Watch Here: https://youtu.be/uz-rgUx_PHk
Listen Here: https://mai.lnk.to/kaancheck
India, 9th April 2021: Fresh off the heels of signing to premier hip-hop label, Mass Appeal India, Mumbai based rapper D’Evil aka Dhaval Parab has just unleashed his new single ‘Kaancheck’, produced by Karan Kanchan on Mass Appeal India in association with Gully Gang Entertainment. The rapper belongs from Mumbai’s hip-hop circles and from DIVINE’s Gully Gang camp. Kaancheck which releases across all major platforms today adds a dash of waggishness to the Covid-themed renaissance.
The well-crafted entertaining music video with its’ upbeat bravura features leading digital content creators such as Just Neel Things, Saurabh Ghadge Vines, Focused Indian and Roshan Chauhan, lending an impressive satirical vibe to D’Evil’s witty lyrics and ambitious artistry whilst bringing to the fore the homegrown elements of aamchi Mumbai - pandus, politicians and sakubais!
In essence, ‘Kaancheck’ (connoting ‘a smack’ in slang) non-sanctimoniously breezes through the dialogue around the need for restoration of the dented law and order system in society whilst bolstering D’Evil’s consummate élan for his tongue-in-cheek creative humour. Depicted through the lens of a firebrand cop, the narrative of the single weaves around the various loopholes prevalent within the administrative system and how chastisement makes the disruptive disciplined. Layering gritty humour with a slice of realism, the single diligently interconnects the obligation of synchronicity between law establishment agencies and the common man in order for the establishment of a civilized biosphere.
Assuming the garb of jedis, D’Evil and Saurabh Ghadge featured as super cops in this brisky but florid music video, embark on a relentless witch hunt to nab law breakers around the city, with Neel Salekar, Roshan Chauhan and Karan Sons essaying notorious offenders who are served the befitting Kaancheck for their impropriety.
Talking about the release, D’Evil states, “I am super pumped for this release and I’m excited to be releasing it via Mass Appeal India and Gully Gang Entertainment. While initially I wanted to pay a tribute to the real-life law enforcement heroes like Himanshu Roy, Hemant Karkare, Kiran Bedi with this single, I also wanted to maintain a very unbiased stance keeping in mind the current socio-political fabric. The single covers every form of offence in a non-preachy fashion from corruption, bribery, scams to terrorism, assault and something as straightforward as spitting on the roads. Imagining a fearless, crime-free society is impossible without having an intrepid duty-bound policing system on one hand and responsible citizens who abide by the rules on the other hand. The need of the hour is a wakeup call and being more conscious of our doings. Saurabh, Neel, Karan, and Roshan have done a stellar job in keeping the vibe refreshing and relatable.
Devraj Sanyal, MD & CEO, UMG, India & South Asia, says, “I’m super chuffed to welcome D’Evil to the Mass Appeal India family and help birth the very in your face ‘Kaancheck’ in the global streamscape. His funny take on a serious issue of fixing a broken system is quite relatable and I have no doubt that everyone will love this song."
Peter Bittenbender, CEO, Mass Appeal, says, “D’Evil is as street as Indian hip-hop gets and the very first time I heard him we knew he was going to be a game changer. We’re super excited to have finally signed him and to drop his first ever single ‘Kaancheck’ under the Mass Appeal India banner and we hope you all enjoy the fun angle D’Evil brings into Indian hip-hop with Kaancheck.”
We hope this mainstream hype track will inspire listeners to be on their best behaviour adhering to lockdown protocol - ‘Mask Peheno Warna Corona Virus Kaan Check Dega’, else a Kaancheck is in order to keep the chaos in control.
NOTES TO THE EDITOR
Born in a Maharashtrian middle class family who resided in a chawl in Dadar, 31-year-old
Dhaval Parab who also goes by the stage name D’Evil is one the most accredited members in the Mumbai underground hip-hop community. As a child he was known for his poetry at the age of 11 and started writing rap lyrics at the age of 16, when he was first introduced to rap music by watching telecasts of Eminem, Dr. Dre and Snoop Dogg on MTV. In his earlier days D’EVIL was formerly known as Hustler and had teamed up with Ankur aka Enkore to form an ethnic rap group called MUNKY RHYMZ. Quite a veteran in the Mumbai rap circles for his booming sonic wordplay, he gained critical acclaim in the music scene with his first two solo singles ‘Kadki’ in 2016 and ‘Chal Bhak’ in 2018. He is a creative powerhouse shuffling between acting (Nawazuddin Siddiqui's ‘Freaky Ali’), illustration (Mr. Doodlekar) and scriptwriting. Famous for bringing a slice of humour to his hard-hitting songs he has also rapped the theme song 'Baba' for 2018-released Sanjay Dutt starrer, Saheb Biwiaur Gangster 3.
In 2019 he contributed to dialogue-writing for the lead roles and lyrics of some of the more popular tracks including ‘Apna Time Ayega’ in Zoya Aktar’s ‘Gully Boy’. Coming of the back of few strong collaborations in 2019 including ‘Mawali Qawali, ‘Smoke’, ‘Wazan Hai’, ‘Shot Deke Gayab’, he signed to DIVINE’s independent venture, Gully Gang Entertainment and contributed to the track ‘Gully Gang Cypher’ and DIVINE’s debut album ‘Kohinoor’ by being a part of the track called ‘Vibe Hai’. 2019 saw him releasing the track ‘Hip Hop Bajega’ through Gully Gang Records followed by the track ‘BRINKS’ alongside LA based rapper Elvis Brown in the Mass Appeal India and Gully Gang Records promoted EP ‘Shutdown’.
In 2020, he released his popular single ‘Mumbai Darshan’ and was also a part of DIVINE’s latest album called ‘Punya Paap’ for the track 'Disco Rap’ with Mass Appeal India and Gully Gang Records.??
About Mass Appeal India
Based in Mumbai, Mass Appeal India is the first global extension of the Mass Appeal brand, a multi-media entertainment platform dedicated to amplifying India’s burgeoning hip-hop culture on a global scale. In partnership with Universal Music Group, Mass Appeal India signs and collaborates with the brightest stars from India’s fastest growing music scene and works with brands and content creators to connect India’s unique culture with a worldwide audience.
Reach out to Mass Appeal India at firstname.lastname@example.org
Mass Appeal India: https://www.youtube.com/massappealindia