MBA in Marketing Management
Program Overview
An online MBA in Marketing Management is designed for sales professionals, brand managers, and working professionals targeting senior roles in marketing, business development, and product management. The programme develops expertise in market research, marketing strategy, consumer behaviour, service promotion, and sales planning - applicable across FMCG, e-commerce, retail, and technology sectors.
Who should pursue this program:
- Sales professionals seeking to transition into marketing strategy or business development leadership roles
- Brand managers building advanced expertise in consumer insights, market analysis, and product management
- Career growth seekers targeting senior roles in digital marketing, product management, or sales management
- Graduates from any discipline - no prior work experience required
Key Highlights of the Online MBA in Marketing Management
Discover the key features of the Online MBA in Marketing Management, designed to provide flexible learning and industry-focused marketing education.
- Duration: 2 years across 4 semesters
- Programme Structure: 102 credits, 24 courses, and a capstone project
- Specialisation: Marketing Management
- Learning Platform: 24/7 access to live and recorded lectures through the i-Learn Learning Management System
- Recognition: UGC-entitled degree from a NAAC A++ accredited university
- Dual Certification: International certification with IFC France Group and Media School International, Paris
Develop strategic marketing and management skills through flexible online learning.
Eligibility Criteria
Applicants must hold a recognised bachelor's degree with a minimum of 50% aggregate marks. Candidates from reserved categories are eligible for a 5% relaxation. No entrance examination or prior work experience is required for admission.
| Criteria | General Category | Reserved Category (SC/ST/OBC) |
|---|---|---|
| Minimum Graduation Percentage | 50% aggregate | 45% aggregate |
| Qualifying Degree | Any recognised Bachelor's degree (minimum 3 years) | Same |
| Admission Test | No entrance exam required | No entrance exam required |
| Work Experience | Not mandatory (preferred for Working Professionals track) | Same |
| Subject Background | No commerce, business or marketing background required. Any discipline is eligible. | Same |
Approval Details
MHRD, Government of India and UGC
Curriculum
- Principles & Practices of Management
- Organisational Behaviour
- Management Accounting
- Managerial Economics
- Business Communication
- Research Methodology
- Environment Awareness and Disaster Management
- Human Resource Management
- Marketing Management
- Financial Management
- Operations Management
- Management Information System
- Strategic Management & Business Policy
- Entrepreneurship Development
- Consumer Behavior
- Marketing Research
- Sales & Distribution Management
- Product and Brand Management
- Retail Management
- Marketing of services
- Generic Elective-I - Digital Marketing \ Business English
- International Marketing
- Integrated Marketing Communication
- Generic Elective-II - Soft Skill \ Business Ethics and Corporate Governance
- Project Work Report
Fee Structure
Admission Process
Students can apply for theย Master of Business Administration (MBA) inย Marketing Managementย programme through EasyShiksha. The complete application process is designed to make admission simple and convenient for eligible students.
Step 1: Click on Apply Now
Click theย Apply Nowย button on theย Master of Business Administration (MBA)ย inย Marketing Managementย programme page and begin your application through EasyShiksha.
Step 2: Complete Personal Information
Fill in the required personal, contact and academic details accurately in the application form.
Step 3: Upload Required Documents
Upload the required documents for eligibility and admission verification as specified during the application process.
Step 4: Pay Application Fee
Pay the applicableย application feeย through the available online payment options to submit your application and initiate the admission process.
Step 5: Application Review
Theย EasyShiksha team reviews your application and submitted documentsย to verify your eligibility and ensure that the required information and documents have been provided.
Step 6: University Enrollment
Once the application is successfully reviewed and the student is found eligible, EasyShiksha facilitates theย enrollment process with Dr. D.Y. Patil Vidyapeeth University, Pune.
Step 7: LMS Access
After successful enrollment, the student is provided access to theย Learning Management System (LMS)ย to begin their academic journey and access the available learning resources.
Start Your Application
Ready to begin your journey inย Master of Business Administration (MBA)ย inย Marketing Managementย ?ย Clickย Apply Nowย to submit your application through EasyShiksha.
Career & Placements
- Market Research Analyst
- Sales Management
- Product Manager
- Digital Marketing
- Business Development Manager
Dr. D. Y. Patil Vidyapeeth Pune, Pune
Dr. D. Y. Patil Vidyapeeth Pune is a UGC-recognized private university located in Pune, Maharashtra, India. Known for its strong industry connections, cutting-edge curriculum, and commitment to technology-driven education, Dr. D. Y. Patil Vidyapeeth Pune has established itself as one of central India's premier higher education institutions.
The university's vision is to foster academic excellence, industry readiness, and global competitiveness among its graduates โ making it an ideal partner for EasyShiksha's mission of accessible, quality online education.
EasyShiksha has signed an MoU with Dr. D. Y. Patil Vidyapeeth Pune to facilitate applications for various university programs and jointly offer B.Voc programs. All degrees and certifications under these programs will be awarded by Dr. D. Y. Patil Vidyapeeth Pune. The EasyShiksha team will provide complete assistance and support throughout the admission and program process.
Dr. D. Y. Patil Vidyapeeth Pune, Maharashtra
Sample Degree
Documents
Media Gallery
Frequently Asked Questions
Yes. Dr. D. Y. Patil Vidyapeeth, Pune offers degree programs through its Centre for Online Learning.
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Yes. DPU's eligible online programs are offered under the applicable UGC-DEB online education framework.
Yes. Eligible online degrees awarded under the applicable UGC regulations are recognized for employment and higher education, subject to the requirements of the employer or institution.
DPU Online offers programs in areas including Management, Computer Applications, Commerce, and other professional disciplines, depending on the current admission cycle.
Dr. D. Y. Patil Vidyapeeth Pune is located in Pune, Maharashtra, and was established in 2003.
Dr. D. Y. Patil Vidyapeeth Pune is recognised under Section 12B of the UGC Act and holds a NAAC A++ accreditation grade.
The university's catalogue includes Degree, Certification, MBA, BBA, B.Com, BCA, MCA and Executive programmes, depending on the current programme offerings.
The MBA category includes programmes covering different business and management areas. Available specialisations and curriculum options depend on the specific programme offered by the university.
Yes. Its programme offerings include undergraduate options such as BBA, B.Com and BCA, subject to the programmes available during the relevant admission cycle.
Yes. Students can find postgraduate programmes such as MBA and MCA among the university's programme offerings.
A degree provides a broader academic qualification at an undergraduate or postgraduate level, while a certification generally focuses on specific knowledge or practical skills in a narrower subject area. The duration, eligibility and recognition of certifications can vary by programme.
Yes. The degree certificate is issued directly by Dr. D. Y. Patil Vidyapeeth Pune rather than by a third-party course platform. It carries the university's official signature and seal.
Yes. The online delivery model allows students to study from their location without requiring full-time relocation to the university's Pune campus.
Yes. The university has a campus in Pune spanning more than 72 acres. Select Executive and Hybrid-mode programmes may also provide optional campus immersion opportunities.
Students can select a programme, submit their personal information and required documents, complete the applicable fee payment, and track their application status through the EasyShiksha dashboard.
Yes. The online MBA in Marketing Management is particularly well-suited for sales professionals. The programme develops advanced skills in market research, strategic sales planning, consumer behaviour, and business development - enabling sales professionals to transition into marketing leadership roles such as Sales Manager, Business Development Manager, or Product Manager.
An online MBA in Marketing Management from an institution with UGC approval, AICTE accreditation, and a high NAAC grade is the strongest choice for brand managers. DPU-COL's online MBA covers market research, consumer behaviour, product management, and marketing strategy - directly applicable to brand management roles and career advancement in marketing leadership.
DPU-COL provides structured career counselling, mentor-mentee sessions, and placement guidance for online MBA in Marketing students. The programme connects students with industry professionals and alumni networks, and offers career support for roles in digital marketing, brand management, sales management, and business development.
The online MBA in Marketing Management at DPU-COL is a 2-year programme delivered across four semesters. The total fee is Rs. 1,89,400 for Indian students and $3,000 for international students. A scholarship of Rs. 10,000 is available for students who pay the full fee within 15 days of enrolment.
The online MBA in Marketing Management covers subjects including market research and analysis, consumer behaviour, marketing strategy, digital marketing, product management, sales management, and brand management. Core MBA subjects in leadership, strategic management, and business analytics are also included across the four semesters.
