Ludhiana, October 29, 2020: With the biscuit industry one of the fastest-growing food segments in India, leading FMCG player the Bonn Group of Industries has launched Choco nutty cookies, giving consumers another reason to indulge in their most loved cookies segment Chocolate & nuts. The Choco nutty cookies are rich in cocoa, nuts and choco chips, which are poised to deliver delightful experience to chocolate lovers.
These rich chocolate cookies which create a magical blend of exceptional chocolate-nutty flavour, are the most popular flavor among kids and youngsters. India is considered a potentially huge FMCG market because nearly 50% of its population is under the age of 25 years. Gifting and celebratory occasions are a popular trend among consumption favoring online-glued millennial generations. and Premium biscuits are the ideal gift in this age group.
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“The addition of the chocco nutty cookies to our product portfolio is one more step in the direction of staying in tune with the evolving taste needs of a modern-day consumer. It will also help us gain increased penetration in the high biscuit consuming states of Punjab, Haryana & Delhi NCR. Biscuits are the second of our core business products which we intend to incrementally expand with greater value-for-money and innovative output. This will facilitate Bonn’s strategic expansion while assuring the brand remains sustainable in the long run”, said Mr. Amrinder Singh, Director, Bonn Group of Industries.
The choco nutty cookies are available in 50-gram packs priced at Rs.10. These premium cookies with rich chocolate flavour are added with choco chips & nuts for the chocolate lovers who want to try something new & delightful. Choco nutty cookies are rich in butter (also). Unlike bread and other bakery products, biscuits in India, are popular both in urban and rural demographics with proportions of those consuming them going up to 94% and 83% respectively. The changing lifestyle and increased consumption of packaged food during COVID-19 pandemic are the main drivers of the industry. The FMCG sector as a whole is the fourth largest sector in the Indian economy and provides employment to around 3 million people accounting for approximately 5% of the total factory employment in India.
About Bonn Group
BONN is a quality-driven FMCG Company which was founded more than three decades ago in 1985 by the visionary Mr. Manjit Singh. The brand ‘BONN’ has become synonymous with Bread & Bakery in many cities in North India where the company enjoys a dominant market share. The head office is based in Ludhiana. The Group produces a range of food products including Bread, Biscuits, Cakes, Rusk and Cookies that are sold in India and exported to about 55 countries in over three continents.
The company, have won the National Award for Quality Products from the government of India, (also) has certifications like HACCP by ‘DNV’ (a certificate body of Netherlands) and ISO 9001:2000certifications by ‘DNV’. It is also approved by Bureau of Indian Standards and has also got BRC Certification.
The company has 12 manufacturing plants spread all over north India. The company is fully integrated having its own fleet of more than 500 trucks and an in-house setup for developing for packaging.
BONN Group is a pioneer in starting production of cookies on an industrial scale in India. The company is deemed to become the most preferred FMCG Food Brand with Pan-India presence in the near future with bread, biscuits, Cake, Rusk and other products.
Understanding the changing consumerism, the company has introduced La Americana Gourmet which comes with “NO ADDED Preservatives” targeting consumers looking for lifestyle food products.
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