-Mathura Highway, Beswan, Aligarh, Uttar Pradesh, India. The campus is situated in close proximity to the Yamuna Expressway and the cities of Aligarh and Mathura.
Mangalayatan University was established in 2006 under the Mangalayatan University, Uttar Pradesh Act, 2006. The University states that it has the right to confer degrees under Sections 2(f) and 22(1) of the UGC Act.
Yes. Mangalayatan University states that it is recognized by the University Grants Commission (UGC) and was established through an Act of the Uttar Pradesh State Legislature. The University also lists NAAC A+ accreditation among its recognitions.
Yes. The University states that it is recognized by UGC-DEB for Open and Distance Learning (ODL) and is entitled by the UGC to offer online degree programmes. It also states that its online programmes are approved by AICTE.
Mangalayatan University offers programmes across multiple academic levels, including UG, PG, Diploma, PG Diploma and PhD. Its programme portfolio covers areas such as Engineering & Technology, Computer Applications, Management, Agriculture, Biotechnology, Pharmacy, Physiotherapy, Nursing, Journalism & Mass Communication and other disciplines.
Depending on the programme, applicants may be required to provide Class 10 and Class 12 certificates and marksheets, graduation/post-graduation marksheets where applicable, competitive examination rank card where applicable, migration/transfer certificate and recent passport-size photographs. Original documents may be required for verification.
Yes. The University states that students can apply for an education loan through banks, subject to the bank's eligibility criteria.ย
The BBA in Event Management & Public Relations is a six-semester undergraduate program titled Bachelor of Business Administration (Event Management & Public Relations). It combines business administration with event management, marketing communication, public relations, hospitality, digital marketing and specialized event areas. The curriculum contains 108 total credits.
The syllabus covers Business Economics, Accounting, Management, Computer Applications, Business Communication, Advertising, Finance, Marketing, Event Production and Logistics, Event Planning and Catering, Corporate Events, Public Relations, Hospitality Management, Experiential Marketing, Celebrity Management, Digital & Social Media Marketing, Sports Events and Event Concepts & Designing, along with several business and professional subjects.
The curriculum supports development of skills in event planning, event production, logistics coordination, budgeting, marketing, digital marketing, public relations, communication, hospitality, risk management, business decision-making, leadership, teamwork, problem-solving and stakeholder management.
Graduates can explore career areas such as event planning and coordination, event production, wedding planning, corporate events, sports events, hospitality, public relations, media relations, marketing, digital and social media marketing, experiential marketing, sales and related business functions. The curriculum also includes entrepreneurship and corporate event business planning.
