Trending Course for Students & Job Seekers in 2026
Best Seller · Office Productivity
Excel Mastery for Market Research: Data Analysis & Insights
Transform raw data into actionable market insights using advanced Excel tools and real-world research projects.
#1 Most Popular Online Course & Internship in Office Productivity You can enroll today & get certified from EasyShiksha & HawksCode.
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⭐ 4.9 Rating
522+ Students
Updated May 18, 2026
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This Course is Perfect For
Whether you're starting from scratch or switching careers — this course is designed with your success in mind.
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What You'll Achieve After This Course
Master fundamentals of market research and data analysis workflows
Build structured datasets through real-world data collection projects
Analyze customer behavior and market trends using Excel techniques
Create dashboards and visual reports for business decision-making
Use Excel tools like PivotTables, charts, and regression analysis
Apply data-driven strategies to improve marketing performance outcomes
Complete capstone project delivering actionable market research insights
Why Students Choose This Course & Internship
Beginner Friendly
No prior experience needed. We start from absolute zero
and take you to job-ready.
Practical Learning
Apply what you learn through guided exercises and real-world activities designed to build confidence.
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Internship Included
Official offer letter + internship certificate. Something most
expensive courses don't give.
Affordable Pricing
Premium content at a student-friendly price. Zero risk with
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Lifetime Access
Pay once, access forever. Revisit any lesson, any time, on any
device — no expiry.
Interview Prep
Dedicated module with real JS interview questions asked in top
company placements.
Course Description
Welcome to our comprehensive course on Market Research and Excel Fundamentals! Are you ready to unlock the power of data to drive marketing success? In today's highly competitive business landscape, understanding market research and utilizing advanced Excel tools are essential skills for any marketer looking to make informed business decisions and stay ahead of the competition.
Our team of industry experts has designed this course to equip you with the knowledge and practical skills needed to excel in market research and data analysis using Excel. Whether you're a seasoned marketing professional looking to enhance your analytical abilities or a newcomer eager to learn the fundamentals, this course is tailored to meet your learning needs.
Throughout this course, we will guide you through a journey of discovery and mastery, starting with an introduction to market research basics and Excel functions. You will learn how to define clear research objectives, collect and organize data effectively, and leverage various Excel tools to analyze market trends, customer behaviors, competitor positioning, and much more.
By delving into real-world case studies, you will gain hands-on experience in cleaning and preparing data, conducting competitor analysis, segmenting customers, creating surveys, and analyzing market demand using forecasting tools. With practical tips and techniques for data visualization, correlation analysis, regression analysis, and consumer behavior evaluation, you will develop a holistic understanding of market research methodologies and their application in business settings.
One of the key highlights of this course is the opportunity to work on projects and assessments that will challenge and enhance your skills. You will have the chance to conduct in-depth market research, evaluate product performance, analyze campaign metrics, and develop actionable insights for strategic decision-making. By the end of the course, you will have a comprehensive portfolio of market research projects that showcase your expertise and proficiency in Excel data analysis.
What sets our course apart is our commitment to providing you with practical, real-world knowledge that you can immediately apply in your professional endeavors. We understand the importance of staying relevant and competitive in today's fast-paced market, which is why we have curated this course to give you a competitive edge in the marketing industry.
Join us on this exciting journey of exploration and discovery as we dive into the world of market research and Excel fundamentals. Let's harness the power of data to drive market insights, make informed decisions, and unlock new opportunities for business growth. Enroll now and take the first step towards becoming a data-driven marketing expert!
Course Content
Preview these lessons before enrolling — 2 free lessons
included
100 lessons
Understanding the Basics of Market Research for Marketing Success
FREE
The Role of Excel in Organizing and Analyzing Market Research Data
FREE
🔓 Free Preview Ends Here
Unlock 98 More Lessons + Internship Access
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How to Set Up Excel Spreadsheets for Effective Data Management
Examples of Market Research Applications in Digital Marketing
Introduction to Key Excel Functions for Market Research Analysis
Identifying the Key Objectives for Market Research Studies
How to Align Research Goals with Business Marketing Strategies
Methods for Collecting Market Data for Research Projects
Case Study Defining Effective Research Objectives for Insights
Tips for Organizing Market Research Data Collection with Excel
Understanding Qualitative and Quantitative Data in Market Research
How to Organize Qualitative Data Using Excel Sheets
Techniques for Analyzing Quantitative Market Data in Excel
Case Study Managing Mixed Data for Comprehensive Market Insights
Examples of Transforming Raw Data into Organized Data Tables
The Importance of Data Cleaning for Accurate Market Analysis
Techniques for Cleaning Market Data in Excel for Better Insights
How to Handle Missing Values and Outliers in Market Data
Case Study Common Challenges in Market Research Data Cleaning
Tips for Streamlining Data Cleaning Processes Using Excel Functions
Introduction to Market Trend Analysis Techniques in Excel
How to Use Excel Functions to Identify Market Trends Over Time
Examples of Trend Analysis for Better Decision-Making in Marketing
Case Study Understanding Market Shifts Using Excel Trend Tools
Techniques for Visualizing Market Trends Using Excel Graphs
How to Set Up a Competitor Analysis Framework in Excel
Examples of Identifying Key Competitors in the Market with Data
Techniques for Comparing Competitor Offerings Using Excel Tools
Case Study_ Competitor Analysis That Shaped Marketing Strategies
Tips for Mapping Market Position Using Visual Excel Charts
Understanding the Importance of Customer Segmentation in Marketing
How to Segment Customers Based on Demographic and Behavioral Data
Using Excel Functions to Identify Customer Patterns and Preferences
Case Study_ Successful Market Segmentation Using Excel Analysis
Tips for Creating Visual Segment Profiles for Strategic Insights
How to Design Effective Surveys for Market Research Data Collection
Examples of Survey Questions for Gaining Customer Insights
Using Excel to Input, Organize, and Analyze Survey Data
Case Study_ Insights Gained from Survey Analysis for Product Launch
Tips for Summarizing Survey Findings in Excel for Better Decisions
Introduction to Market Demand Analysis Techniques in Excel
How to Use Forecasting Tools to Estimate Market Opportunities
Examples of Forecasting Demand Trends with Excel_s Built-In Tool
Case Study_ Accurate Demand Estimation for Marketing Strategy Planning
Tips for Creating and Analyzing Forecast Charts to Inform Decisions
The Role of Data Visualization in Market Research and Analysis
How to Create Effective Charts and Graphs to Communicate Findings
Examples of Using PivotTables to Summarize Market Research Data
Case Study_ Market Research Insights Shared Through Visual Reports
Tips for Choosing the Right Visualization Techniques in Excel
Understanding Correlation and Its Importance in Market Research
How to Calculate and Interpret Correlations Using Excel Functions
Examples of Identifying Relationships Between Market Factors
Case Study_ Insights Drawn from Correlation Analysis for Retail Brand
Tips for Using Correlation to Guide Marketing Decision-Making
Introduction to Regression Analysis for Market Research Application
How to Set Up and Run Simple Regression Analysis Using Excel
Examples of Predictive Insights Using Regression for Market Planning
Case Study_ Impact of Regression Analysis on Marketing Forecast
Tips for Using Regression Findings to Refine Marketing Campaigns
Understanding Consumer Behavior Metrics in Market Research
How to Use Excel to Analyze Purchase Patterns and Customer Actions
Examples of Analyzing Customer Journeys Using Behavioral Data
Case Study_ Tailoring Marketing Strategies Based on Behavior Insights
Tips for Visualizing Consumer Data to Understand Buying Preferences
Introduction to Pricing Strategies and Market Research Approaches
How to Use Excel to Analyze Pricing Models and Competitor Pricing
Examples of Conducting Price Sensitivity Analysis for Market Success
Case Study_ Optimal Pricing Decisions Made Using Excel Analysis
Tips for Creating Dynamic Pricing Models with Excel Data
The Role of Customer Satisfaction Metrics in Market Research
How to Analyze Customer Satisfaction Data Using Excel Tool
Examples of Identifying Key Drivers of Satisfaction Through Analysis
Case Study_ Improved Customer Satisfaction Through Insightful Metrics
Tips for Creating Summary Reports to Present Customer Satisfaction Data
Understanding Market Opportunities and Gaps in the Market
How to Analyze Market Opportunities Using Data in Excel
Case Study_ Identifying Growth Opportunities Through Market Research
Examples of Quantifying Market Gaps and Opportunities with Excel Tools
Tips for Presenting Market Opportunity Analysis Findings
How to Conduct a SWOT Analysis for Competitor Positioning in Excel
Examples of Mapping Strengths and Weaknesses Using Data
Case Study_ Effective Competitor Positioning Through SWOT Findings
Tips for Evaluating Threats and Opportunities in Market Analysis
Techniques for Visualizing SWOT Analysis Using Excel Graphs
Understanding Campaign Metrics in Relation to Market Research Data
How to Analyze Campaign Performance Using Excel for Key Insights
Case Study_ Linking Market Insights to Campaign Success Metrics
Examples of Data-Driven Campaign Adjustments Based on Research
Tips for Creating Campaign Performance Dashboards in Excel
The Importance of Product Analysis in Market Research
How to Use Excel to Evaluate Product Success Based on Sales Data
Examples of Analyzing Consumer Feedback for Product Improvement
Case Study_ Product Performance Insights Leading to Market Success
Tips for Visualizing Product Analysis and Feedback Results
Exploring Emerging Trends in Market Research and Data Analysis
How Advances in Excel Tools Are Enhancing Market Research Capabilities
Examples of Using Advanced Excel Features for Future Market Trends
Case Study_ Leveraging Trends to Adapt Market Research Strategies
Preparing Teams to Utilize Excel for Ongoing Market Research Initiatives
Everything You Get
One-time payment. Everything included. No hidden fees.
Full Course Access
100 on-demand video lessons — watch anytime, any device
Official Internship
Real internship offer letter accepted by recruiters
2 Certificates
Course completion + internship certificate
Lifetime Access
Including all future updates at no extra cost
Projects & Assignments
Real-world skills to build your portfolio
Interview Prep Materials
Top interview questions with model answers
Your Journey After Enrollment
1
Step 1
Start Learning Instantly
Get instant access to your course. Begin with fundamentals and structured lessons designed for beginners.
2
Step 2
Build Strong Concepts
Learn core concepts with easy explanations and practical examples step-by-step.
3
Step 3
Apply Your Skills
Work on real-world tasks and projects to gain hands-on experience.
✓
Step 4
Get Certified + Internship
Receive your certificate and internship experience to showcase on your resume and LinkedIn.
Instant access after payment
Don't Miss Out — This Has Real Consequences
Every day you delay is a day without internship experience on your resume. Your competition is already enrolling.
Missing this = losing the internship credential Missing this = losing your early-access advantage Missing this = falling behind candidates who did enrollWhat Exactly Do You Get?
Everything Included — Crystal Clear
No hidden fees. No confusion. Here's exactly what you unlock.
Full Course Access
100 structured video lessons, available instantly after payment, forever
Real Internship Experience
Official offer letter + internship programme you can add to your resume today
2 Verified Certificates
Course Completion Certificate + Internship Certificate — both shareable on LinkedIn
Lifetime Access
Pay once, access forever. All future updates included at no extra cost
Concept Reinforcement
Understand topics with guided learning
30-Day Money-Back Guarantee
Zero risk. Full refund within 30 days if you're not 100% satisfied
Everything listed above — in one student-friendly package
Still Not Sure?
We've got answers to your concerns
No judgement. These are the most common doubts students have — and why they don't matter.
"I have zero prior experience"
This course starts from absolute zero. Thousands of beginners have completed it.
"Will this work for a student?"
This is built specifically for students. The internship gives you the resume boost you need before graduation or first job applications.
"I don't have much time"
Lifetime access means you go at your own pace — 30 minutes a day is enough. No deadlines, no pressure, no expiry.
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"What if I need help?"
Support is available. Reach out via our help centre and get guidance. You're never stuck alone in this programme.
Chat with us first →Frequently Asked Questions
Is the course 100% online? Does it require any offline classes too?
The following course is fully online, and hence there is no need for any physical classroom session. The lectures and assignments can be accessed anytime and anywhere through a smart web or mobile device.
When can I start the course?
Anyone can choose a preferred course and start immediately without any delay.
What are the course and session timings?
As this is a purely online course program, you can choose to learn at any time of the day and for as much time as you want. Though we follow a well-established structure and schedule, we recommend a routine for you as well. But it finally depends on you, as you have to learn.
What will happen when my course is over?
If you have completed the course, you would be able to have lifetime access to it for future reference too.
Can I download the notes and study material?
Yes, you can access and download the content of the course for the duration. And even have lifetime access to it for any further reference.
What software/tools would be needed for the course and how can I get them?
All the software/tools that you need for the course would be shared with you during the training as and when you need them.
Do I get the certificate in a hard copy?
Yes. A hard copy of the certificate will be issued and sent to the registered address via post. In addition, a soft copy of the certificate will also be provided, which can be downloaded for digital use.
I’m unable to make a payment. What to do now?
You can try to make the payment through a different card or account (maybe a friend or family). If the problem persists, email us at info@easyshiksha.com
The payment got deducted, but the updated transaction status is showing “failed”. What to do now?
Due to some technical faults, this can happen. In such a case the amount deducted will be transferred to the bank account in the next 7-10 working days. Normally the bank takes this much time to credit the amount back into your account.
The payment was successful but it still shows ‘Buy Now’ or not showing any videos on my dashboard? What should I do?
At times, there may be a slight delay in your payment reflecting on your EasyShiksha dashboard. However, if the problem is taking longer than 30 minutes, please let us know by writing to us at info@easyshiksha.com from your registered email id, and attach the screenshot of the payment receipt or transaction history. Soon after verification from the backend, we will update the payment status.
What is the refund policy?
If you have enrolled, and are facing any technical problem then you can request a refund. But once the certificate has been generated, we shall not refund that.
Can I just enrol in a single course?
Yes! You surely can. To begin this, just click the course of your interest and fill in the details to enrol. You are ready to learn, once the payment is made. For the same, you earn a certificate too.
My questions are not listed above. I need further help.
Please contact us at: info@easyshiksha.com
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This course includes:
100 On-demand Videos Course Completion Certificate
Internship Certificate
Internship Joining/Offer Letter
Letter of Appreciation (LOA)
Internship Attendance Report
Internship Evaluation Report
Internship Certificate Hard Copy
Project Report Assitance
Internship Project Assitance
1:1 Live Mentor Call
Course Certificate in Elegant Wooden Frame
2 Certificates (Course + Internship) Lifetime Access Projects & Assignments
30-Day Money-Back Guarantee
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Limited Time Discount
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14
Mins
36
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Discount applied to limited seats each week. Price may increase once quota fills.
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Why Start Now?
The Opportunity Won’t Wait.
Every day you delay is a missed opportunity to grow your skills. Learners who start today gain the advantage — whether it's building skills, improving careers, or unlocking new opportunities.
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Skills Are in High Demand
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Early Learners Get the Advantage
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No prior experience needed — start from absolute zero Beginner friendly — explained step by step Risk-free — 30-day full refund guarantee One-time payment — access forever Student-friendly pricing — see details at checkout Real internship certificate included
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Your Journey Starts Here
What Happens After You Enroll?
From payment to certificate — here's exactly what to expect
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Get Instant Access
Immediately after payment, your course dashboard unlocks. No waiting, no shipping — start in seconds.
Within 60 seconds
2
Start Learning
Watch 11 structured video lessons, complete hands-on assignments, and build a real deployable project.
At your own pace
3
Complete Internship
Receive your official offer letter, complete the internship module, and unlock real-world experience for your resume.
Within the program
4
Receive Your Certificates
Download two verified certificates — Course Completion + Internship. Share on LinkedIn and add to your resume today.
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✨ Your Future Self
Imagine After Completing This Course
Picture yourself 30 days from now — with skills, experience, and credentials that open real doors.
You Gain Practical Skills
Learn step-by-step and build real understanding you can apply in real situations.
You Can Apply for Jobs
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You Have Internship Experience
Show a real offer letter and internship certificate — proof of experience that most freshers simply don't have.
Your LinkedIn Stands Out
Two shareable certificates on your profile — recruiters and hiring managers notice verified credentials instantly.
You Build Real Confidence
Move from confusion to clarity by actually learning and applying new concepts.
Your Career Trajectory Changes
From feeling behind to being ahead. One smart decision today can change the trajectory of your entire career.
Start building this future today
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Excel Mastery for Market Research: Data Analysis & Insights
⭐ 4.9 | 50+ enrolled this week | Includes Internship
Includes Internship
Course + Internship + Certificates included
