This course offers a thorough introduction to the world of e-business, exploring its core concepts, current trends, and the evolving landscape of digital commerce. Students will gain a foundational understanding of what e-business entails and examine the three major trends transforming modern business practices in the digital age.
The course delves into the scope and structure of e-business, focusing on key e-commerce models including Business-to-Business (B2B), Business-to-Consumer (B2C), and Consumer-to-Consumer (C2C). Each model will be analyzed in terms of its features, operations, and strategic significance.
Students will evaluate the advantages of e-business—such as global reach, cost efficiency, and round-the-clock accessibility—while also addressing its limitations, including delivery logistics and technological barriers. Comparisons between traditional business models and e-business will highlight how digital transformation reduces operational costs and expands market access.
The course also explores the key components of e-business systems and the flow of transactions within and between organizations. Challenges in adopting e-business, such as employee resistance, infrastructure needs, and managing online interactions, will be examined, along with strategies for overcoming them.
By the end of the course, students will understand why digital literacy in e-business is essential for modern enterprises and how businesses can adapt and thrive in a rapidly changing online marketplace.