Simplilearn partners with Jagran Lakecity University to upskill students in Digital Marketing

Bangalore: 16 July, 2021 – Simplilearn, the world’s number one online bootcamp for digital economy skills training & Jagran Lakecity University, Central India’s number one global university, today announced its partnership to offer a Post Graduate Program in Digital Marketing for the students already enrolled in the MA Digital Marketing program at Jagran Lakecity University. This PG program component offered by Simplilearn will be in partnership with Purdue University and co-created with Facebook and is ideal for students who wish to pursue a career in Digital Marketing and gain hands-on experience to become job-ready.

The MA (Digital Marketing) programme of Jagran Lakecity University is a comprehensive industry integrated Postgraduate programme that explores the digital marketing environment from both a consumer and business perspective. The two year provides an overview of various online business models and delves into digital advertising and social media marketing techniques and technologies. A mixture of case studies, guest speakers and assignments, including one that uses real advertising data, translates theory into practice.

This comprehensive program brings together Simplilearn’s award-winning curriculum to help students gain a set of in-demand digital marketing skills needed to jumpstart their careers, and academic excellence of Jagran Lakecity University. With 200+ hours of applied learning and 40+ hours of self-paced learning modules- delivered via Simplilearn’s high-engagement bootcamp-style learning delivery model, the program offers participants a comprehensive learning experience that covers advanced digital marketing strategies. The key domains covered include search engine optimization (SEO), social media, pay-per-click (PPC), web analytics, and email marketing.

Upon completion, program graduates will receive a joint Post Graduate certification from Simplilearn and Jagran Lakecity University, along with the Purdue University’s Alumni Association membership. Learners will also receive certificates from Simplilearn for individual courses in the learning path, be enrolled into Simplilearn’s Job Assistance service, and have access to the IIMJobs Pro-Membership for six months. All this in addition to the final Postgraduate Degree from jagran Lakecity University upon completion of the two year degree programme.

Speaking about the program, Krishna Kumar, Founder & CEO, Simplilearn said, “2020 has been a watershed moment in history. The world, today, is witnessing the ‘New Normal’, which is primarily dominated by digitization. With both businesses and consumers taking to online platforms at a faster rate than ever before, digital marketing is at the heart of today's marketing strategy. It aids in the development of better relationships with prospects and offers a diverse range of job choices, making it one of the most sought-after careers in 2021.

The Digital Marketing program is designed for learners to gain an understanding of data collection and analysis methods used by marketing experts, and learn to access, choose and use appropriate web analytics tools and techniques within the provided marketing budget. We are happy to partner with Jagran Lakecity University, Bhopal, and equip JLU students with an online program that will help them become digital marketing experts.”

Speaking about the program, Prof.(Dr.) Sandeep Shastri, Vice Chancellor, jagran Lakecity University said, “MA( Digital Marketing) programme provides students with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions. Our practice based pedagogy, world class digital media production studios and strong global academic and industry partnerships shall provide our students with abundant internship & placement opportunities and career growth. Association of Simplilearn with Purdue University and content support from Facebook makes this programme one of the most sought after”.

The programs offered by Simplilearn are designed using a unique blended learning model that provides a balance of both online classes and expert instructor-led live classrooms. The Bootcamp approach of training also provides learners with a real classroom experience through hands-on labs. All this is made possible through Simplilearn's AI-powered learning platform called 'EngageX'. The programs also offer sessions with subject matter experts and industry-certified Capstone projects.

In less than a decade, Jagran Lakecity University, which is accredited by the UGC, has grown to become one of Central India's fastest-growing and most-awarded universities, with practice-based education at its core. The University recently became the first and only university in MP and CG to be awarded the QS I.Gauge Diamond rating. It has been bestowed with several prestigious awards, such as ‘University of the Year’ by the Government of Madhya Pradesh for five consecutive years from 2015 to 2019. It is recognized as a Global League Institution (in 2015) at the House of Commons, London, UK too.

About Simplilearn

Simplilearn is the world's #1 online Bootcamp for digital skills training, focused on helping people acquire the skills they need to thrive in the digital economy. Simplilearn provides outcome-based online training across technologies and applications in Data Science, AI and Machine Learning, Cloud Computing, Cyber Security, Digital Marketing, DevOps, Project Management, and other critical digital disciplines. Through individual courses, comprehensive certification programs, and partnerships with world-renowned universities, Simplilearn provides millions of professionals and thousands of corporate training organizations with the work-ready skills they need to excel in their careers. Based in San Francisco, CA, and Bangalore, India, Simplilearn has helped over 2,000,000 professionals and 2,000 companies across 150 countries to get trained, acquire certifications, and reach their business and career goals. With over 1,000 live classes each month, real-world projects, and more, professionals learn by doing with Simplilearn. Ongoing industry recognition for the company includes the 2020 Aegis Graham Bell Award for Innovation in EdTech, 2020 Stevie® Gold Award for Customer Service Success, and recognition by the prestigious Training Industry Inc. as one of the Top IT Training Companies for 2020, 2021.

For more information, please visit www.simplilearn.com  

About Jagran Lakecity University (JLU)

Jagran Lakecity University (JLU) Bhopal is a private University established under Section 2(f) of the UGC Act 1956 and is based out of Bhopal, Madhya Pradesh.

JLU became the first and only University in MP & CG to be awarded the 'DIAMOND' rating by QS I-Gauge, an International Rating agency in June 2021. JLU was also ranked 30th best private University in India by the Education World in 2021. The University was also the first in MP and CG to get the e-Learning Excellence for Academic Digitisation (E-Lead) Certification 2020, by QS I –Gauge. India Today and Outlook India, has ranked Jagran School of Journalism and Mass Communication, JLU Bhopal as No.1 in Madhya Pradesh, and top 15 in India in 2020. The University has been bestowed with several prestigious awards, such as 'University of the Year' by the Government of Madhya Pradesh for consecutive five years from 2015 to 2019 and is recognized as a Global League Institution in 2015 at the House of Commons, London, UK.

JLU Bhopal is one of the fastest-growing and the most awarded universities of Central India having practice-based pedagogy at its core. Currently, the University is offering 56-degree programs to more than 2500 students from 8 countries and 27 states of India. The University has numerous partnerships with top industries and international educational institutes, ensuring the students get great exposure both nationally and internationally. JLU Bhopal is the only participating University from Central India ERASMUS+ programme under the Tuning India Project, funded by the European Commission, and is also currently the country chair for the Association of Universities of Asia Pacific (AUAP).