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Students were 90% more likely to build proficiency with the same amount of study time
HOBOKEN, N.J., May 5, 2026 /PRNewswire/ -- New data from Pearson (FTSE: PSON.L) shows that college students who used AIโpowered adaptive practice questions were more likely to build proficiency than students who used traditional, static practice questions.
Key findings
"The real question in education today isn't if AI can generate answers, it's whether it can improve human learning.ย This data shows that when AI is designed to support teaching and learning, it can help students learn and achieve better outcomes," stated Tom ap Simon, President of Pearson Higher Education.
Why it works
Pearson adaptive practice is powered by a proprietary learner model developed by learning scientists. As students answer practice questions tied to specific learning objectives, the system continuously adjustsโselecting new questions that focus study time on the concepts where each student can make the most progress.
Rather than delivering the same practice questions to every student, the adaptive system targets areas that need more attention, helping students improve more efficiently towards the objectives set by their instructors.
About the study
These proficiency gains were observed in an analysis of more than 62,000 higher education students who used practice questions in Pearson Study Prep during the Fall 2025 term. Pearson Study Prep offers thousands of videos and practice problems for supplemental study aligned to courses and learning objectives designed by instructors.
Tools built on trust
This analysis adds to a growing body of evidence showing that Pearson's AI learning experiences are helping students learn more effectively. Recent Pearson research finds that students using AI study tools were significantly more likely to become active readers and use the AI tools to deepen their learning.
Pearson's application of generative AI is backed by learning science, vetted by subject matter experts, and designed to promote better student outcomes. With over 80% of products now digital or digitally enabled, Pearson is committed to the responsible application of AI to enhance the teaching and learning experience for educators, students, and employers.
Related Pearson news
About Pearson
At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. That's why our c. 18,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world's lifelong learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn't just what we do. It's who we are. Visit us at plc.pearson.com.
Media Contacts
View original content to download multimedia:https://www.prnewswire.com/news-releases/new-pearson-data-shows-students-build-proficiency-with-ai-powered-practice-302762025.html
SOURCE Pearson
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