D.Voc in Digital Marketing
Program Overview
The D.Voc (Diploma) in Digital Marketing is a one-year skill-based vocational program designed to develop practical knowledge and professional skills in digital marketing, online promotion, content creation, social media, search engine optimization, and digital advertising. As businesses increasingly use websites, search engines, social media platforms, email, and online advertising to reach customers, skilled digital marketing professionals are needed to create campaigns, manage digital channels, engage audiences, and support online business growth.
The program provides foundational learning across important areas such as digital marketing fundamentals, search engine optimization (SEO), social media marketing, content marketing, search engine marketing (SEM), online advertising, email marketing, web analytics, keyword research, digital branding, affiliate marketing, influencer marketing, and basic website management. Students gain hands-on experience through keyword-research activities, SEO exercises, social media campaigns, content-creation projects, digital advertising simulations, analytics exercises, email marketing assignments, and practical digital marketing projects. The curriculum helps learners understand how businesses build an online presence, attract audiences, generate leads, and measure digital campaign performance.
Across two semesters, students develop communication, content creation, analytical, marketing, research, campaign-planning, and digital-platform management skills required for entry-level roles. They learn to conduct basic keyword research, optimize digital content, manage social media activities, create marketing campaigns, prepare promotional content, monitor campaign performance, and use analytics to understand audience behavior. Graduates can explore career opportunities as Digital Marketing Assistants, SEO Assistants, Social Media Assistants, Content Marketing Assistants, Digital Advertising Assistants, Email Marketing Assistants, Online Marketing Executives, and Digital Marketing Coordinators. The D.Voc in Digital Marketing is suitable for students seeking practical and industry-oriented education in online marketing, digital communication, social media, SEO, and digital business promotion.
Eligibility Criteria
The minimum eligibility to take admission in D.Voc is 10+2 (in any stream) or equivalent or 2 year ITI Diploma after Class 10th or 3 Year Polytechnic Diploma after Class 10th.
Approval Details
MHRD, Government of India and UGC
Curriculum
- Introduction to digital marketing concepts and the role of digital channels in modern business.
- Fundamentals of marketing, consumer behavior, branding, and communication.
- Basics of internet technologies, websites, domains, and web-based business platforms.
- Introduction to content creation, copywriting, and online communication.
- Practical exposure to basic digital tools and professional communication skills.
Download Syllabus
- Fundamentals of Search Engine Optimization (SEO) and website optimization techniques.
- Introduction to Search Engine Marketing (SEM), paid search, and online advertising.
- Social media marketing concepts and strategies for major social platforms.
- Content marketing planning, audience research, and content distribution.
- Introduction to email marketing, newsletters, customer engagement, and lead generation.
Fee Structure
Admission Process
Students can apply for the D.Vocย Digital Marketingย programme through EasyShiksha. The complete application process is designed to make admission simple and convenient for eligible students.
Step 1: Click on Apply Now
Click theย Apply Nowย button on the D.Vocย Digital Marketing programme page and begin your application through EasyShiksha.
Step 2: Complete Personal Information
Fill in the required personal, contact and academic details accurately in the application form.
Step 3: Upload Required Documents
Upload the required documents for eligibility and admission verification as specified during the application process.
Step 4: Pay Application Fee
Pay the applicableย application feeย through the available online payment options to submit your application and initiate the admission process.
Step 5: Application Review
Theย EasyShiksha team reviews your application and submitted documentsย to verify your eligibility and ensure that the required information and documents have been provided.
Step 6: University Enrollment
Once the application is successfully reviewed and the student is found eligible, EasyShiksha facilitates theย enrollment process with Kalinga University.
Step 7: LMS Access
After successful enrollment, the student is provided access to theย Learning Management System (LMS)ย to begin their academic journey and access the available learning resources.
Start Your Application
Ready to begin your journey in Software Development? Clickย Apply Nowย to submit your application through EasyShiksha.
Career & Placements
The Diploma of Vocation program in Digital Marketing equips graduates with the knowledge and skills required to enter various roles in the marketing and advertising industry. Some of the job areas that graduates can explore include:
|
Job Area |
Job Description |
|
Digital Marketing Executive |
Develop and execute online marketing strategies to promote brands and products. |
|
SEO/SEM Specialist |
Optimize website content for search engines and manage paid search campaigns. |
|
Social Media Manager |
Handle branding and customer engagement on platforms like Facebook, Instagram, etc. |
|
Content Strategist |
Plan and manage creation of valuable content to attract and retain audiences. |
|
Email Marketing Specialist |
Design and manage email campaigns for customer outreach and lead generation. |
|
Web Analytics Expert |
Analyze data to track user behavior and measure campaign performance. |
|
Digital Advertising Manager |
Manage PPC, display ads, and retargeting campaigns on platforms like Google and Meta. |
|
Marketing Automation Specialist |
Implement automated systems to streamline marketing efforts and CRM. |
Kalinga University, Raipur
Kalinga University is a UGC-recognized private university located in Raipur, Chhattisgarh, India. Known for its strong industry connections, cutting-edge curriculum, and commitment to technology-driven education, Kalinga University has established itself as one of central India's premier higher education institutions.
The university's vision is to foster academic excellence, industry readiness, and global competitiveness among its graduates โ making it an ideal partner for EasyShiksha's mission of accessible, quality online education.
EasyShiksha has signed an MoU with Kalinga University to facilitate applications for various university programs and jointly offer B.Voc programs. All degrees and certifications under these programs will be awarded by Kalinga University. The EasyShiksha team will provide complete assistance and support throughout the admission and program process.
Kalinga University, Chhattisgarh
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Frequently Asked Questions
Kalinga University offers a student-focused learning environment that combines academic education with practical exposure, industry-oriented programs, internships, research opportunities, and career development. The university offers 130+ programs and has students from more than 33 countries, creating a diverse and engaging academic environment.
Kalinga University stands out for its Centres of Excellence, industry collaborations, modern laboratories, incubation support, value-added courses, academic clubs, and experiential learning opportunities. Students can gain practical exposure in emerging areas such as AI & ML, robotics, coding, drones, IoT, electric vehicles, and automobile technology.
The university focuses on career readiness through internships, industrial visits, skill-development programs, resume building, aptitude preparation, soft-skill training, interview preparation, and campus placement drives. Its Career and Corporate Resource Centre supports students in developing the skills required for professional careers.
Kalinga University is a private university located in Kotni, Near Mantralaya, Naya Raipur, Chhattisgarh. Established in 2013, the University offers a wide range of Diploma, Undergraduate, Postgraduate and Doctoral programs across multiple disciplines.
Yes. Kalinga University has been established under the Chhattisgarh Private Universities (Establishment and Operation) Act, 2005 and is recognized under Section 2(f) of the UGC Act, 1956. The University is empowered to award degrees as specified under Section 22 of the UGC Act.
Kalinga University offers a broad range of academic programs, including Diploma, Undergraduate (UG), Postgraduate (PG), B.Voc and Ph.D. programs. The University currently lists 130+ programs across various academic disciplines.
Students can explore programs across disciplines such as Engineering, Technology, Management, Commerce, Law, Pharmacy, Science, Arts & Humanities, Biotechnology, Information Technology, Education, Journalism & Mass Communication, Fashion Design, Interior Design and Library Science, among others.
Eligibility requirements vary depending on the program. Generally, UG programs require completion of Class 12 or an equivalent qualification, while PG programs require a relevant bachelor's degree. Certain specialized programs may have additional academic, entrance examination or work-experience requirements. Students should check the eligibility criteria of the specific program before applying.
Students can explore the available programs on EasyShiksha and review the eligibility, duration, admission requirements and other program details. Depending on the program, the admission process may involve an application, entrance examination and/or other university-prescribed selection requirements. Kalinga University also provides its official admission portal for applications.
Entrance requirements depend on the program. Kalinga University conducts the Kalinga Scholastic Entrance Examination (KALSEE) for applicable programs, while certain programs or categories may be exempt from the entrance examination. Students should check the admission requirements of their selected program.
Yes. Kalinga University offers certain programs designed with working professionals in mind. For example, its B.Tech Lateral Entry programs provide flexible shift timings, including weekday evenings and weekends, along with access to recorded learning resources through the LMS. Program-specific eligibility and delivery details should be checked before admission.
Students who successfully complete an eligible academic program receive the applicable academic qualification awarded by Kalinga University, such as a Diploma, Degree or other program-specific credential, subject to fulfillment of the University's academic and examination requirements. For example, students completing the B.Voc program can progress through Diploma, Advanced Diploma and Bachelor's Degree exit options based on the duration completed.
Kalinga University lists 69 B.Voc programmes in its programme category.
Kalinga University lists 138 D.Voc programmes in its programme category.
Kalinga University holds a NAAC B+ accreditation grade.
The D.Voc (Diploma) in Digital Marketing is a skill-based vocational program that provides practical knowledge of SEO, social media marketing, content marketing, digital advertising, email marketing, analytics, and online promotion.
ย
The D.Voc (Diploma) in Digital Marketing is a 1-year program divided into 2 semesters, with a strong focus on practical digital marketing activities and projects.
Students learn SEO, social media marketing, content marketing, search engine marketing, online advertising, email marketing, keyword research, web analytics, digital branding, affiliate marketing, and influencer marketing.
Graduates can explore opportunities as Digital Marketing Assistants, SEO Assistants, Social Media Assistants, Content Marketing Assistants, Digital Advertising Assistants, Email Marketing Assistants, Online Marketing Executives, and Digital Marketing Coordinators.
The program is suitable for students interested in online marketing, social media, content creation, SEO, advertising, branding, e-commerce, and digital communication who want practical career-oriented skills.
