SVKM's NMIMS Pravin Dalal School of Entrepreneurship and Family Business introduces Bachelor’s in Business Management and Marketing Program

The three-year program aims to nurture students with technological and psychological aspects of business and marketing at undergraduate level

Mumbai, 29th June 2021: SVKM's NMIMS, an academic institute with a legacy of 40 years, has announced Bachelor’s in Business Management and Marketing Program (BBMM) at Pravin Dalal School of Entrepreneurship & Family Business Management (PDSE & FBM), Mumbai. Especially designed for aspiring entrepreneurs, the three-year bachelor’s program aims to nurture young minds for corporate leadership positions. The dynamic curriculum strongly focuses on practices like digital marketing, marketing research and analytics, franchisee modeling, channel and neuro marketing, among others.

To be eligible, an applicant must have passed the 10+2 or equivalent examinations (minimum 50% aggregate marks) from a recognized board. The application window has started from 22nd June 2021, the details of which are available on the website. The program will be commencing from 2nd August 2021.

The BBMM program is developed with a strong focus on fundamentals of marketing communications and analytics. Apart from theoretical knowledge, the interactive pedagogy includes live project-based training, industry interaction, plant visits and case studies to ensure students receive hands-on experience. The students will be equipped to handle various facets of new age marketing and entrepreneurship using the latest information and communication technologies. The inclusive international and a national visit will allow students to witness the best business practices nationally as well as globally. Additionally, the program will have French, Spanish or German as a foreign language.

Speaking about the new specialization announcement, Dr. Ramesh Bhat, Vice Chancellor, SVKM’s NMIMS University, said, “With a radical shift to digital channels, robust and reliable digital marketing strategies are vital to the success of every business in the future. With demand for technology-driven marketing on a rise, the future generation needs to be up-skilled and aligned with the changing business scenario. At NMIMS Pravin Dalal School of Entrepreneurship & Family Business Management, we are enabling the development of leadership skills and specialized knowledge requirements necessary to cultivate an entrepreneurial mind-set. The specialised programs are aimed to meet the future skills and prepare highly skilled and creative professionals who can lead successful businesses.”

Explaining the uniqueness of the program, Prof. Seema Mahajan, Director, Pravin Dalal School of Entrepreneurship & Family Business Management, said, “Our focus on innovative methodologies have aided in developing award winning programs under the Family Business and Entrepreneurship Management. With the new program, we aim to prepare highly skilled, innovative and creative professionals who will be able to create their own businesses as well as set up higher managerial roles in well-established business organizations. Our futuristic curriculum is designed to develop and nurture future leadership while equipping them with fundamentals of business management and emerging marketing concepts. Our rigorous and innovative pedagogy will help the aspiring young entrepreneurs understand the intricacies of the changing business dynamics and tackle it from a marketing perspective.”

PDSE&FBM, Mumbai, is accredited by the Association to Advance Collegiate Schools of Business (AACSB), one of the most prestigious professional accreditations in business education. It was also recognized as "The 2020 Innovation that Inspires” by AACSB. NMIMS Mumbai is also accredited by the National Assessment and Accreditation Council (NAAC) with Grade A+ (3.59 CGPA). 

About Pravin Dalal School of Entrepreneurship & Family Business Management, Mumbai

PDSE&FBM was established to assist family owned firms to be in line with professional organizations. Being pioneers in the segment for more than a decade we understand the emerging needs of family run businesses in the growth and emergence of India as a strong nation. With an Alumni base of 4500 plus entrepreneurs from a family business background, in the last 22 years the School has taken serious initiatives and has developed expertise in Family Business and Entrepreneurship Management. The School focuses on understanding and respecting each culture and values system existing in Indian markets and brings in transformation by becoming a part of the family thereby actually doing mentoring and handholding. 

Website:https://familybusiness.nmims.edu/ 

Follow us on –

Facebook: https://www.facebook.com/NMIMS.Entrepreneurship/

LinkedIn: https://www.linkedin.com/company/pravin-dalal-school-of-entrepreneurship-and-family-business-management-pdse-fb/

About SVKM’s NMIMS

Established in 1981, NMIMS is today recognized as a globally reputed university with strong industry linkages. It offers multiple disciplines across 8 campuses that consist of 17 specialized schools, more than 17000 students, and about 750 full-time faculty members, 10 faculty members with Fulbright Scholarship and Humboldt International Scholarship for post-doctoral researchers. It is known for its consistent academic quality and research-focused approach towards holistic education. 

Website: https://www.nmims.edu/

Follow us on –

Twitter:https://twitter.com/nmims_india 

LinkedIn:  https://www.linkedin.com/school/nmims_india/ 

Instagram:https://www.instagram.com/nmims_india/?hl=en

Facebook:https://www.facebook.com/NMIMS.India/