80% Indians don’t sleep at the right time due to mindless scrolling on smart phones

~ On ‘World Sleep Day’ reveals exclusive findings on the excuses Indians give to avoid sleeping on time ~

• 71% of people indulge in ‘binge watching’

• 56% of people cite ‘work for home’ as the primary reason

• 56 % agree that sleeping at 10 pm is the right time to go to sleep

• 20 % indulge in mindless texting on smart phones

Delhi, 19th March 2021: A recent study conducted by Godrej Interio reveals that sleeping post 10pm is clinically declared as an inappropriate time to go to sleep and it triggers a change in the sleeping pattern that leads to sleep deprivation. This is irrespective of the number of hours of sleep. However, the study also revealed that although a majority of Indians are aware that sleeping at 10 is an ideal time, they tend to give excuses when it comes to actually following it. The study was conducted across 1,000 Indians living across the metros. Godrej Interio, India’s leading furniture brand in both home and institutional segments, launched the sleep@10 campaign in 2017 that focuses on addressing the rising concern over sleep deprivation in India. 

The study is based on the insights sourced from Indians that have taken the poll on the Godrej Interio social media pages. The survey also found that seven out of every ten respondents cites ‘binge watching’ as an excuse to not sleep on time. Around 56% of the respondents admitted that "work for home” which includes the household chores could be delaying their sleep time while 80% of the respondents said they do not sleep on time due to mindless scrolling on smart phones  while the ideal time would be around 10 pm. 

Commenting on the findings, Anil Mathur, COO, Interio Division, said “We at Godrej Interio are committed towards health of the nation and Sleep at 10 is an initiative which promotes right sleeping habits which is beneficial for overall health and productivity. The study was conducted to emphasize on how health is becoming more important and how sleeping on time is quintessential to leading a healthy life. 

According to the sleep data, collected by a survey conducted by Godrej Interio, reveals that 20 % respondents indulge in mindless texting on smart phones. Similarly, 29% cites ‘pajama partying’ as an excuse to not sleep on time. Also, 44% respondent’s mentions “work from home” which includes the official work as the primary reason to not sleep on time. 

About Godrej Interio: 

Godrej Interio (GI) is India’s premium furniture brand in both home and institutional segments with a strong commitment to sustainability and centres of excellence in design, manufacturing and retail. 

Led by the largest in-house design team in the country in the furniture category GI is awarded with 14 India Design Mark Awards till date. With consistent pursuit of excellence and a special focus on health and ergonomics, GI’s product portfolio comprises a massive range in the office, home and other specialized applications.

1.     B2B – Office Modular Furniture, Turnkey Projects, Marine Accommodation Solutions, Healthcare Furniture and Lab Furniture
2.     B2C – Home Furniture & Storage, Mattress and Kitchens

Godrej Interio has 7 manufacturing facilities situated at Mumbai, Haridwar, Shirwal, and Bhagwanpur. GI commitment to the environment has resulted in manufacturing products with lesser environment footprint. GI has the widest range of green choices for our customers which not only includes products but also services such as green interiors and recycling. 

GI is currently present in over 650 cities with 250 exclusive showrooms and 800 dealers

The brand boasts of noteworthy awards received so far- CII Exim Bank Award for Business Excellence 2016, Superbrands 2015, Asia’s most admired brand 2016, Reader’s Digest Most Trusted Brand 2016 Platinum (Home Furniture) and Reader’s Digest Most Trusted Brand 2016 Gold (Modular Kitchens).