VIBGYOR Group of Schools launches campaign telling children to “Explore, Experiment, and Innovate”
Mumbai, December 4, 2020: VIBGYOR Group of Schools, a leading chain of K-12 schools has launched a campaign to showcase the commitment of the school to prepare students for the future, in an increasingly uncertain and complex world.
The campaign highlights VIBGYOR’s philosophy of providing students a safe space where they can constantly explore new ideas and concepts, persevere in the face of failure to continue experimenting and innovating, till they achieve excellence. In contrast with the traditional top-down learning approach, VIBGYOR has adopted experimentation as the central and vital aspect of learning. Students are encouraged to be inquisitive and open minded, and develop critical thinking that will help them figure out solutions to the world’s complex problems.
Launching the campaign, Mr Peshwa Acharya, Chief Marketing Officer, VIBGYOR Group of Schools, says, “In the VUCA world, the role of K-12 education is to ensure that we are able to instil the values of innovation, curiosity, exploration, experimentation and perseverance in the students. The key differentiator of VIBGYOR’s education system is to help students build these values through unique pedagogy. This is showcased through different concepts in the campaign.”
The campaign films aim to establish that, as world changes, school education must evolve as well. There is a need to adopt innovative approaches, and allow students to experiment and explore, in order to prepare them to tackle real-world issues. With an environment that encourages trying new things and learning through activities, students are able to construct their own knowledge, skills and understanding, based on experience. This approach succeeds in helping students to learn better and become ready to join the future workforce.
The campaign is a set of 4 films that will be available on OTT platforms and our YouTube channel. Children featured in the films are VIBGYOR students from across India.
Watch the first film here, we will be sharing other films soon:
Our students innovate: https://youtu.be/7FLkt6oiQ_Y
About VIBGYOR Group of Schools
Founded in 2004, VIBGYOR Group of Schools, recognized as India's Most Admired Brands in Education 2018, is a leading chain of K-12 schools known for its quality education and academic excellence. The Group offers a unique range of world-class educational services for the holistic development of students in curricular and co-curricular studies across all its schools. Under the leadership of Mr. Rustom Kerawalla, Founder Chairman of the institution, VIBGYOR Group is set to explore new horizons with 40 schools in 14 major cities, reaching out to more than 55000 students nationwide.
VIBGYOR High caters to the students from Grades 1 to 12, and VIBGYOR Kids to the Pre-Primary segment with a student-teacher ratio of 10:1 on an average. VIBGYOR High provides a mixed spectrum of national and international levels of education in affiliation with CISCE, CBSE and Cambridge International.
VIBGYOR Roots and Rise offers CBSE Board curriculum. VIBGYOR Roots caters to Pre-Primary Division while VIBGYOR Rise caters to Primary and Secondary students with a student-teacher ratio of 15:1 on an average.