Email Marketing Mastery: From Basics to Advanced Strategies

*#1 Most Popular Online Course & Internship in Digital Marketing* You can enroll today & get certified from EasyShiksha & HawksCode.

Email Marketing Mastery: From Basics to Advanced Strategies Description

Introduction:

Email marketing remains one of the most powerful tools for businesses to engage with their audience, drive conversions, and increase revenue. This course provides a comprehensive guide to mastering email marketing, from understanding its basics to implementing advanced techniques like automation, segmentation, and retargeting. With step-by-step instructions, hands-on demos, and best practices, you'll learn how to create successful email campaigns that truly resonate with your audience.

Section-Wise Write-Up:

Section 1: Introduction to Email Marketing
In this section, students will be introduced to the fundamentals of email marketing. The course kicks off with a look at the history and evolution of email marketing, dispelling common myths (like "email marketing is dead") and exploring its continued relevance in today's digital landscape. Students will understand why email marketing is a powerful tool for businesses and how it can be used to drive engagement and conversions.

Section 2: Getting Started with Email Marketing
Before diving into campaign creation, it's important to understand the technical aspects. This section covers how emails are sent, the difference between legitimate and spam emails, and why businesses should use email marketing as part of their strategy. Learners will grasp the fundamentals of email marketing to build a solid foundation for more advanced tactics later in the course.

Section 3: Steps to Crafting a Successful Email Campaign
This section provides a step-by-step guide to building an effective email marketing campaign. From the initial setup and design considerations to using the right technology, students will learn how to create visually appealing and effective email templates. The section continues with tips for optimizing emails and ensuring they are impactful in driving conversions.

Section 4: Challenges in Email Marketing
Like any marketing strategy, email marketing comes with its own set of challenges. This section discusses common obstacles businesses face, such as deliverability issues, spam filters, and user engagement. Learners will explore solutions to overcome these challenges and keep their email campaigns effective and professional.

Section 5: Understanding Email Services
In this section, students will explore various email services available for marketing campaigns, including detailed demonstrations on using platforms like ConvertKit. The section includes multiple demos and practical tips to help learners understand the tools they will use to launch and manage campaigns.

Section 6: AWeber Overview
AWeber is one of the leading email marketing platforms, and this section provides a comprehensive introduction and tutorial. Students will learn how to use AWeber for creating and managing email lists, setting up campaigns, and leveraging advanced features to enhance their email marketing efforts.

Section 7: MailChimp Overview
MailChimp is another popular platform, and this section focuses on how to use it effectively. From setting up accounts to creating and automating campaigns, students will get a hands-on demo to understand MailChimp's features and how it compares to other tools in the market. Best practices, retargeting techniques, and drip marketing strategies will also be covered in this section.

Conclusion:

By the end of this course, students will have a comprehensive understanding of email marketing—from building campaigns to using platforms like AWeber and MailChimp. The skills gained will allow students to design and send effective email marketing campaigns that reach and engage their audience, leading to higher conversion rates.

What You Need For This Course & Internship?

  • Access to Smart Phone / Computer
  • Good Internet Speed (Wifi/3G/4G)
  • Good Quality Earphones / Speakers
  • Basic Understanding of English
  • Dedication & Confidence to clear any exam

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Frequently Asked Questions

Q.Is the course 100% online? Does it require any offline classes too?

The following course is fully online, and hence there is no need for any physical classroom session. The lectures and assignments can be accessed anytime and anywhere through a smart web or mobile device.

Q.When can I start the course?

Anyone can choose a preferred course and start immediately without any delay.

Q.What are the course and session timings?

As this is a purely online course program, you can choose to learn at any time of the day and for as much time as you want. Though we follow a well-established structure and schedule, we recommend a routine for you as well. But it finally depends on you, as you have to learn.

Q.What will happen when my course is over?

If you have completed the course, you would be able to have lifetime access to it for future reference too.

Q.Can I download the notes and study material?

Yes, you can access and download the content of the course for the duration. And even have lifetime access to it for any further reference.

Q. What software/tools would be needed for the course and how can I get them?

All the software/tools that you need for the course would be shared with you during the training as and when you need them.

Q. Do I get the certificate in a hard copy?

No, only a soft copy of the certificate will be awarded, which can be downloaded and printed, if required.

Q. Iโ€™m unable to make a payment. What to do now?

You can try to make the payment through a different card or account (maybe a friend or family). If the problem persists, email us at info@easyshiksha.com

Q. The payment got deducted, but the updated transaction status is showing โ€œfailedโ€. What to do now?

Due to some technical faults, this can happen. In such a case the amount deducted will be transferred to the bank account in the next 7-10 working days. Normally the bank takes this much time to credit the amount back into your account.

Q. The payment was successful but it still shows โ€˜Buy Nowโ€™ or not showing any videos on my dashboard? What should I do?

At times, there may be a slight delay in your payment reflecting on your EasyShiksha dashboard. However, if the problem is taking longer than 30 minutes, please let us know by writing to us at info@easyshiksha.com from your registered email id, and attach the screenshot of the payment receipt or transaction history. Soon after verification from the backend, we will update the payment status.

Q. What is the refund policy?

If you have enrolled, and are facing any technical problem then you can request a refund. But once the certificate has been generated, we shall not refund that.

Q.Can I just enrol in a single course?

Yes! You surely can. To begin this, just click the course of your interest and fill in the details to enrol. You are ready to learn, once the payment is made. For the same, you earn a certificate too.

My questions are not listed above. I need further help.

Please contact us at: info@easyshiksha.com

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